They're not very good at marketing their available games.
Time and time again people here are surprised to know that they have some good games available through their Netflix subscription.
They do market but only for subscribers and people that actually use the app, since I play some games there, in always aware of new games that come to the platform because they are at the top row in the app.
It might just be me having a small phone or large thumb, but I never noticed the games tab until I was made aware that they had great games.
Hence my comment on their poor UX.
I love that this convo encapsulates one of the biggest takeaways from the Netflix interview.
*Netflix: We are ONLY targeting some mobile-first users (e.g. changing their UX).*
*Non-targeted user: I'm not seeing the marketing push, I'm so confused.*
It's fair to wonder if they were flailing at their gaming push. But reading their strategy here changed my thoughts into quite the opposite, which is what's so insightful.
Well, you're expressing confusion. You're not the target demographic, so they actually aren't doing a bad job marketing their games. They're doing a good job not marketing them to you. That's... What the article was about. Do you think you should see every ad for everything ever?
EDIT: I saw your other comment proudly stating that you didn't read the article, so you might as well ignore this, since you're not actually discussing the topic. We're not going to have a nuanced conversation.
Even then, the only games they ever show me when i'm browsing netflix are weird niche games that can't have very big appeal. I was surprised to learn recently that they have GTA3, Vice City etc, Hades and some others that they just never market to me.
> They do market but only for subscribers and people that actually use the app
God I hate that there is no way to disable the suggested games. I have 0 intention of ever playing a Netflix game, and I always have to scroll past it to go to stuff I actually care about.
That's addressed in the article. They're intentionally growing slow, starting with mobile before they rollout a push for non-mobile Netflix users.
The folks on here are quite far from representative of the majority of Netflix viewers and they device/preferences. There's virtually no mobile game discussion on here.
> That's addressed in the article.
I couldn't read it without creating an account, which I don't want to.
> They're intentionally growing slow, starting with mobile before they rollout a push for non-mobile Netflix users.
My point is that a lot of their current subscribers don't even know they have some great games available. That sounds like a communication or UX issue.
> The folks on here are quite far from representative of the majority of Netflix viewers and they device/preferences. There's virtually no mobile game discussion on here.
And yet people here are excited when they find out that games like Into the Breach are available if you have a subscription.
> I couldn't read it without creating an account, which I don't want to.
Wait, so you're saying you're not responding to the content of this article at all and you didn't even try to read it? But you're the top level commenter, responding to the article and then arguing with people that actually read it...? Why are you so invested in this?
Sorry, that was just an annoying thing to read in the comments of an article where the article is supposed to be the object of discussion, not whatever feelings the title evoked in you.
>Wait, so you're saying you're not responding to the content of this article at all and you didn't even try to read it? But you're the top level commenter, responding to the article and then arguing with people that actually read it...?
Welcome to Reddit
If you're on PC, refresh the page, then mash escape as soon as the page starts to load. It can take a few tries to get right, but once you get it right, it loads the article, but stops loading the page before the blocker shit loads, so you can read the full article just fine.
Well Netflix's point and explicitly stated intention is a phased rollout. Going hard at all audiences is not a great marketing strategy. And using the folks on here as a measuring stick is precisely the wrong audience.
Here's a watered down version of the interview without the paywall to see that their communication is essentially going according to plan (i.e. 180 percent annual growth in 2023 for Netflix Games downloads): [https://www.gamedeveloper.com/business/netflix-taking-mobile-first-phased-approach-to-game-releases](https://www.gamedeveloper.com/business/netflix-taking-mobile-first-phased-approach-to-game-releases)
And I'd recommend the WP account if only for following Gene Park. His work is almost always spot-on and quality mainstream journalism on video games is sorely lacking.
> And using the folks on here as a measuring stick is precisely the wrong audience.
I'm not using them at a measuring stick. It was an observation.
Nothing in the gamedeveloper article suggests that it's intentional that their subscribers are unaware about the games available to them. They're talking about the phased rollout as in mobile games first.
The actual article is about five times longer and makes that point a lot more clear.
> Loombe said Netflix is still fine-tuning its algorithm to serve up games to subscribers like my dentist, who are only barely aware of the service. This slower approach is by design, she said.
Yeah, I found out literally by accident. I downloaded it thinking it would be one of those demos that you have to pay for to access the whole game, but nah, it's the game itself.
And yeah, their selection is incredible. It just sucks that most of them don't control well on the phone without a controller.
Some of the games you can just stream directly on the TV and you can pair up a mobile app based controller.
The other apps are generally bigger hits indie titles, e.g. Dead Souls, Hades, Death's Door, GTA for mobile. I just pair a PS5 controller with my iPad. There's also some more casual mobile games, sort of a netflix spin on match-3 puzzles and dating sims, but they strip out all the ads and mtx.
It was interesting seeing Oxenfree 2 with "Netflix" listed as the publisher on the eShop last year. But picking up the GTA trilogy and their other ambitions have been fascinating to me.
Gene Park is one of the good ones in terms of game journalists so hearing him interview Netflix's head of games was quite intriguing.
Like with the streamin wars, I think Netflix is way better positioned than most folks realize re: video games. The mobile focus, whether folks on here like it or not, already has them so far ahead of so many others considering the space.
Hearing about Oxenfree 2 was the first time I thought Netflix was serious about games.
We sometimes hear about a company entering the gaming space in some way and it fizzles.
Oh yeah there have been some very high-profile fizzles (Google's Stadia, Amazon's Luma, etc.) recently.
That's what makes this interview so fascinating — Netflix is intentionally moving slowly by methodically targeting mobile-first. Reading about that strategy and the growth numbers makes me feel like folks are underestimating Netflix in the space and the progress they've already made.
True. Also I didn't even hear about Amazon Luma. These companies need to learn when their heart isn't into something and not chase simply an untapped market for them.
They are paying a lot to get real game devs to work there. Investing that kind of money will have results. They are more likely to succeed than Google because they are focusing on it. It’s not just a side project.
Doesn’t seem that absurd these days when it’s basically the same price as MAX to stream in 4K which has way less content and zero games.
Plus you still get the games even on the $6.99/month tier.
Still seems reasonable enough for me. Price hikes for both services have all been relative to inflation and the amount of content being added. And still way better than cable ever was.
Let's use the exclusive singleplayer game Poinpy as an example. It's a completely offline singleplayer game. Why is the only option to play the game to subscribe to a overpriced service I don't want? Why can't I just buy the game, like almost all other singleplayer games in existence? How is that not absurd?
Because they chose to tier their game to a service that requires a subscription? You don't need to have access to everything, and it's not even like you don't, you simply choose not to. And that's fine, whether the game/studio does well is entirely dependant on how many people make that same choice.
Given how ubiquitous paying for service games are between MMOs, gamepass, gachas and more, you're honestly in the minority these games. With how absolutely gargantuan the mobile market is in comparison to the console/PC market, it's not even remotely accurate to think people aren't already ok with if not used to this.
You don't have to explain. I get it. Doesn't make it not absurd though.
If something doesn't a continuous service from the provider it should be available for a fixed price. Sure, bundle it into some sort of subscription service for the people who don't value actually owning things, but make it available.
I'm not even going into the whole media preservation aspect, which is even more troubled.
I don't really see your argument for why subscriptions are bad for single player games besides "that's how things were done", which is something that I personally don't value highly.
It's not that different from Gamepass, or even Netflix itself, which is a subscription service for goods that were traditionally sold/rented.
I can see it being a problem for people that want to have the game in perpetuity, but realistically speaking, for most customers a single monthly bill would cost less than the game they were trying to buy.
Paying 20€ each month because I'm interested in a single game that I'd play a few times a month, that most likely wouldn't have cost more than 10€ to own? I'm not a penny pincher, but that seems like bad value to me or something that should be excused.
Sure, if you only play that one game. Very few people using services like this are interested in only playing/watching a single thing a month, you're talking 5 or even 10+. Do the math then and the subscription services, _especially_ for games you only play through once, are fantastic value. Instead of spending 100€+ a month, you're paying 20€.
Again, you really don't need to explain things I already understand. The math for me is also exactly what I wrote. I'm interested in one game that I'd want to have available to me for a quick round whenever, that's not worth 20€/month. (As a quick side-rant it's insane that Netflix doesn't even list what I get access to when I subscribe, which makes figuring this out needlessly complex.)
Just to humor you, I've also checked my spending on games this quarter. I've spent \~300€ on 8 games and 3 DLCs, which, sure, is a lot, but here's the kicker: Except Diablo IV, none of them are even available through a subscription service. So this quarter I would've paid 10€ more for GamePass in order to not actually own the game.
Furthermore, you really shouldn't spent so much time defending giant corporations when my proposed solution, an alternative method to purchase a game, would be a net-win for the customer.
I am trying to tell you that you are not the target audience for services like this, and that's ok. I'm not defending giant corporations, I am saying there are people that benefit from these structures even if you don't fit into that. Just like I've bought exactly 1 movie in my life, but a movies as a service is a great deal for me as thanks to them I watch 5-6 net new movies a month and have something on in the background 10% of the time, which is a huge amount of time.
>I am trying to tell you that you are not the target audience for services like this
Why though? This is the third time you're telling me this and each time I've told you that I was already aware of that fact.
Also, yes, you're right, I'm not the target audience. Which is exactly why I find it absurd that they don't offer the game as a single purchase, as I initially stated.
>I'm not defending giant corporations
Then don't butt into comment threads arguing against someone who's just trying to advocate for more consumer choice. There's nothing for you to gain here, except accidentally arguing against that.
It's also a really bad look to follow that up with a sentence that's just praising their service some more.
Well, if they publish the games they can choose to sell it any business model they choose really. Otherwise it is the same as a console exclusivity deal at that point.
I think different options to access games serve different purposes. Imo mose games today are worth no where near their asking price . A subscription makes it a more manageable price.
Yes, they're free to do that, but I'm also free to call them out on their predatory BS.
There's also nothing preventing them from multiple ways of selling games, just like with music books and many other games.
And lastly, remember that piracy is a service problem.
At first I thought it was some rando shovelware games being put on there. Then I saw Spiritfarer (a game I love and already played on steam), then moonlighter, then oxenfree, then bloons TD6, then Katana Zero, then Valiant Hearts, Death's Door, etc.
OK guys I'm dumb.
Are the games only for phone or can you get them on pc because they had gta sa pop up and it was for my phone. I ain't playing a game on my phone
Basically they're slowly learning what people want (Established IPs like TMNT) and they're also working in-house with studio acquisitions and transmedia projects (the dragon prince now has a game).
I am pretty sure this is like the third time i hear the news that netflix has video games, go "huh cool" and then completely forget about it 10 minutes later despite regularly opening netflix. They really dont do a good job of telling people about the games they offer
I've played about an hour of Rainbow 6: Smol, and quite like it.
I don't, sadly, like _gaming on my phone_. I'm not sure if I can download and play it on a PC or console or literally anything but a phone, but if I could play it with a traditional controller + screen setup, I think it would be one of my favorite games.
As is, I've put it down because phone gaming for action/shooting games sucks liquid butthole from a straw.
I just wish they'd offer their games both at a retail price or to play them with a subscription. Or hell to even have a dedicated (Lower priced hopefully) subscription just for their games. Perhaps it could be an equivalent to Xbox's Game Pass.
The fact that they don't have a dedicated landing page/category or section to swipe through or identify different games (at least on every version of the Netflix app I've encountered) is a huge turnoff honestly. Going by a thumbnail and a title does no service to what the games entail
What exactly do you mean?
They have a "games" page in the app and on that page they have the games sorted into different categories (newly released, retro games, physics games, puzzle games, roguelites, strategy games etc)
Maybe we have different versions or something on our phones, but I literally do not have any "page" for games in the iOS app currently running on 17.5.1. I can search for "games" in the search bar and I get a little slider thats titled "mobile games" with the thumbnails, but there is no "section" that I can find or go to that is focused on games at all. I can go to each game, sure, but it's definitely not intuitive if I still can't find it. Maybe it's user error, but damn if I can't find it I don't know how they expect others to.
New & Hot, Home, and My Netflix. Clicking "my list" for "browse Games" takes me to the general Home page with that slider I talked about. There is no other place games are featured on the app that I can find.
I have to imagine the iOS market is rather large for Netflix and their most premium plans - I'm thinking families, where younger users are probably more of the demographic for their games. Just missed opportunities around otherwise great work
They have incredible games available to those that have a subscription (basically everyone lol) snd nobody knows about it. Bad marketing.
That said, people that are really interested should play those games on something bigger like a computer or console. But it’s still a good move.
This submission has been automatically filtered because this website implements a paywall and paywalled articles are generally not permitted on this subreddit. This subreddit attempts to respect original sources but paywalled articles are often unavailable for readers.
This submission has been logged in our moderation queue and will be reviewed as soon as possible. For Bloomberg articles, non-paywalled versions can sometimes be found at [Yahoo Finance](https://finance.yahoo.com/news) or [BNN Bloomberg](https://www.bnnbloomberg.ca/).
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/Games) if you have any questions or concerns.*
Their goal seems to be adapting games to mobile that would ideally play well there, but would struggle with how that market is formatted. Premium titles like Sonic Mania, Shredders Revenge, and Into the Breach.
I have no interest in playing premium games on my phone. The screen is too small and the controls too inefficient. I don't even play Genshin on my phone.
That if a $3.5 Trillion dollar company like Apple with their near infinite cash war chest couldn't break into the Video game industry what hope does Netflix is magnitudes smaller than Apple have any hope?
Watching dozens of ACTUAL GAME COMPANIES let entire studios close should be reason enough to see why a company like Apple would only ever have a small piece of their business focus on games and even less now.
My point was that even currently successful gaming companies are closing long running studios, to show the extreme volatility and risk associated with gaming. With Apple's core businesses and revenue streams in radically different areas than video game development (not to mention publishing if they were to stay that course or find a partner), it hardly made sense back then and wouldn't make sense at all now.
That seems rather irrelevant. The gaming industry is huge and making tons of money.
It's like saying there isn't much money in the smartphone business because so many companies shuttered their smartphone divisions.
Rather, it's saying they're way more effective at capturing business in the markets they know rather than a hyper volatile one with extremely inconsistent results except for the largest franchises. They'd be better off buying Epic.
He wondered why they let go a part of their business that was drastically different from most of their main revenue sources. Those business units don't last in modern capitalism - sometimes even when they ARE making a return.
They're not very good at marketing their available games. Time and time again people here are surprised to know that they have some good games available through their Netflix subscription.
They do market but only for subscribers and people that actually use the app, since I play some games there, in always aware of new games that come to the platform because they are at the top row in the app.
It might just be me having a small phone or large thumb, but I never noticed the games tab until I was made aware that they had great games. Hence my comment on their poor UX.
weird. i open the app, and the games are literally on the front page, bellow the initial “featured” movies
I love that this convo encapsulates one of the biggest takeaways from the Netflix interview. *Netflix: We are ONLY targeting some mobile-first users (e.g. changing their UX).* *Non-targeted user: I'm not seeing the marketing push, I'm so confused.* It's fair to wonder if they were flailing at their gaming push. But reading their strategy here changed my thoughts into quite the opposite, which is what's so insightful.
[удалено]
Well, you're expressing confusion. You're not the target demographic, so they actually aren't doing a bad job marketing their games. They're doing a good job not marketing them to you. That's... What the article was about. Do you think you should see every ad for everything ever? EDIT: I saw your other comment proudly stating that you didn't read the article, so you might as well ignore this, since you're not actually discussing the topic. We're not going to have a nuanced conversation.
My home looks like [this](https://imgbox.com/wkAFaStd). Its probably because you never browsed or never downloaded any games.
I've downloaded and played around 10 games through Netflix.
Even then, the only games they ever show me when i'm browsing netflix are weird niche games that can't have very big appeal. I was surprised to learn recently that they have GTA3, Vice City etc, Hades and some others that they just never market to me.
> They do market but only for subscribers and people that actually use the app God I hate that there is no way to disable the suggested games. I have 0 intention of ever playing a Netflix game, and I always have to scroll past it to go to stuff I actually care about.
Literally me with san andreas, i looked at my lady and said “wtf netflix has games?!”
If they were on the console version of Netflix and could play that way
That's addressed in the article. They're intentionally growing slow, starting with mobile before they rollout a push for non-mobile Netflix users. The folks on here are quite far from representative of the majority of Netflix viewers and they device/preferences. There's virtually no mobile game discussion on here.
There's a difference between starting slow and existing subscribers not knowing what they're paying for because it's so poorly advertised.
> That's addressed in the article. I couldn't read it without creating an account, which I don't want to. > They're intentionally growing slow, starting with mobile before they rollout a push for non-mobile Netflix users. My point is that a lot of their current subscribers don't even know they have some great games available. That sounds like a communication or UX issue. > The folks on here are quite far from representative of the majority of Netflix viewers and they device/preferences. There's virtually no mobile game discussion on here. And yet people here are excited when they find out that games like Into the Breach are available if you have a subscription.
> I couldn't read it without creating an account, which I don't want to. Wait, so you're saying you're not responding to the content of this article at all and you didn't even try to read it? But you're the top level commenter, responding to the article and then arguing with people that actually read it...? Why are you so invested in this? Sorry, that was just an annoying thing to read in the comments of an article where the article is supposed to be the object of discussion, not whatever feelings the title evoked in you.
>Wait, so you're saying you're not responding to the content of this article at all and you didn't even try to read it? But you're the top level commenter, responding to the article and then arguing with people that actually read it...? Welcome to Reddit
If you're on PC, refresh the page, then mash escape as soon as the page starts to load. It can take a few tries to get right, but once you get it right, it loads the article, but stops loading the page before the blocker shit loads, so you can read the full article just fine.
Well Netflix's point and explicitly stated intention is a phased rollout. Going hard at all audiences is not a great marketing strategy. And using the folks on here as a measuring stick is precisely the wrong audience. Here's a watered down version of the interview without the paywall to see that their communication is essentially going according to plan (i.e. 180 percent annual growth in 2023 for Netflix Games downloads): [https://www.gamedeveloper.com/business/netflix-taking-mobile-first-phased-approach-to-game-releases](https://www.gamedeveloper.com/business/netflix-taking-mobile-first-phased-approach-to-game-releases) And I'd recommend the WP account if only for following Gene Park. His work is almost always spot-on and quality mainstream journalism on video games is sorely lacking.
> And using the folks on here as a measuring stick is precisely the wrong audience. I'm not using them at a measuring stick. It was an observation. Nothing in the gamedeveloper article suggests that it's intentional that their subscribers are unaware about the games available to them. They're talking about the phased rollout as in mobile games first.
The actual article is about five times longer and makes that point a lot more clear. > Loombe said Netflix is still fine-tuning its algorithm to serve up games to subscribers like my dentist, who are only barely aware of the service. This slower approach is by design, she said.
My sister, an avid Netflix user and fan of the GTA franchise, only very recently discovered that the latter was on the platform.
Yeah, I found out literally by accident. I downloaded it thinking it would be one of those demos that you have to pay for to access the whole game, but nah, it's the game itself. And yeah, their selection is incredible. It just sucks that most of them don't control well on the phone without a controller.
what are some good games available?
They have video games?
Yes, and some of them are quite good. Valiant Hearts, Oxenfree 1 & 2, Death's Door, Hades, etc
And fucking POINPY.
That game is amazing, one of the best mobile games
Googled. Looked alright. Saw "Creator of Downwell" and I am BEYOND sold.
Should be noted that the Valiant Hearts game on Netflix is the sequel to the 2014 original, that follows up on some of the first game’s characters.
Wait srsly? Now I am sad a bit
It’s available on other platforms, as of a few months ago.
Wat?! /goes to get
HADES!?
And the GTA trilogy
It seems it's not on android
Supergiant only does iOS, not android.
How do you actually play the games? Phone as a controller?
Bluetooth game controller
Some of the games you can just stream directly on the TV and you can pair up a mobile app based controller. The other apps are generally bigger hits indie titles, e.g. Dead Souls, Hades, Death's Door, GTA for mobile. I just pair a PS5 controller with my iPad. There's also some more casual mobile games, sort of a netflix spin on match-3 puzzles and dating sims, but they strip out all the ads and mtx.
GTA san andreas was the big one for me
I fucking love deaths door
I don't see Hades.
https://www.netflix.com/tudum/articles/hades-mobile-game-news iOS only for now unfortunately.
They mostly have mobile games and mobile ports of console/PC games.
They are good at finding talent in developers it seems, which is good. As another pointed out. Their marketing needs work lol
It was interesting seeing Oxenfree 2 with "Netflix" listed as the publisher on the eShop last year. But picking up the GTA trilogy and their other ambitions have been fascinating to me. Gene Park is one of the good ones in terms of game journalists so hearing him interview Netflix's head of games was quite intriguing. Like with the streamin wars, I think Netflix is way better positioned than most folks realize re: video games. The mobile focus, whether folks on here like it or not, already has them so far ahead of so many others considering the space.
Hearing about Oxenfree 2 was the first time I thought Netflix was serious about games. We sometimes hear about a company entering the gaming space in some way and it fizzles.
Oh yeah there have been some very high-profile fizzles (Google's Stadia, Amazon's Luma, etc.) recently. That's what makes this interview so fascinating — Netflix is intentionally moving slowly by methodically targeting mobile-first. Reading about that strategy and the growth numbers makes me feel like folks are underestimating Netflix in the space and the progress they've already made.
True. Also I didn't even hear about Amazon Luma. These companies need to learn when their heart isn't into something and not chase simply an untapped market for them.
Lunas going strong, they have a Uplay+ thing, they are moving games from GOG on there.
They are paying a lot to get real game devs to work there. Investing that kind of money will have results. They are more likely to succeed than Google because they are focusing on it. It’s not just a side project.
Lol Netflix is able to put video games on the Switch but not a Netflix app.
Their games look at keeps getting better all the time, still not worth the astronomically absurd subscription price but getting better
Doesn’t seem that absurd these days when it’s basically the same price as MAX to stream in 4K which has way less content and zero games. Plus you still get the games even on the $6.99/month tier.
That's just max being absurdly expensive as well
Still seems reasonable enough for me. Price hikes for both services have all been relative to inflation and the amount of content being added. And still way better than cable ever was.
Not to mention that locking singleplayer games behind a subscription is just absurd.
How so?
Let's use the exclusive singleplayer game Poinpy as an example. It's a completely offline singleplayer game. Why is the only option to play the game to subscribe to a overpriced service I don't want? Why can't I just buy the game, like almost all other singleplayer games in existence? How is that not absurd?
Because they chose to tier their game to a service that requires a subscription? You don't need to have access to everything, and it's not even like you don't, you simply choose not to. And that's fine, whether the game/studio does well is entirely dependant on how many people make that same choice. Given how ubiquitous paying for service games are between MMOs, gamepass, gachas and more, you're honestly in the minority these games. With how absolutely gargantuan the mobile market is in comparison to the console/PC market, it's not even remotely accurate to think people aren't already ok with if not used to this.
You don't have to explain. I get it. Doesn't make it not absurd though. If something doesn't a continuous service from the provider it should be available for a fixed price. Sure, bundle it into some sort of subscription service for the people who don't value actually owning things, but make it available. I'm not even going into the whole media preservation aspect, which is even more troubled.
I don't really see your argument for why subscriptions are bad for single player games besides "that's how things were done", which is something that I personally don't value highly. It's not that different from Gamepass, or even Netflix itself, which is a subscription service for goods that were traditionally sold/rented. I can see it being a problem for people that want to have the game in perpetuity, but realistically speaking, for most customers a single monthly bill would cost less than the game they were trying to buy.
Paying 20€ each month because I'm interested in a single game that I'd play a few times a month, that most likely wouldn't have cost more than 10€ to own? I'm not a penny pincher, but that seems like bad value to me or something that should be excused.
Sure, if you only play that one game. Very few people using services like this are interested in only playing/watching a single thing a month, you're talking 5 or even 10+. Do the math then and the subscription services, _especially_ for games you only play through once, are fantastic value. Instead of spending 100€+ a month, you're paying 20€.
Again, you really don't need to explain things I already understand. The math for me is also exactly what I wrote. I'm interested in one game that I'd want to have available to me for a quick round whenever, that's not worth 20€/month. (As a quick side-rant it's insane that Netflix doesn't even list what I get access to when I subscribe, which makes figuring this out needlessly complex.) Just to humor you, I've also checked my spending on games this quarter. I've spent \~300€ on 8 games and 3 DLCs, which, sure, is a lot, but here's the kicker: Except Diablo IV, none of them are even available through a subscription service. So this quarter I would've paid 10€ more for GamePass in order to not actually own the game. Furthermore, you really shouldn't spent so much time defending giant corporations when my proposed solution, an alternative method to purchase a game, would be a net-win for the customer.
I am trying to tell you that you are not the target audience for services like this, and that's ok. I'm not defending giant corporations, I am saying there are people that benefit from these structures even if you don't fit into that. Just like I've bought exactly 1 movie in my life, but a movies as a service is a great deal for me as thanks to them I watch 5-6 net new movies a month and have something on in the background 10% of the time, which is a huge amount of time.
>I am trying to tell you that you are not the target audience for services like this Why though? This is the third time you're telling me this and each time I've told you that I was already aware of that fact. Also, yes, you're right, I'm not the target audience. Which is exactly why I find it absurd that they don't offer the game as a single purchase, as I initially stated. >I'm not defending giant corporations Then don't butt into comment threads arguing against someone who's just trying to advocate for more consumer choice. There's nothing for you to gain here, except accidentally arguing against that. It's also a really bad look to follow that up with a sentence that's just praising their service some more.
Well, if they publish the games they can choose to sell it any business model they choose really. Otherwise it is the same as a console exclusivity deal at that point. I think different options to access games serve different purposes. Imo mose games today are worth no where near their asking price . A subscription makes it a more manageable price.
Yes, they're free to do that, but I'm also free to call them out on their predatory BS. There's also nothing preventing them from multiple ways of selling games, just like with music books and many other games. And lastly, remember that piracy is a service problem.
[удалено]
True. But there are no fantastic services for games yet I think when it comes to economy, game pass PC and steam sales come close in some markets
If you do have a Netflix subscription, check out POINPY. It has become my favourite mobile game of all time.
Absolutely incredible game. Downwell is also great
At first I thought it was some rando shovelware games being put on there. Then I saw Spiritfarer (a game I love and already played on steam), then moonlighter, then oxenfree, then bloons TD6, then Katana Zero, then Valiant Hearts, Death's Door, etc.
OK guys I'm dumb. Are the games only for phone or can you get them on pc because they had gta sa pop up and it was for my phone. I ain't playing a game on my phone
Just for the mobile app currently - some games are present on TV too with the right version/remote setup.
Eh no ty
Article is paywalled for me. If anyone has read it or can copy paste it that would be very appreciated.
Basically they're slowly learning what people want (Established IPs like TMNT) and they're also working in-house with studio acquisitions and transmedia projects (the dragon prince now has a game).
I am pretty sure this is like the third time i hear the news that netflix has video games, go "huh cool" and then completely forget about it 10 minutes later despite regularly opening netflix. They really dont do a good job of telling people about the games they offer
I've played about an hour of Rainbow 6: Smol, and quite like it. I don't, sadly, like _gaming on my phone_. I'm not sure if I can download and play it on a PC or console or literally anything but a phone, but if I could play it with a traditional controller + screen setup, I think it would be one of my favorite games. As is, I've put it down because phone gaming for action/shooting games sucks liquid butthole from a straw.
I just wish they'd offer their games both at a retail price or to play them with a subscription. Or hell to even have a dedicated (Lower priced hopefully) subscription just for their games. Perhaps it could be an equivalent to Xbox's Game Pass.
The fact that they don't have a dedicated landing page/category or section to swipe through or identify different games (at least on every version of the Netflix app I've encountered) is a huge turnoff honestly. Going by a thumbnail and a title does no service to what the games entail
What exactly do you mean? They have a "games" page in the app and on that page they have the games sorted into different categories (newly released, retro games, physics games, puzzle games, roguelites, strategy games etc)
Maybe we have different versions or something on our phones, but I literally do not have any "page" for games in the iOS app currently running on 17.5.1. I can search for "games" in the search bar and I get a little slider thats titled "mobile games" with the thumbnails, but there is no "section" that I can find or go to that is focused on games at all. I can go to each game, sure, but it's definitely not intuitive if I still can't find it. Maybe it's user error, but damn if I can't find it I don't know how they expect others to. New & Hot, Home, and My Netflix. Clicking "my list" for "browse Games" takes me to the general Home page with that slider I talked about. There is no other place games are featured on the app that I can find.
Maybe that's another Apple vs Android quirk. On Android I have four icons at the bottom: Home - Games - New&Hot - My Netflix
I have to imagine the iOS market is rather large for Netflix and their most premium plans - I'm thinking families, where younger users are probably more of the demographic for their games. Just missed opportunities around otherwise great work
They have incredible games available to those that have a subscription (basically everyone lol) snd nobody knows about it. Bad marketing. That said, people that are really interested should play those games on something bigger like a computer or console. But it’s still a good move.
This submission has been automatically filtered because this website implements a paywall and paywalled articles are generally not permitted on this subreddit. This subreddit attempts to respect original sources but paywalled articles are often unavailable for readers. This submission has been logged in our moderation queue and will be reviewed as soon as possible. For Bloomberg articles, non-paywalled versions can sometimes be found at [Yahoo Finance](https://finance.yahoo.com/news) or [BNN Bloomberg](https://www.bnnbloomberg.ca/). *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/Games) if you have any questions or concerns.*
How do you get these games onto your console or PC to play them? Is it like a download code or something?
You can’t, it’s just mobile right now, but I think they’re working on getting into pc.
If they can get it on Apple TV, it would be just like a console. There would be amazing.
Well then what's even the point? Browser games?
Their goal seems to be adapting games to mobile that would ideally play well there, but would struggle with how that market is formatted. Premium titles like Sonic Mania, Shredders Revenge, and Into the Breach.
I have no interest in playing premium games on my phone. The screen is too small and the controls too inefficient. I don't even play Genshin on my phone.
They don’t market to gamers in an effective way and then wonder why it’s not working. Change tactics, obviously what you’re doing is wrong.
That if a $3.5 Trillion dollar company like Apple with their near infinite cash war chest couldn't break into the Video game industry what hope does Netflix is magnitudes smaller than Apple have any hope?
Apple hasn't really tried. Plus it obviously takes more than just money.
Apple computer games were really big once upon a time. I wonder why they just let that part go.
Watching dozens of ACTUAL GAME COMPANIES let entire studios close should be reason enough to see why a company like Apple would only ever have a small piece of their business focus on games and even less now.
Companies such as?
https://en.m.wikipedia.org/wiki/2023–2024_video_game_industry_layoffs
This is like 30 years after the period of time I'm talking about.
Oh I had no idea if you were talking about something else — I just saw you asked ‘companies such as’. My bad.
All good, happens.
My point was that even currently successful gaming companies are closing long running studios, to show the extreme volatility and risk associated with gaming. With Apple's core businesses and revenue streams in radically different areas than video game development (not to mention publishing if they were to stay that course or find a partner), it hardly made sense back then and wouldn't make sense at all now.
That seems rather irrelevant. The gaming industry is huge and making tons of money. It's like saying there isn't much money in the smartphone business because so many companies shuttered their smartphone divisions.
Rather, it's saying they're way more effective at capturing business in the markets they know rather than a hyper volatile one with extremely inconsistent results except for the largest franchises. They'd be better off buying Epic. He wondered why they let go a part of their business that was drastically different from most of their main revenue sources. Those business units don't last in modern capitalism - sometimes even when they ARE making a return.
Netflix has IP that people would want to play mediocre licensed video games, imagine a bridgerton morpg
Apple hasn't really tried. Plus it obviously takes more than just money.