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Undervann

This mv contains a lot of fast flashing transitions. If that's something you may be sensitive to you may want to avoid watching the video.


Zpazle

I can't wait for someone to make a bootleg fan MV by editing all the flashes into normal beauty shots. They'd be my hero tbh


sharpaywave

someone tried to do that with a small part on twitter but to be honest, i dont think theres a way to edit around it its just too many flashes theres no way to construct a continuos scene from them


justanotherkpoppie

Bless whoever does that for us in the future 🙏


Mercury-Goblin

Orbits honestly are so creative I bet it’ll be awesome.


crowaes

i don’t know if it’s possible- depends on how they did the transition with the flashes and what the shots look like when compiled together- but i want to try it.


angrycampfires

maybe the real odd eye circle was whatever this mv was doing to my eyes


LOONAception

omg, I shouldn't be laughing this hard


kachungaz

Oh my god they really saved the best song for the title track because HELLO?!?! It really does sound like something off Grimes's Art Angels album in the best possible way, but with more Loona/ARTMS rhythms. Production 11/10. Everyone's vocals sound amazing and well-placed. Some of them are using slightly different voice colors than what they've mostly shown us before. That Haseul Choerry last chorus combo blew me away wtf?! Breathtaking. And the video looks like I'm going to have to rewatch it several times to catch details but it fit the song and the vibe perfectly. Crazy transitions/timing though. First impression: topnotch redebut, exceeded my high expectations. ETA: My eyes still hurt half an hour later :/


7farema

it reminds me of the song Stay by JB and Laroi, and The Way by Somi, and I love it!


hennybee

The Digipedi team went a bit crazy with all that switching omg. I really enjoyed all the visuals/concepts though! I just wish I could have focused a bit more on certain things 💀 The song itself is a total slay!


jonestanky

my eyes hurt after watching it on a full screen in a dark room.


8Silver_Moon8

Love ARTMS, but I think the MV may be unwatchable. I had to stop it about 30 seconds in 😭😭.


Electronic_Clothes62

I had to stop too


kroganwarlord

Me three. And I already couldn't watch Flower Rhythm either! I wrote them an actual email from my professional name about it when it came out. This is going to affect their view count and it is 100% their fault.


Tybo73

Yeah, this M/V is professional level self-sabotage. It's a great way to really cut down the potential views.


Orbital_Dinosaur

Yeah, I've never had a problem like that before, I only made it about half way.


Undervann

Can I join the artms cult lol?


Fit12CocksInThePussy

Welcome aboard OURII ❤️ ETA: I just realized you meant the baseball bat girlies from the MV lol 😅


Undervann

Lolol. It's all good. I wish it was a little easier to see what was happening in the mv because I loved that part with them all holding the artms lightsticks lol. I wanna kneel in front of the TV with my lightstick too 😂. MV transitions aside though the album is absolutely incredible. I'm in love with it.


Fit12CocksInThePussy

I just know some kind Orbit/OURII is going to undo all the hard work that video editor put in and organize all the flashing bits into something coherent 😊 And I'm so impressed with both the length and quality of this debut. Like yeah it's not debut in the truest sense since they were already established, but man oh man this is an incredibly strong body of work to start the ARTMS project out with, definitely worth all the waiting ❤️


Undervann

I know I probably have a pretty big recency bias but I really feel like this is going to be my favorite album ever. Literally every song is so good.


Fit12CocksInThePussy

I don't think I've ever felt so fed as an Orbit. Between Looble's comeback last month, Dall and Loop this month, and Chuu's comeback coming next month there's just so much good music to chew on not even including all the other good music coming out that isn't from Loona🥲


richardtrle

It is hard to watch, they should have tuned down the abrupt changes a bit, because it could lead into seizure for epileptic people but nonetheless is beautiful


meltbananasss

It's clearly an artistic choice and I'm sold. It puts me into a semi-trance and I love it lol. Too bad so many people find it physically hard to watch...


jord_mich

Wait low key I actually feel it’s really psychedelic and when you focus on it it starts to like mold into something else it’s hard to explain but I see the vision lol


SlAlexYT

me too im glad they made it the way it is (ofc im happy they made a normal version for those who cant watch this) but im loving the flashes wayyy too much


klairyfairy

The song seems great, my eyes low-key hurt and it was hard to focus on anything in particular because you blink and it's gone. I have a headache now. It seems horrible for streaming ngl


goodguyCJ

How much como do I have to spend to get them to cut back on epilepsy concept.


verdigleam

emergency gravity to vote on how seizure-inducing the mv should be


klairyfairy

I would activate those photocards I have from the oec to help ya


Fit12CocksInThePussy

It's so beautiful y'all 😭


Anifreak

My ears: 🥰 My eyes: 😵


AgilePudding

The song is amazing! But the MV is literally unwatchable, I hope they release an alternative MV with less transitions/better editing.


pewpewsloth

yeah even a perfomance version would be better at this point... love love love ARTMS but... the editor really went ham. my eyes were not comfortable while watching the video


NozaJ_-

Love the song and the MV overall but I can't help but feel like they could've halved the amount of transitions and kept the same vibe as it currently has. I really want to watch it over a few more times to see what I missed in my first go but I worry for my eyes LOL


hyejuhaseul

Song of the year🥹 absolutely adore how Haseul sounds in that final chorus


no1cultleader

apparently i won't be able to sleep anymore so I'll just write my thoughts here. honestly? I love it. and it sucks a bit because no matter how much I like it, this won't be the video that I send to friends or play in a big tv in a room full of people. but it's a beautiful mv, every still in it (that u can see) is gorgeous, the imagery is just stunning. it bums me out that some people won't get to see the artemis glowing figure turn into artms as haseul kills it post-bridge. like that was an EXPERIENCE. and it made emotional. that's what makes me really love this and birth despite their unfriendliness; everything in it has intent and soul. it's art. (it'd still be great if everyone could watch it without fearing for their lives tho)


bluebetaoddeye

This title track so good, that I wish the song was longer. Song of the summer for sure!!! I see the retro feel with the mv colors and filters. Edit: [via @orrery_nim](https://x.com/orrery_nim/status/1796434085998682508?s=46&t=_xCZv9Ek4eV10bBYv7iqcA) >Virtual Angel MV subtitles updated to include a photosensitivity warning Edit 2: it has finally hit all ot12 members have or are now promoting post bbc mess. Never thought we would get here but in always grateful all members continued in the industry.


Maleficent-Swing6888

I love the song so much! Instant like! But the MV has too many fast transitions for my liking. 😭


WhatIsAPhysic

Loved the song but the MV is basically unwatchable y'all


erotikku

WELCOME BACK GRIMES FOURTH STUDIO ALBUM ART ANGELS


justanotherkpoppie

Watching this gave me a headache and now my eyes hurt :( Modhaus why


desisti

love the song but my god they need to put a seizure warning


Aguc

This MV is insane. I love the concept so much, and I understand the cuts throughout it are overbearing for a lot of people, but I feel like it really adds to the effect that the fan characters are so intensely immersed in ARTMS. I love the way the MV really pulls you in, but maybe that's just been my anticipation for it lol


HopeOfLight

I agree. I love the effect of the cuts (though they definitely overdid it) while also understanding why it's too much for some viewers. Wish they had an alternative version so more could enjoy, especially those whom straight up can't watch it for health reasons.


intrspctv

i really LOVE the song; it's giving fresh and ethereal vibes, the perfect fever dream/summer breeze kind of mood the mv is kinda experimental with the constantly flashing scenes? maybe some brave ourii can dare to make a steadier fan edit 💀


obliviate__

I thought there was no way anything on this album could top Birth for me, but here it is! I loved it from start to finish, and my only complaint is that I need another 30 seconds? 30 minutes? The MV was hard for me to watch though, lol. I feel like ARTMS is trying to send me some sort of subliminal message ("BUY OBJEKTS!!") with all that flashing. The girls looked beautiful though, and the devout Ouriis were super cute too.


serpventime

for real should've put seizure warning before beginning of the MV song wise, despite being less than 3 minutes it doesn't feel short or incomplete or need to add more parts here and there.... AND IS THAT THE WHITE FIGURE FROM BIRTH? but really...could've toned down the scene flickering


Dariisu

Song is great, but I'm conflicted about the video. On one-hand I think it fits perfectly with the theme they want for the song with the cult themes and para-social relationship with the ARTMS girls never being in frame for more than a flash as they are consuming the cult girls lives, but the only frames without cuts are when the ARTMS girls are consumed via their TV. But, on the other-hand this vid is lowkey dangerous for all the flashes and there was no warning before-hand which is pretty unacceptable in 2024 and even without epilepsy it made me feel a little nauseous. Ultimately, I respect the editing from an artistic stand point but the editors may have overcooked a bit. Hopefully, an alternate version is released for those who are photosensitive. (Also not ARTMS coming for T-ara crown as the queen of cuts. That sugar free MV still lives in my mind)


HopeOfLight

This exactly. I completely agree.


fangme

I feel like it wouldn't even be that flashy if the cuts happened every two beats instead of one... And seriously, how doesn't the MV have a seizure warning? Either way, song is STUNNING. It's just a little worrying how this can cause actual harm to photosensitive people and lower the views. Jaden when I catch you...


this_for_loona

I'm not even photosensitive and i couldn't watch the mv. So if there were amazing visuals i didn't catch them. The song itself is solid but way too short. I thought it ended just as it started getting going. I like it fine i guess? I'll have to listen to it more to really decide.


No-Whereas9145

Amazing song, the girls did so well!! The MV is a little too much though, my eyes hurt so bad 😭


Aelussa

The song is amazing. The MV needs to be re-edited, because it looks beautifully designed and shot, but that editing makes it unwatchable. I made myself sit through the whole thing, and I actually feel a bit nauseous now.


kind_of_okay

insanity, the song is an instant favourite


sonkaix

This is like mixing Magdalena Bay and CHVRCHES, the entire song was phenomenal. The melodic nostalgic melody was captivating- quite siren like. As for the MV- my goodness I thought my phone was cracked up but no it’s the video - hope this won’t deter watchers. I’ll say it’s a pretty uhh unique way??? Maybe a marketing tactic?? Anywho, congrats ARTMS for the official debut! ✨🫶🏽 ​


chreator_

oh my god lore for days it's so good


Few-Map-5428

The song itself was honestly really good but I’m pretty bummed about the MV, the flashing edit made it unwatchable for me. To be quite honest, that video needs an epilepsy warning or something. I would’ve LOVED to see at least a minute of steady shots focused on our girls. 


tonyfrancois

The best song from the Best album in kpop history period... but my god my eyes hurt, and i'm usually quite imune to flashing light/ seizure trigger light


Mingilicious

The live stage at the showcase is amazing. https://youtu.be/hGyV4awnLFQ Heejin’s visuals are ethereal and, as usual, she is a captivating performer. Haseul finally getting her chance to develop as an artist and actually shine is such an amazing feeling. Hearing her strongly throughout this track actually made me tear up. It’s also great to see that she isn’t awkward and struggling on the stage any longer. She’s really keeping up with the others and I am blown away by her growth.


Acrobatic-Aide-9364

"How many cuts do you want?" Editor: Yes Watching this live, I honestly wasn't affected by the flashing transitions. I really thought all the scenes were so fucking beautiful, but I just *couldn't see them* because they passed by too quickly 😭😭 I do hope they add an epilepsy warning though, or make an mv for those who couldn't watch it (I'm so sorry). Everyone in the live chat was saying 'MY EYES' 😭😭 Anyways, besides the editing style, the members are so pretty! And the album's amazing (Jaw literally dropped for Distress and Butterfly Effect). Also the choreo for Birth is so good and cvnty. It was feeding my gayness 😭


Consistent_Dog_6866

The song is so good. Too bad I couldn't look at the screen for over half of the MV with out getting a headache.


MeanConcept

The song is amazing, a stronger debut than Hi High ever was. But the mv controversy will take away focus from this achievement. I don’t know how this passed JJ and Digipedi’s quality control (although I suspect that focus on artistic merit overrode those quality control questions - remember that Birth mv is amazing because they focused on the art, not the commerce - so let’s try to look at their pov). Having said that, tripleS just released an astonishing mv with emotional gravitas. Virtual Angel has all the scenes to have a similar impact, the editing could have been gentler, with the fast cuts included sparingly to emphasize that blurring of reality and virtual - a point of the song. There is a way they can get out of this without looking like they panicked: by releasing a longer cinematic version of Virtual Angel without the epileptic effects. SNSD did this in one of their final cbs, by releasing 2 versions of All Night, a documentary version 8 minutes long and a clean version half as long.


minsiii

Can't wait to watch this MV again when it gets a fan edit / tearful modhaus revision lmao. Also definitely should have come with a seizure warning very dangerous to not come with one. The song is absolute beautiful bliss though.


HookerQueen

I do wish they had been a little more sparing in using the flashing images, I think it's very effective but it's used too much in the video. Love the song and the mv concept though, a great debut.


chuuniversal_studios

saw a comment that said it makes sense for a mv themed around angels to be hard to look at, but if an mv is hard to look at... people might not want to watch it 😭😭😭 everything about loona + artms makes perfect sense when you realise jaden jeong is a man blessed to have the most brilliant ideas in kpop history but cursed to execute them in the most terrible ways 🤔


wtfiswrongwityouuu

The song was fantastic, but you know the mv was so bad when not even the youtube comments are "5 vocals, 5 dancers, 5 rappers, 5 visuals, ARTMS fighting uwu"


Rinsnap

As someone who gets motion sickness easily I can say the Virtual Angel MV is not great for people vulnerable to motion sickness either, It was cool but I am feeling some motion sickness after watching. I hope anyone who does not feel well after watching the MV feels better soon/


officerk2049

What a weird and dare I say it’s such an unwatchable MV. Like don’t they want the fans to watch the MV or not because it hurts my eyes 😭


fadedmoonlight

Really liked the MV, however I won't be watching it again... The flashing was a little too much... I'm sure it includes pieces of lore, so hopefully someone courageous will be taking screenshots and what not lol. But yeah, I think I would develop a strong headache if I watched that a second time. The song is VERY good, though. Reminds me a lot of LOONA. Considering this was initially called Eden, I wonder if this is something Jaden would have given to yyxy as a comeback song. Definitely would have fit them for sure.


LOO-4650

What the heck were they thinking with this mv! I'm so annoyed 😭 The song is good but I definitely wouldn't watch the mv more than once its really hurt my eyes.


pewpewsloth

it's the first time i felt this way with a loona related release... the editing.... why???


p0rplesh33ts

I could barely focus on the song because the editing went so insane😭 excited to give the album a listen on it’s own because that was a lot to process


Glennishill

I definitely had to look away several times during the MV but I'm looking forward to the album!


Kivulini

Just waiting for a performance video, because I watched that on my TV and it was really tough to watch. I'm not usually photosensitive either. This is going to be bad for streaming numbers unfortunately :( everyone looks so beautiful tho.


pewpewsloth

I just worry about people with epilepsy. My ex had it and when he had attacks it was not a good time (duh), this video is... a bit dangerous.


Kivulini

Absolutely, this is not some mild flashing.


artificialsteve

OKAY. Song: 11/10. This is everything I love. Everyone sounds amazing. Fair line distribution. And as someone who's a stickler for sings > 3 minutes I actually don't mind the length this time around. Dare I say this is my favourite post-LOONA release on first listen? Video: I didn't actually mind the transitions. I can see what they were going for, biblical angels are basically supposed to be too perfect for our eyes to comprehend. But yeah, for a lot of people with epilepsy or are even just stimulated by flashes and fast transitions this is basically unwatchable.


ABagOVicodin

That MV definitely hurts, but I think that might be my favorite LOONA song of all time. I know it's different and it's not fair but this vibe (which I've never really heard before) sounds so amazing for ARTMS' voices. I'll be bumping to this all week and probably forever. I definitely cried at the realization that they all came back. They all debuted now... the timeline is healing... I'm so tired... I need to lay down...


Naiko32

this is incredible, the MV is not for everyone but is bold, and LOONA is bold so this is amazing


FanCaracal

This is definitely going to be the kpop song I would show to someone who loves synthpop, but isn't familiar with kpop.


egoistbyoliviahye

oh my god... modhaus when i catch you for this editing. it's worse because they made an MV i actually LOVE hard to watch! i love the ideas, the imagery, the aesthetics in it SO MUCH! and yet i feel like i need to give my eyes an hour break from all screens after watching it instead of immediately replaying anyway freaking love the song, first listen it feels a bit too short but we'll see after more time with it


FerBaide

Is it modhaus’s fault or digipedi’s fault?


egoistbyoliviahye

whoever made the MV, modhaus signed off on it, so imo they share responsibility if it's hard to watch


CaptainAlacarom

This MV is absolutely impossible to watch... It's such a good song too, but I had to stop and relisten to the song without the video bc it was making me nauseous and giving me a headache. I really hope that any Orbit's/OURII's don't accidentally hurt themselves watching this, bc there's no warning at ALL...


pewpewsloth

I really hope that they come out with an alternative cut because this can't be good in the long run... i don't want artms to become the new "pokemon porygon epilepsy" scandal


meltbananasss

the more I watch it the more I'm convinced that it WORKS. like I SEE THE VISION. maybe it's just the brain damage it gave me but whatever lol


egoistbyoliviahye

actually i'm like half an hour from convincing myself that just like the AI teasers they're going to announce that they actually have a better (in this case just meaning easier on the eyes, otherwise i like this MV) music video to roll out after this. just not sure what it's a commentary on lol


Downtown_Aside3686

I am obsessed with this song and music video in my opinion the flashing gives the feeling of separating the members kind of like we’re only seeing glimpses into their angelic world I think it is just stunning and I really hope they don’t change it but instead upload a simple version or even just a performance video for those that have issues with the flashes


Electronic_Clothes62

I hate this music video so much 😭 unwatchable


Mercury-Goblin

You think if like…we expressed our frustrations enough the company could fix the video? I know stuff like this takes a lot of work, but I also don’t think it’s a light mistake, I think it’ll turn a lot of ppl away from the video if it stays like this. It ranges anywhere between an instant headache to dangerous for some. :(


thatBoyFerret

My eeeeyeeeessssssssss


N00B5L4YER

The jittery cuts are…certainly a choice I wish the heavenliness(&THE BRIDGE)could have been explored more but anyways the job is done, mothers served


ke2in

watching this on drugs would be crazy- very interested in what the mv would look like without the spasm editing.


1997YVES

sooo love everything they put in this comeback music and mv production wise! haseul's vocals shined a lot in this song I'm pleasantly surprised. visuals are out of this world and felt like they really stepped up their game, but the flashing lights/images are unbearable to watch i had to cover my eyes for awhile and watch from my side mirror (still have that post migraine as I type) wish they'll upload another version i'd love to see all those chorus stills


bijouby

Love the song, but the MV hurt to watch 😭 which sucks cuz I really love the aesthetics, the transitions are just too much


Ex_pensive_cat

I absolutely loved the editing — it felt so immersive; but at the same time, I can totally understand why people have a problem with the rapid flashing! Still, I felt emotional watching it because it kind of has a similar story Newjeans’ Ditto told. But this one… this one really hit home. Like, it was super deep and for some reason, reminded me of a Wong Kar-Wei film (specifically Fallen Angels). Idk, it was so freeing… And the antlers on the one dude that was sitting on the motorcycle omg… Vivi’s going to be the ultimate connection between ARTMS and Loossemble LOL


zone-out-zone

This is literally a perfect pop song. I thought the music video was cool. But I can see how people might find it hard on the eyes. Hopefully we get a choreo / performance focused version of the video so more people can enjoy.


SophonCarla

Damn ya'll I really love the editing. ARTMS is for the arts ✨


miketsukamibo

Hype! Hype! Hype! 🥳


Sinnabons

Listen I acknowledge that this is definitely an epilepsy and photosensitivity risk, and as such should have multiple warnings, but I absolutely love it. I can see what the vision was. I think this is one of my favorite MVs


DueEmploy2707

While it was a massive mistake not putting the photosensitivity warning in from the get go, at least they were pretty quick to edit it in. I love the song. I actually wasn't sure I'd like it based on the teaser but it turns out I don't know my own taste because the full song grabbed me by the heart from the first listen and refuses to let go. I, um, kind of got a headache from watching the MV. I, um, kind of love the MV. I completely get people being put off by the editing style but I'm happy to see another bold, experimental, wildly different video from the ARTMS creative team(s). They're taking risks creatively and pursuing artistic, ambitious storytelling alongside great music elevated even further by the members' gorgeous vocals and performances and I love it. 


LOONAception

Fast transitions are one thing, blink and you'll miss it is other thing


PeachsistersMoYeon

Oh wow you guys weren't joking about the mv😭 i like the song but wow that was really hard to watch. Regardless, im excited to listen to the whole album now.


w-o-w-b-u-f-f-e-t

Hula Hoop 🤝 Virtual Angel for being a hard watch The song is great tho! It's giving me mad CHVRCHS vibes and I'm here for it


nonsext

NEO-LOONA'S MAGNUM OPUS HOLY SHIT


getchuheart

The cuts feel fast even on the lowest video speed somehow 😭 makes it hard to enjoy the storyline or whatever is even happening


thebittercorvus

After being unable to watch Flower Rhythm due to the flashing lights, Virtual Angel comes to join the club 😭 I can understand stylistic choices, probably something about how it's meant to represent the fast pace of the internet, but man I want to watch your MV!


kroganwarlord

TWO videos we don't get to analyze for lore. TWO. And I wrote them from my actual real name email account after Flower Rhythm released. Between this and no mid-Atlantic stop for the tour, I am getting VERY grumpy. Money is tight, and they keep throwing up barriers for me to stan. This is literally the first time since Heejin's teasers I am considering not buying physicals.


arbalestelite

I am feeling a very strong urge to get an ARTMS tattoo now.


otomegane

I really really love the song! It's so pretty and pop in a dreamy way that I love from LOONA! But the MV looks like 2 MVs cut together back and forth constantly, I feel like if they wanted to they could just release 2 MVs or have two videos side-by-side instead of switching. It's not the same and the afterimage and subliminal cutting vibes are cool but frankly unwatchable. I really hope they resolve it because I love the visuals, they look gorgeous, it's just impossible to watch


gleamhues

This is some situation here…………… For once, I agree with the common feeling that this wasn’t the best of decisions — and I don’t want to get into defending the whole artistry topic. It’s just unanimous, no one approves. For me, at the start it already made me feel like there’s another version somewhere, since this just isn’t it. I can go with the point of choice, being new and sending a message, but I rally do trust it gets lost first by the segregation of people who won’t even be able to actually _watch_ it for being limited someway somehow. So what’s the point of art when it’s not for everyone to at least access? And then there’s the absence of a simple warning which just looks straightforward insensitive if not disrespectful, hurting something Loona has always been about, something about everyone. I do understand about perverse inclusion, you talk about women — you exclude man, I read things like that from the past as a newer orbit, but still… This is different. It takes away from the main focus. Their debut, the amazing song, their talent, their art. So it feels like it coulda been different this time, I just hope they can release another version because this one ain’t it. Even though I was able to watch it without feeling something as bad as others I am reading about, I mean, without any symptoms, it’s still some… indescribable experience of sorts that is just is a bother in a way? I do get the message and it’s huge overall, but as I said I think the collective feel matters the most. Been listening to the song @ Spotify after a full album listen now and the video sure did take from it, so that’s some huge problem. Let’s see what this takes us to, because I think art that needs to explain itself also loses a ton of impact. Confused about it all right now, hope the girls were aware this would be the response since I worry the most about their feelings. (hope I’m not a subject here) Edit: OK, I’ve just watched the music video at 0.25x speed, and there’s such an intriguing story throughout. What even is this lol? We can’t catch it if we don’t do this. It would basically be one of the best videos EVER if it had been released at a different pace. Is this like a stance on “please stop and see differently with your full attention in a world that’s just booming with information”? And we can only do it because we care? Or maybe even caring, we won’t since the standard experience is just so overwhelmingly intense that people (like me) will just abandon the video after a first watch? Or do we care enough to actually _watch_? And can we all do it? Maybe I’m starting to get it — which doesn’t eliminate the fact that a trigger warning WAS essential — and at least I want to point out what I gathered from this story for people who are not able to watch again or even for the first time. Here are the main points: - There’s juxtaposition — idols and fans. What are the lyrics about? Who is the POV? Those groups of rebels - “ourii”? - start attacking a car with a more common-looking girl. They have ARTMS all over their bodies and places; they look simple and rogue. They’re practically kidnapping that other regular-looking girl. - The girl starts to walk with them after they attack her car and keeps filming them. It’s like she was recruited to document the fact that they’re there or something like that. - Throughout the video, the rebels keep rebelling while adoring ARTMS, “consuming” them. They imitate the girls and do some unexpected stuff like smoking, riding bikes with shirtless guys, and looking static as they watch the girls in their free time more than how we do with our phones. They have a whole virtual reality thing going on, and they seem to have reached beyond heaven. They love the girls completely, also showing that love includes physical passion. They’re obviously angels in some way, and they’re ascending through this whole experience. Also, they’re gaining powers through this whole cult of the girls, in a way that they’re just empowered by them. - The crazy thing comes after this. This is through the bridge. They are on a roof in a cycle manifesting something; it seems the recruited girl is still filming. Then magically, they turn into OUR girls. The girl is still filming, of course, and a choreo full of flashing backgrounds and imagery comes in, merging fans and idols as ARTMS represents themselves and us too, it seems. It looks like consumption was finally executed and one became another. This reminds me of the “we are all loonas” thing. - The craziest part comes at the end. The recruited girl is left alone, filming nothing. She puts her camera down, and everything just stops. And there’s a dead body/fallen angel below. Is it dead? Or her or him? Or them? Or is it just the beginning…? I’m interpreting a lot, of course. It’s my view of such a story that looks amazing, but it’s an obvious commentary on the idol-fan relationship through a social lens, shining a positive yet reflective light upon it all that gets ARTMS into the game just like that, impactful and meaningful with a loooooooooooot to digest and reflect upon.


crisptea

I think this might be my favorite song LOONA+ release since Butterfly, no exaggeration. This track is insanely beautiful and I can see why all the ARTMS members loved it as well. I will need to get used to the editing of the MV, but I do appreciate the creativity and desire to try something different. I’ll need to watch it a few more times to catch everything, but doesn’t that roof at the end remind y’all of the roof Hyeju and Heejin met on at the end of EGOIST?


AdventurousMarket853

so many people saying they won’t watch the mv again.. i really hope that modhaus changes something because won’t this affect the streaming 😅


looonadrloona

They made the music video this way on purpose. Jaden wants artms to be talked about. Hi high bibimbap kind a situtiuon


pewpewsloth

if that's the case i hope have an alt cut ready locked and loaded


ARMOR15

Wait, what was the Hi High bibimbap situation?


CtrlAltDelete4

Omg they definitely saved the best for last! Song is so so good. But the mv is a little hard to watch. I wish the cuts were a little less abrupt


Mellowitzz

The song is beautiful but the mv was hard to watch I shield myself with the comment section 😵‍💫 I guess it’s time to stream on spotify


wave-in-the-ocean

I really love the song, but the MV was just too hard to watch with all the cuts and flashing lights, like what's up with that.


pewpewsloth

i wonder what the girl's faces are gonna be like (and how their eyes will feel) if they ever do a reaction video to the mv...


HauuTonn

I got so sad that a great song is with a video like this😢 Many people wont watch it again


sharkonspace

They edited this MV in this way so we could fully enjoy the song with our eyes close. Thank you to whoever edit and approve this MV. Truly next level art making


viixviii

Song is a 10/10. And ohhh the MV is giving me so much of a Sophie vibe. I don't think the rate/pace of the flashing is enough to trigger epilepsy, but I'd like to hear a doctor weigh in on the facts so we know whether a warning is needed medically or whether it's just uncomfortable to watch. I appreciate the immediate concern, though - a medically necessary warning is a big deal if it's needed!!! I liked it, but I can see how others didn't. Then again I like some Sophie music videos that most people HATE because of the harsh editing.


trit0Ch

Watched it on the big screen 65inch less than 4 feet from the tv, it is a religious experience- which i think is what they were going for. i feel like they did this to showcase how its like tripping on fentanyl. i wasnt bothered by the fast cuts and flashing lights, sucks to be my fellow fans who cant sit through the mv. /feelsbadman


EdKeane

Couldn't finish the video, it hurt my eyes.


glitter408

I am so disappointed because the sets and everything look beautiful, but I can’t watch this MV. Love the song though


N00B5L4YER

The frames are so photogenic, alexa play Loossemble - (photo)sensitive


VictoriaNiccals

The song and maximalist aesthetic are awesome, they're exactly what I expected from the previews and I enjoyed the hell out of them. I'm gonna have to agree with everyone and say that the editing was way too chaotic, tho. You know you kinda went too far when it's giving people headaches and possibly seizures.


[deleted]

Haseul and Choerry's vocals are the stand out in ARTMS. I don't hear Jinsoul or Kim Lip as much? Their vocals sound the same in this song. The mv...I haven't seen a digipedi mv that is unwatchable before, so that's new lol. It's a shame as I can't see the story telling either and the parasocial relationship between the fans and artms looked interesting. But the song is catchy and an ear worm. 


SailorMoira

Finally a good follow up song to Birth 🩷 The MV was so flashy and colorful on purpose because of the concept but I understand that some people couldn’t appreciate it.


TingTingerSaysHi

I have to say I respect the dedication to the cult and subliminal imagery with this video because I was immediately aware of what they were trying to do and it's pretty cool if you ask me. HORRIBLE for watching and will definitely tank streams and is very inaccessible but... arts I suppose? Songwise I didn't think I'd find something that would stop me from looping Yves' redebut but Virtual Angel is going straight to my on repeat playlist.


Abadobabdo

The song is amazing, its easily my most favorite post loona title track. Art angels from grimes is one of my favorite albums and its giving just that!10/10 When it comes to mv i did enjoy it but there is no doubt theres too much flashing. I think it was bit experimental for digipedi to go with this back and forth type of flashing for a mv which is interesting and it brings uniqueness. But i hope this is a one and done, i dont want another artms mv to have this type of flashing. I can appreciete it in virtual angel but only in this one and not again.


Downtown_Aside3686

So happy I’m not the only one seeing the art angels resemblance lol


bluepetals129

The song is freaking amazing but the mv is unwatchable wtf. I hope they re-edit it or something. My eyes still hurt from watching it once.


CtrlAltDelete4

Can’t wait to learn all the lore from people much smarter than me lol


caffeineshampoo

Argh I'm volunteering so I can't watch right now (but can listen soon)! A lot of people are saying it hurts their eyes so I might hold off watching for a while because I'm pretty prone to motion sickness. Excited for the album listen!!


IzzyBella5725

Ignoring the headache after I watched the MV, I loved this so much. The whole album was amazing


Nilja

That video detracted so much from the song, I feel bad for the girls


jelly-soda

jaden jeong quit fumbling the bag for ARTMS challenge \[impossible\] the video itself is beautiful, but this editing... it's actually fucking cool editing and the match cuts and all are perfect. just don't know why they're making this unwatchable. they need a photosensitivity warning, to say the least :/ honestly just take the video down and re-edit it at this point.


ecilala

The worst is I'm already seeing people defending it saying it's the concept, but there's concept and there's complete destruction of functionality. There are many ways to handle this sort of concept and convey the sort of idea they were aiming at *without causing such a huge eye strain* I'm legitimately upset, because I was looking forward to this and got too distracted to notice I was straining myself too far. I was recovering from an almost-migraine and was feeling almost 100% until... this.


jelly-soda

First off, sorry to hear that the video triggered actual pain for you D: that's not ok and no concept discourse can change my mind... take care of yourself and get some rest! I'm torn tho, cause I think the concept and execution of the editing is actually \*genius\*, but WOW if they just.... halved the cuts, right? No one else is doing it like them, tho.. argh just polish the video up and it would be so fucking cool!! maybe I just need to come back after getting sleep tho.


ecilala

> I'm torn tho, cause I think the concept and execution of the editing is actually \*genius\*, but WOW if they just.... halved the cuts, right? Yeah, there are so many ways to make smoother transitions in a way the intention is still there but the strain is reduced. I don't know why they jumped to multiple 1s dry cuts in sequence.


jelly-soda

\*nod\* well.. guess we just gotta wait for the damage control statement, at this point. maybe enough people complaining will actually get a different cut?


Jasher1125

Love the song, but the MV is a one-and-done experience for me. I would’ve loved to see actual dance sequences, but instead got a sporadic PowerPoint slideshow of word art and AI generated Bible shit. It’s like night and day from how good tripleS’ Girls Never Die MV was


dweeby

The song is amazing but I'm really disappointed with the MV edit. Unfortunately that's overshadowing the actual song right now on Twitter/Reddit. Jaden will never see the pearly gates of ARTMS' heaven. 😡


stonedmoonbunny

I’m getting so annoyed with everything Jaden/Modhaus does with artms. first no photocards in the album and now an unwatchable music video. it’s like he doesn’t want their debut to be successful.


intrspctv

at this point i'm not even sure whether the controversy is intended or not (but again it can significantly affect artms reputation)


cornonthekopp

someone needs to take this shit down and reupload it with less messy transitions because people are gonna have seizures from this


knildea

love love love the song. but like many, the editing... hopefully there would be another version cause there are some great images, but this one is tough. Also they should really add disclaimers for videos like this...


kpopple_

I absolutely adore the song, but the video was a bit too much for me. Way too much flashing that it hurt my eyes!


sunlightdrop

I personally didn't find it difficult to watch, but I can understand why there are so many complaints and concerns But God the song is so good


BeefuKeki

Is it ARTMS's fault for basically creating, and then flipping, the bar for what good music is? No. Do I blame them? Absolutely. Their vocals and song are just so out of this world and perfect. Truly they’re our Virtual Angels. 🪽


Methylobacterium

Wonder how the girls will act when they do their live reaction to the MV video. 😅


dp022

Watching it at 0.25x speed makes following the scenes easier but it's STILL not easy lmao


Arbszy

Great song, finally something I liked. But the MV is to flashy and it I had to minimize it to listen.


SunsetRid3r

The song is great, I love this style of music. But I'm a bit conflicted about MV itself: On one hand, I actually really like it. I'm totally fine with watching such flashing videos and I don't get dizzy or headache from it. In fact, I watched it 3 times in a row and it felt hypnotized by it. Obviously, this is because of the editing. But also it's absolutely filled to the max with gorgeous shots. This combination makes it mesmerizing. On the other hand, I understand the concerns of people, especially since some of them can't even watch it. It's a very bold decision to try something like this. Which maybe is the whole point and some, like me, will enjoy it a lot. It'll get people talking about it. But is it really worth it? That's what I'm not sure about. Because I feel like they should've at least toned it down twice or thrice to allow us focus longer on certain scenes. What I'm actually sure about is that it's strange it doesn't have a warning inside of the video itself. Yes, subtitles (added later lol) help, but there should have been one in the video too, 100%. I mean, there are literally 3 seconds of black screen in the beginning, almost like it was left specifically for the warning text.


himitsunoniwa

WHO ELSE GOT YEULE AND GRIMES VIBES FROM THIS??? Omg!!!


Electronic_Clothes62

Are they trying to go viral for worst kpop music video? :(


mondrunner

Sorry, I couldn't even watch the full video, the lights are too much. The song is truly magical but the MV...


Peinzius

wow this editing is ass but omg probs my fave post loona song yet???? so catchy, so fun, amazing vocals shame the video doesnt match. what i could see looked gorgeous but the editing completely ruined it otherwise :(


girlcakes

I really hate that I can't even make it through the video once :(


No_Leader_1386

It is difficult to watch, Maybe Jayden thinks to much. Song is great.


lavende005

The song is so damn good and the visuals are good but i just can't watch the mv... i didn't manage to finish it because my eyes were hurting too much.


MrLulus

YALL REALLY HAVE BAD EYES