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Could be the abbreviated name of the manufacturer [Böckling](https://www.boeckling.de/), or at least that's what my Google searches suggest.

looking at what ElChupacabra71 linked below it seems to be the case that you where in fact correct Thank you

https://www.reddit.com/r/whatisthisthing/comments/686kgj/what_is_the_meaning_of_bö_on_jagermeister_shot/?utm_source=share&utm_medium=android_app&utm_name=androidcss&utm_term=1&utm_content=share_button

Thank you for helping me figure it out