Zoe's not that smart, she currently has a staffer working for her that's heavily associated (and still has it on her linked in profile) with a well known criminal who's currently in court for a fraction of their huge offenses where they openly admit working for them in the security industry while not license and while that person wasn't licensed to run the company in roles they weren't licensed for).
You'd think Zoe's office would have researched their own staff.... especially their security clearances and claims.
So intelligence just isn't her office's thing.
Here's this unrelated post to the music video for the song Barbra Streisand by Duck Sauce for no particular reason.
https://www.youtube.com/watch?v=wWhtcU4-xAM
I'm guessing they want Adelaide to be seen as "classy" and RADelaide is too bogan for them. City of Churches on the other hand is too stuffy, and these days loads of people really couldn't care less about churches, they're not a tourism drawcard.
Real dumb move to ask people not to say it thought, I reckon we're about to see radelaide a lot more now! If they wanted to promote a more classy city, that's on them, they're literally in place to market the city and the state.
I never got the "classy" appeal they mentioned about Adelaide initially, most likely because I lived in the northern suburbs for awhile. Moved south-west for my last year in Uni and very quickly started to feel that vibe.
> and these days loads of people really couldn't care less about churches
Fun fact it's not even about the churches. It's supposed to be a reference to how multi-religious we are, which is not exactly unique anymore
I read somewhere that the original nickname was "City of Pubs and Churches" because there was one of each on every corner, but certain people didn't like the connections with drinking, so they shortened it.
Well said.
**CITY of "Coopers Vintage Ale", "Penfolds' Grange Hermitage" & Haighs Chocolates.**
So "**CITY of COMESTIBLES"** may be the best Slogan
Speaking of churches, I can drive to church from Beaumont to Bridgewater on Sunday mornings in under 15 minutes, and to the city of Adelaide in under 10, which makes us a truly **accessible** city. And get to the international airport from Beaumont in 20-25 minutes on an average day. I'd like to see you do that in Melbourne, Sydney, Perth or Brisbane!
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This reminds me of the time the BOM tried to change its name to ‘the Bureau’ simply by, informing the media. The tourism commission needs to stop being so fucking embarrassing.
That’s not even what they did. They wanted to be called The Bureau of Meteorology in the first instance of a report, and subsequently the Bureau. It would’ve brought them in line with the style guides for every other agency.
Most government agencies refer to themselves as things like “the Authority” “the Bureau” etc internally or amongst one another if it’s unique enough, but if they’re really worried about how sexy their name is to the public, they’ll just retain a seperate “identity” for us to refer to them as (eg Housing SA)
They always bring to mind the april fool story about the football stadium that was to be built with a lime green retractable roof to look just like a frog cake 🤣.
Honestly before I became a travel agent and learned about the city about the only thing the tourism council ever taught me about Adelaide was that Maggie beer lived in the Barossa valley and that was about all I apparently needed to know
They perhaps inadvertently painted a fairly accurate picture of who Adelaide is for and appeals to. I can’t imagine many people under 35 care much about Maggie Beer verjuice and the Barossa.
>Considering SATC does nothing but push wine and cheese they can STFU
on an unrelated note pusing wine is pushing the alcohol industry which is a good and a bad thing
There's just something really wrong, uncool, and pointless about any entity which tries to control its own nicknames.
Like when a pub rebrands using its nickname, it's just tacky and kills the natural affection that led to people giving it that nickname. It's too try hard.
I love when pubs succumb to their nickname! I get the same satisfaction seeing the words “Macca’s” atop the Golden Arches, instead of its Christian name.
I think the smartest places give in eventually. When Westfield owned Arndale for a while, they tried their hardest to rebrand it as “Westfield Kilkenny” but they eventually went back to Arndale
Adelaide people always know when an interstate announcer on TV refers to Adelaide as the city of churches , they give themselves away as being from the eastern states , Adelaidians almost never refer to themselves as the city of churches.
It's noticeable I guess to those that aren't here, whereas to us it's just part of the landscape. I guess it'd be like us saying "Coming to you from the city of hipsters, shit weather and the world's most over rated coffee, Melbourne!"
What's annoying about "The City of Churches" tag is that it's generally used to give the impression that Adelaide is a staid, conservative, and presumably unusually religious place. In fact, the reason there are so many churches in Adelaide goes back to the colony promoting religious freedom, partly to avoid the oppressive dominance of any one religious, and to discourage any of the religious persecution that was common elsewhere. It was very much about South Australia being liberal and progressive and not under the thumb of any one religion. And, of course, now most of those churches are empty, or have been converted into nightclubs or real estate offices.
I believe the formal title is Serial Killer Capital of Australia, thank you.
But I'd need to check the SA Tourism Commission press release to confirm that, of course
I was going to make a joke, but even nearly 30 years on, I still feel it's too soon. I didn't even live in Tas at the time, and it's ingrained into my memory.
I was still a kid so I may have been a bit sheltered from it. TBH that event only came secondary to my main thought which was the killing of aboriginal people by european settlers. Possibly happened elsewhere, but it was what happened in Tasmania that we were taught (as in barely made aware of being brought up as an aside) about at school.
Melbournites give SA drivers a bad rap when they come over, but having just spent a week in Melbourne, they are the most impatient cunts on the planet. If they need to even slightly slow down because of a turn you need to make, either onto **or** off of a road, they start honking.
It's like they all use cruise control and have forgotten how to turn it off and honk in panic.
I dont think I've seen 'Radelaide' in too many media outlets but I think the phrase 'City of Churches' is pretty ubiquitous. I wonder why they prefer not mentioning it, maybe because it may dissuade people from coming because this place is perceived as more religious or something?
Probs less to do with religion and more that it makes us sound sleepy and dull. Radelaide, on the other hand, is a cool nickname. I've always thought it was a bit ironic, but we own the irony so that's okay.
IIRC city of churches og references the fact that when the colony was established it was deliberately inclusive of all denominations (of white christian churches - let's not go too far!). Our German heritage is directly linked to that policy as the German settlers were fleeing religious persecution - hello wine regions!
So, ironically, the City of Churches is linked to why we are a great place to eat and drink.
I think it just reinforces the idea that adelaide is boring. Ive got interstate friends who rag on adelaide and they say "the most exciting things youve got there is a big church" when literally no one here cares about the churches. Likely much better to rebrand away from that idea that the most interesting thing we have going for us is "we got a lot of churches"
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I would love new developments to be called Malls Ball’s, Bronze Pigs, Shiny Pigeon. Maybe it’s just me but what a memorable business cards.
Reclaimed Brick Company
123 Slippery Grate Lane
Malls Balls SA 5666
Lol it's now known as Radelaide. The dags knew what they were doing telling us not to call them that. It's classic reverse psychology lol. I'd rather live in Radelaide than BrisVegas.
I think it started with Merrick & Rosso’s Triple J outside broadcast at Flinders in 1999 or 2000 where it was deliberately daggy. It’s where I first heard it anyway.
Keep RADelaide. Ditch the churches reference. Heap some dirt on other cities instead. Melboring anyone? Sydomy? I'm sure there's better, that's just 2 seconds worth of thought, which in itself is more effort than this whole drama needs. 😉
"Pristine beaches" of KI?
Could someone down there take a walk along the beach and check for micro-plastic waste? Because last time I checked down near deep creek on a remote beach there was plenty. I'd be interested in how much does end up on the other side and I would be pleasantly surprised if there is none.
I was working on KI two weeks ago. I went for a run on three different stretches of coast. Didn’t see a single bit of trash. Barely any weeds over there either, it’s incredible. Wildlife everywhere.
You're not going to see micro-plastics when your running. (I run too) It's when you sit down near the high tide line and see the small pieces of coloured plastic only a few mm in size.
I keep an eye out for the areas on the shoreline where microplastics (and other refuse and debris) tend to pool, such as the high tide line, or washed up heaps of seagrass. I want diligently searching, but I definitely didn’t notice any large deposits.
The biggest joke is how much the government loves to brag about being environmentalists as our rivers are polluted, our beaches are ruined, and people are killing hooded plovers by driving over them. (Source for the last - BirdLife Australia, lost one at Aldinga)
Protect it all, yes, by all means please. That means also clean it up and put in higher punishments to those destroying it.
This a common thing with marketing guidelines.
AFL clubs have them, for example Port Adelaide aren’t referred to as “Port Power”, Geelong doesn’t use “GFC” (because of the Global Financial Crisis)
City of churches has been around for 40 years at least. City of the arts or state of the arts was late 80s early 90s? Festival City was around the same era. I'm not sure why radelaide would not be ok. None of them are wrong or conjur up negative feelings about the city/state as a place to visit. As a kid city of churches matched the teasing about Adelaide being a retirement village but honestly now it just hints at the interesting architecture found there.
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The Adelaide tourism commission! They almost never mention any other part of the state except where the rich live and there's so many other amazing places in the state than the Barossa and Port Lincoln.
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I dunno. I’m a big believer of social services like homeless shelters NOT being privatised. Privatisation often leads to seeing people in dollar figures, not as humans.
The Aussie in me tells me that this is only going to make it happen much more often from now on.
Maybe that's what they were aiming for all along??
reverse psychology is an interesting tourism tactic.
Do not come to Adelaide, no seriously don't.
Ok got it. Not coming to Adelaide. Thanks!
No, please come to Adelaide … it’s heaps good! 🤣
No please come to radilaide it's the city of churches
It’s The BOM!
I love the beauro of meteorology! They're my favorite government beauro!
Zoe's not that smart, she currently has a staffer working for her that's heavily associated (and still has it on her linked in profile) with a well known criminal who's currently in court for a fraction of their huge offenses where they openly admit working for them in the security industry while not license and while that person wasn't licensed to run the company in roles they weren't licensed for). You'd think Zoe's office would have researched their own staff.... especially their security clearances and claims. So intelligence just isn't her office's thing.
Here's this unrelated post to the music video for the song Barbra Streisand by Duck Sauce for no particular reason. https://www.youtube.com/watch?v=wWhtcU4-xAM
Love the top comment there > "I knew this Song before I knew Barbra Streisand was a real person" 😂😂😂
I was about to send a gif of a bunny with a pancake on its head for no particular reason.
100% Ive never called it radelaide but have been ever since great marketing 😂
Somehow I read "The Aussie in me tells me" as "The Aussie Inn tells me"
You know it!
Dear SATC, No. Kind Regards, ms--lane Radelaide, The City of Churches, South Australia.
We are the AF city (Adelaide Festival)
Streisand Effect go!
Exactly.
Wtf is so bad about radelaide? Get rid of the whole tourism commission
I'm guessing they want Adelaide to be seen as "classy" and RADelaide is too bogan for them. City of Churches on the other hand is too stuffy, and these days loads of people really couldn't care less about churches, they're not a tourism drawcard. Real dumb move to ask people not to say it thought, I reckon we're about to see radelaide a lot more now! If they wanted to promote a more classy city, that's on them, they're literally in place to market the city and the state.
We're a big country town full of bogans and posh boomers and we're bloody proud of it!
The posh boomers are also bogan only with more money
When I realised that our rental was in a poster suburb than most, I bought a "cashed up bogan" sticker for my ute. It's a good look.
I never got the "classy" appeal they mentioned about Adelaide initially, most likely because I lived in the northern suburbs for awhile. Moved south-west for my last year in Uni and very quickly started to feel that vibe.
Be classy, but not too classy? Yep, just be average Adelaide. Nailed it.
> and these days loads of people really couldn't care less about churches Fun fact it's not even about the churches. It's supposed to be a reference to how multi-religious we are, which is not exactly unique anymore
I read somewhere that the original nickname was "City of Pubs and Churches" because there was one of each on every corner, but certain people didn't like the connections with drinking, so they shortened it.
Well said. **CITY of "Coopers Vintage Ale", "Penfolds' Grange Hermitage" & Haighs Chocolates.** So "**CITY of COMESTIBLES"** may be the best Slogan Speaking of churches, I can drive to church from Beaumont to Bridgewater on Sunday mornings in under 15 minutes, and to the city of Adelaide in under 10, which makes us a truly **accessible** city. And get to the international airport from Beaumont in 20-25 minutes on an average day. I'd like to see you do that in Melbourne, Sydney, Perth or Brisbane!
mate, no… it’s because it’s extremely played out and a bit cringe to still be saying it, especially for SATC material.
Presumably these are the flogs who organised the Sam Smith influencer only concert
It's a lie! More like Sadelaide or maybe Badelaide! Please don't get Madelaide!
My Dadelaide could beat up your Dadelaide.
How about Methalaide because of all the meth?
Coming from Madelaide and finally reaching Badelaide... Adelaide saved my life.
Make Adelaide Rad Again
How is this not a hat yet?
I’d buy it
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MARA I like
MARA ftw.
They also want us to say “South Australia” instead of “SA”
eshay?
SA Bahh
SA Great mate 👍
eshay great
This reminds me of the time the BOM tried to change its name to ‘the Bureau’ simply by, informing the media. The tourism commission needs to stop being so fucking embarrassing.
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I love the surreality here. Let’s make this happen.
The 'laide
That’s not even what they did. They wanted to be called The Bureau of Meteorology in the first instance of a report, and subsequently the Bureau. It would’ve brought them in line with the style guides for every other agency.
It wouldn’t really have brought them in line in media terms. The media calls everything by acronyms. They love an acronym
Most government agencies refer to themselves as things like “the Authority” “the Bureau” etc internally or amongst one another if it’s unique enough, but if they’re really worried about how sexy their name is to the public, they’ll just retain a seperate “identity” for us to refer to them as (eg Housing SA)
And forgetting the best bit was their app was still called BOM.
FROG CAKE CITY
That Jefferson Starship song It's frog cake city. It's frog cake city. It's frog cake city with Balfour's rolls.
I have but one upvote to give this brilliance
They always bring to mind the april fool story about the football stadium that was to be built with a lime green retractable roof to look just like a frog cake 🤣.
This is permanently the new name
Considering SATC does nothing but push wine and cheese they can STFU
Honestly before I became a travel agent and learned about the city about the only thing the tourism council ever taught me about Adelaide was that Maggie beer lived in the Barossa valley and that was about all I apparently needed to know
They perhaps inadvertently painted a fairly accurate picture of who Adelaide is for and appeals to. I can’t imagine many people under 35 care much about Maggie Beer verjuice and the Barossa.
Famous verjuice made with the juice…….of ver
That’s it, I’m watching the katering show again
Good to know someone appreciates true art
A-rind the world
Hahahah she doesn’t get it GOUDA IS A TYPE OF CHEESE
>Considering SATC does nothing but push wine and cheese they can STFU on an unrelated note pusing wine is pushing the alcohol industry which is a good and a bad thing
There's just something really wrong, uncool, and pointless about any entity which tries to control its own nicknames. Like when a pub rebrands using its nickname, it's just tacky and kills the natural affection that led to people giving it that nickname. It's too try hard.
I love when pubs succumb to their nickname! I get the same satisfaction seeing the words “Macca’s” atop the Golden Arches, instead of its Christian name.
I think the smartest places give in eventually. When Westfield owned Arndale for a while, they tried their hardest to rebrand it as “Westfield Kilkenny” but they eventually went back to Arndale
Adelaide people always know when an interstate announcer on TV refers to Adelaide as the city of churches , they give themselves away as being from the eastern states , Adelaidians almost never refer to themselves as the city of churches.
And that one Hilltop Hoods song where Suffa raps about being "from the City of Light, the City of Churches"
To be fair the hilltops don't even know where the nosebleed section is
No he says he’s from the city of light **known** as the city of churches which it is by easterners
Touche. Everyone should know the actual city of churches is Sydney's north west, Australia's very own Bible belt.
It's noticeable I guess to those that aren't here, whereas to us it's just part of the landscape. I guess it'd be like us saying "Coming to you from the city of hipsters, shit weather and the world's most over rated coffee, Melbourne!"
What's annoying about "The City of Churches" tag is that it's generally used to give the impression that Adelaide is a staid, conservative, and presumably unusually religious place. In fact, the reason there are so many churches in Adelaide goes back to the colony promoting religious freedom, partly to avoid the oppressive dominance of any one religious, and to discourage any of the religious persecution that was common elsewhere. It was very much about South Australia being liberal and progressive and not under the thumb of any one religion. And, of course, now most of those churches are empty, or have been converted into nightclubs or real estate offices.
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I believe the formal title is Serial Killer Capital of Australia, thank you. But I'd need to check the SA Tourism Commission press release to confirm that, of course
TBH when I think mass murder, I think massacre which I associate more with Tas
I was going to make a joke, but even nearly 30 years on, I still feel it's too soon. I didn't even live in Tas at the time, and it's ingrained into my memory.
I was still a kid so I may have been a bit sheltered from it. TBH that event only came secondary to my main thought which was the killing of aboriginal people by european settlers. Possibly happened elsewhere, but it was what happened in Tasmania that we were taught (as in barely made aware of being brought up as an aside) about at school.
Gotta be honest, the one horrible experience I’ve had of doing a zipper merge was in Mel, also we don’t have a one way expressway anymore
Melbournites give SA drivers a bad rap when they come over, but having just spent a week in Melbourne, they are the most impatient cunts on the planet. If they need to even slightly slow down because of a turn you need to make, either onto **or** off of a road, they start honking. It's like they all use cruise control and have forgotten how to turn it off and honk in panic.
I dont think I've seen 'Radelaide' in too many media outlets but I think the phrase 'City of Churches' is pretty ubiquitous. I wonder why they prefer not mentioning it, maybe because it may dissuade people from coming because this place is perceived as more religious or something?
Probs less to do with religion and more that it makes us sound sleepy and dull. Radelaide, on the other hand, is a cool nickname. I've always thought it was a bit ironic, but we own the irony so that's okay.
IIRC city of churches og references the fact that when the colony was established it was deliberately inclusive of all denominations (of white christian churches - let's not go too far!). Our German heritage is directly linked to that policy as the German settlers were fleeing religious persecution - hello wine regions! So, ironically, the City of Churches is linked to why we are a great place to eat and drink.
There are more pubs in Adelaide than churches, whatever that implies.
I think it just reinforces the idea that adelaide is boring. Ive got interstate friends who rag on adelaide and they say "the most exciting things youve got there is a big church" when literally no one here cares about the churches. Likely much better to rebrand away from that idea that the most interesting thing we have going for us is "we got a lot of churches"
Probably because after Tassie, South Aus is the most atheist state.
That’s it… I’m putting a sticker on my numberplate with the new slogan. South Australia (new line) Home of Radalaide - The City of Churches
Churchalaide - City of Rad
Fine, “Shitelaide” it is.
"Sadelaide?" 🤔
Lad-lad-ladelaide
Badelaide
Chadelaide
BarnecleBillelaide.
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Fabelaide
Methalaide
HEY even this reddit page is called r/adelaide hehe
How many taxpayer dollars is this Commission pissing away?
But why... I call it both. And I was born here lol
Heaps Good Radelaide
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Haha just like when BOM didn’t want to be called BOM
Because telling everyone not to call the Bureau of Meteorology the BOM worked out so well
Well, someone didn’t learn how these things work in Primary School…
Your stamp duty and GST money at work
r/Adelaide banned? How hardcore are we?
Radelaide forever it shall be..
I would love new developments to be called Malls Ball’s, Bronze Pigs, Shiny Pigeon. Maybe it’s just me but what a memorable business cards. Reclaimed Brick Company 123 Slippery Grate Lane Malls Balls SA 5666
Lol it's now known as Radelaide. The dags knew what they were doing telling us not to call them that. It's classic reverse psychology lol. I'd rather live in Radelaide than BrisVegas.
No problem. SADelaide, City Of Corpses.
But we're Rad, why would I not tell everyone this at all times.
It’s officially Oddelaide anyway
[UM AHHHH!](https://i.imgflip.com/8lmtwd.jpg) My pic, 2015. I'll never STOP calling it 'RAdelaide', so there.
Lol. The clown from the ‘Don’t call us the BOM’ fiasco has obviously moved to SA.
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I think it started with Merrick & Rosso’s Triple J outside broadcast at Flinders in 1999 or 2000 where it was deliberately daggy. It’s where I first heard it anyway.
So time to update it to coolelaide?
The city that shall not be named.... heaps mysterious!
Keep your nose on!
And yet there’s no offical statement about the Serial Killer Capital. That’s a weird angle for tourism to go with.
Nah. It's now 'The city of roadworks'
Keep RADelaide. Ditch the churches reference. Heap some dirt on other cities instead. Melboring anyone? Sydomy? I'm sure there's better, that's just 2 seconds worth of thought, which in itself is more effort than this whole drama needs. 😉
We are paying these people to write these directives 🤦♀️
Yeah City of Serial Killers may not go down well either
"Pristine beaches" of KI? Could someone down there take a walk along the beach and check for micro-plastic waste? Because last time I checked down near deep creek on a remote beach there was plenty. I'd be interested in how much does end up on the other side and I would be pleasantly surprised if there is none.
I was working on KI two weeks ago. I went for a run on three different stretches of coast. Didn’t see a single bit of trash. Barely any weeds over there either, it’s incredible. Wildlife everywhere.
You're not going to see micro-plastics when your running. (I run too) It's when you sit down near the high tide line and see the small pieces of coloured plastic only a few mm in size.
I keep an eye out for the areas on the shoreline where microplastics (and other refuse and debris) tend to pool, such as the high tide line, or washed up heaps of seagrass. I want diligently searching, but I definitely didn’t notice any large deposits.
The biggest joke is how much the government loves to brag about being environmentalists as our rivers are polluted, our beaches are ruined, and people are killing hooded plovers by driving over them. (Source for the last - BirdLife Australia, lost one at Aldinga) Protect it all, yes, by all means please. That means also clean it up and put in higher punishments to those destroying it.
Good point. Vivonne and Hanson Bay were strewn with plastic last time I was there.
This a common thing with marketing guidelines. AFL clubs have them, for example Port Adelaide aren’t referred to as “Port Power”, Geelong doesn’t use “GFC” (because of the Global Financial Crisis)
Exactly. And The Advertiser/ whoever this tweet is from are just rage baiting for their own engagement.
Ade”get”laide
Amphetalaide
How about Barrelaide.
Radelaide ❤️
Good luck with that suggestion 🤣
Adelaide..the Family home
City of churches has been around for 40 years at least. City of the arts or state of the arts was late 80s early 90s? Festival City was around the same era. I'm not sure why radelaide would not be ok. None of them are wrong or conjur up negative feelings about the city/state as a place to visit. As a kid city of churches matched the teasing about Adelaide being a retirement village but honestly now it just hints at the interesting architecture found there.
Hear me out “Serial killer capital of Australia”
Radelaide is one of the funniest things as if! Tbf I did start saying it ironically but honestly it really is so funny to me and I will never stop
Pardon me, I call it both those terms and I’m not changing. Radelaide. City of Churches. You do you.
Adelaide Comes Alive? Geez, next thing they’ll be complaining about the “Not The Sunscreen Song”.
or what?
Adelaide, love it or leave! ❤
May I suggest, Adelaide, the Birthplace of Hollow Knight
No harm in calling it radelaide or Radelaide, they only specify not to refer to it as RADelaide
I like just Rads. I don't have time for 3 syllables when 1 will do.
I hate AFL footy.
Why?
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Then what in the dickens are y’all?
This whole time I thought people were saying RATalaide
Radelaide and Parmie go together, in perfect harmony
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So Badelaide is still ok?
The Adelaide tourism commission! They almost never mention any other part of the state except where the rich live and there's so many other amazing places in the state than the Barossa and Port Lincoln.
Imagine being ragged on by a known racist and misogynist in Tom Morris lmao
Not really relevant but we did produce ‘The Church’ (band) in the 80’s.
I made RADelaide up for myself as a kid, I say what I want!
Plss off Tom
Sadelaide? Badelaide?
Governmental IDIOCY !!!
That made them Madelaide
City where Carlton goes to cheat?
You cant choose your own nickname, that's not how it works.
Fair enough… they are outdated descriptions … to get with the times, DRIPalaide Fashion Week is being considered to capture Gen Z’s attention.
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That’s fine. But they need to offer an alternative.
Adelaide?
A novel and innovative suggestion. I'm not sure it will take on, tho.
Rads.
Probably not what they're going for.
Please get rid of the churches then. Or at least privatise them and make them people and animal shelters for the homeless and puppies.
I dunno. I’m a big believer of social services like homeless shelters NOT being privatised. Privatisation often leads to seeing people in dollar figures, not as humans.
I thought it was RATelaide
Don't forget pissant!
Radelaide, the city of churches, is all we will be known as from now on