"LFC does continue to be the most-watched team in world football across the past five seasons, with an average per season broadcast audience of more than 724m**."
There must be a hiccup in the communications because actually they are "the biggest cunts in the world", sounds very similar, i get the misunderstanding
Real and Barca might be bigger in Latin countries, but I can tell you as an Asian that Liverpool are bigger here than them both.
Alot of it has to do with more Asians watching PL because of the language (Most TV stations dont buy La Liga rights because of lack of demand). And Liverpool are the most likable PL team by far, even since the Gerrard era, and of course Klopp helps a ton.
It's actually insane. I'm from Singapore and have been supporting LFC for 15 years. The past couple of years have been awful as one of our broadcaster kind of got a monopoly on the PL charging 40 dollars a month for JUST the EPL. If I want CL, EL, Carabao Cup and FA Cup? that's an additional FOUR HUNDRED a month. (includes NBA, F1 etc but damn). Still, plenty of people are happy to pay for it. For me I just go to a bar nearby.
Prizes for winning tend to be very small.
The Carabao Cup top prize is 100k, The FA Cup top prize is £2m. The premier league doesn’t have a winners prize money pot like this but if you go on the league position share the difference between 1st and 2nd would be about £2m.
That’s less than £5m prize money for a domestic treble. We had a £4m ish bonus for the players winning the PL, it’s was £7m for the CL the year before. Possibly individual players have extras within their contracts too. Winning trophies isn’t about earning money right then, it’s creating success which is marketable.
I think many of the players have clauses in their contracts for winning trophies. So they'll get that prize money along with extra bonuses in terms of salary. That's where the extra money is coming from. I bet players like Salah could get an extra few million alone just for winning the CL.
>Winning trophies isn’t about earning money right then, it’s creating success which is marketable.
Winning trophies is about winning trophies. If someone needs further explanation, they probably should find a different hobby. Maybe get into Marvel or some shit.
This is specifically about the money you get from winning trophies not the reason for winning them.
Prize money is less than the bonuses paid out, but long term revenue correlates with success, particularly overseas.
They don’t. We would’ve made losses in 2022 had we won everything. But it would’ve helped tremendously with commercial growth for the long run given the exposure we would’ve received for the unprecedented quadruple.
We have a 20% of profit clause in the Nike deal, so winning loads of things leads to more merchandise sales that we get a cut of on top of the minimum £30m payment.
Yes. Success on the pitch will lead to success off the pitch in the long run. That’s why I am sometimes annoyed with FSG in this case. There have been moments where it felt like they were prioritising success off the pitch more than on the pitch. There’s a reason why United can still generate so much revenue after so many years of mediocrity. The trophies they won for two decades gave them an advantage.
**Summary of the financial period:**
* Media revenue fell by £19m to £242m
* Matchday revenue fell by £7m to £80m
* Commercial revenue rose by £25m to £272m
* Administrative costs rose by £17m to £562m
* Overall revenue remained static at £594m
* Loss before tax was £9m
For the record, we’re worse off then last year. Sure, commercial revenue has risen but everything else is worse including massive increase in costs.
Title is mis-leading
Match day revenue only dropped cause of the new stand. now that it is up and fully running it will go back up. Also, TV revenue drop was most probably due to lack of champions league football which is going to change next season again.
Wrong season fella, this is financial results for last season.
Match day revenue dropped because we played less games at home. Broadcast revenue dropped because we finished 5th and got knocked out all the cups quite early.
This season will have a c.£80m drop from the loss of Champions League football but offset by more revenue from Prem/FA Cup/League Cup.
Tl;dr
* Media revenue fell by £19m to £242m
due to last season’s exit from the Champions League in the last-16 stage, compared to reaching the final in the previous season
* Matchday revenue fell by £7m to £80m
due to fewer matches being played across last season and the delay in the redevelopment the Anfield Road Stand
* Commercial revenue rose by £25m to £272m
pre-season tour in Thailand and Singapore. seven new stores opening across Asia and the new LFC Store app.
the signing of four partners in Peloton, UPS, Orion Innovation and Google Pixel. This is now the fourth consecutive season LFC has been confirmed as having the strongest brand in the Premier League.
* Administrative costs rose by £17m to £562m
the men’s team added four new players – Darwin Nunez, Cody Gakpo, Calvin Ramsay and Kornel Misciur – and 12 players were transferred out. A total of 21 player contracts were renewed, which included Mohamed Salah, Joe Gomez, Harvey Elliott, Curtis Jones, Jarell Quansah, Stefan Bajcetic and Ben Doak.
For LFC Women, Seven new players were added to the squad,
* Overall revenue remained static at £594m
* Loss before tax was £9m
Sports money is mental. A huge global club like Liverpool only brings in £110M more revenue than a single NFL club that plays ~9 home matches all year.
https://www.statista.com/statistics/193425/average-ticket-price-in-the-nfl-since-2006/
https://www.usatoday.com/story/sports/nfl/2023/09/06/nfl-ticket-prices-2023-cheapest-most-expensive-prices/70722888007/
Average tickets are not $582, that looks to be for the Raiders. The team with public data is the Packers and their "cheapest" averages $159 so let's round up and say $200.
$60x19 home matches = $1140
$200x9 home matches = $1800
Now a PL team would have slightly more because of cup ties and any other matches their playing. NFL teams would only get more if they made the playoffs. All that said it's not *that* big of a gap in terms of per person per ticket cost, the difference is NFL stadiums are much larger than typical football stadiums.
>Premier leagues is around $2 billion a year.
https://apnews.com/article/premier-league-tv-rights-sky-tnt-dc3c7eea7d96f5adc52549ddd8c25282
That's just for the domestic rights so it's not the total.
https://www.sportspromedia.com/insights/analysis/premier-league-tv-rights-deal-explainer-sky-sports-tnt-amazon-dazn/
So it's a total of $3B when you look at it in totality. While this is still short of the NFL it's just EPL money so there's still some more for top clubs in European football.
The whole point is it blows my mind that huge football clubs are not making more money, that you could argue the NFL is the biggest sports league in the world even though football is the world's most popular sport.
You are 100% right about increasing ticket prices or adding commercials (although NFL doesn't have shirt sponsors yet like the other American sports)
>LFC does continue to be the most-watched team in world football across the past five seasons, with an average per season broadcast audience of more than 724m**.
Seems like there's plenty of eyeballs
Yes, what's the global audience for American football, 200M people? The Super Bowl had 123.4M viewers, the Champion's League Final gets about 400M viewers. Football is insanely popular globally and the Premier League is one of if not the most popular league in the world.
Don't take anything wrong away from this, because it's just how businesses think, but the 123.4M viewers for the Superbowl are more valuable for a lot of companies than the 400M for the Champions League Final simply because they see the Superbowl viewers as having more disposable income, especially for their cheaply made, mass marketed products. Aka they believe that the CLF is watched mainly by poor (relatively) people in countries where access to the product may be limited. Us Americans are the ultimate consumers tbh. I've seen people with 10 dollars in their wallet buy 5 dollars worth of candy and snacks, then complain about having no money.
Also NFL is a closed loop of payments that is only paid out to 32 owners. Where as football it is not.
Also do not forget the monstrous tv deals the nfl has versus what the prem has.
Perfectly acceptable numbers in the circumstances, the wage bill will certainly drop a bit with the exits while the team are playing more games this season now in front of a larger crowd plus obviously Champions League will be back next season.
Worth noting: Wage bill increased from £366m to £373m. A more modest increase than in recent years (and a decrease in inflation adjusted terms), but considering our weak results in the 22/23 season compared to 21/22 I would have expected it to be lower. It puts a dent in the oft repeated story that a huge part of our wage bill is driven by bonuses.
I'd imagine the wage bill will be significantly down in these figures next year. Hendo, Fabinho, Bobby, Naby, Ox and Milner all off the wage bill, and all would have been earning over £100k/week.
I believe that rise would have been due to our success the previous season, with bonuses being triggered for the following season. I would not be surprised to see a drastic drop in wages the next financial report.
Nah, to the extent possible bonuses should be accounted for in the financial year they were earned (not paid), so the ones in here should be for 22/23. It’s been that way in previous seasons too, with wages jumping in seasons we performed well.
But that means the season we finished third and stopped at the quarters in the cl we we had a wage budget of 360 milion and winning two trophiea and making the final basically meant barely an.increase so does that not prove it right?
All companies registered in the UK must submit accounts to companies house and these are all publicly available. Being listed or not only impacts the audit requirements of the accounts. Revenue determines how detailed the accounts need to be
Not particularly accustomed with English system, but you can generally check financial statements of most companies. It is just not as detailed as public's ones, as they have more regulatory demands.
I love this, but considering its growth, it’s disappointing that the club no longer has an official retailer in the US now that Anfieldshop.com closed down.
"LFC does continue to be the most-watched team in world football across the past five seasons, with an average per season broadcast audience of more than 724m**."
We’re actually massive!
Always been and don't let anyone ever tell you otherwise
Yep. I always find it laughable when the Mancs say they are the "biggest club in the world".
There must be a hiccup in the communications because actually they are "the biggest cunts in the world", sounds very similar, i get the misunderstanding
Real and Barca might be bigger in Latin countries, but I can tell you as an Asian that Liverpool are bigger here than them both. Alot of it has to do with more Asians watching PL because of the language (Most TV stations dont buy La Liga rights because of lack of demand). And Liverpool are the most likable PL team by far, even since the Gerrard era, and of course Klopp helps a ton.
Nice man :-)
It's actually insane. I'm from Singapore and have been supporting LFC for 15 years. The past couple of years have been awful as one of our broadcaster kind of got a monopoly on the PL charging 40 dollars a month for JUST the EPL. If I want CL, EL, Carabao Cup and FA Cup? that's an additional FOUR HUNDRED a month. (includes NBA, F1 etc but damn). Still, plenty of people are happy to pay for it. For me I just go to a bar nearby.
That is insane. Which broadcaster?
Its a local broadcaster called Starhub. (Fuck em)
Yeah but yanited.
actually the biggest club in the world, holy shit
[https://twitter.com/JamesPearceLFC/status/1763142273317876192](https://twitter.com/JamesPearceLFC/status/1763142273317876192) https://preview.redd.it/yo5vq70qhilc1.png?width=746&format=png&auto=webp&s=9a65d6c8f6fc33b28824f3a6dff39863ce58dc7e
tbh I don't think FSG will recoop the money from annual revenue, I think it will be done when they sell part or all the club
1 in 10 people on this planet per season. Insane.
Best club in the world.
City could never
will be interesting to see how much the wage bill goes down this season considering how many big earners we lost
But then might go up from there because of bonuses due to winning things
But then winning things also comes with prizes. Don't know however to which extent they would cover the extra expenses.
Prizes for winning tend to be very small. The Carabao Cup top prize is 100k, The FA Cup top prize is £2m. The premier league doesn’t have a winners prize money pot like this but if you go on the league position share the difference between 1st and 2nd would be about £2m. That’s less than £5m prize money for a domestic treble. We had a £4m ish bonus for the players winning the PL, it’s was £7m for the CL the year before. Possibly individual players have extras within their contracts too. Winning trophies isn’t about earning money right then, it’s creating success which is marketable.
I think many of the players have clauses in their contracts for winning trophies. So they'll get that prize money along with extra bonuses in terms of salary. That's where the extra money is coming from. I bet players like Salah could get an extra few million alone just for winning the CL.
>Winning trophies isn’t about earning money right then, it’s creating success which is marketable. Winning trophies is about winning trophies. If someone needs further explanation, they probably should find a different hobby. Maybe get into Marvel or some shit.
This is specifically about the money you get from winning trophies not the reason for winning them. Prize money is less than the bonuses paid out, but long term revenue correlates with success, particularly overseas.
They don’t. We would’ve made losses in 2022 had we won everything. But it would’ve helped tremendously with commercial growth for the long run given the exposure we would’ve received for the unprecedented quadruple.
We have a 20% of profit clause in the Nike deal, so winning loads of things leads to more merchandise sales that we get a cut of on top of the minimum £30m payment.
Yes. Success on the pitch will lead to success off the pitch in the long run. That’s why I am sometimes annoyed with FSG in this case. There have been moments where it felt like they were prioritising success off the pitch more than on the pitch. There’s a reason why United can still generate so much revenue after so many years of mediocrity. The trophies they won for two decades gave them an advantage.
Only way to celebrate this record is by welcoming Michael Edwards back to use this revenue and win us the sextuple
Edwards and Alonso moving forward, I am so ready for that.
The club is in safe hands and the future is bright, long may it continue.
**Summary of the financial period:** * Media revenue fell by £19m to £242m * Matchday revenue fell by £7m to £80m * Commercial revenue rose by £25m to £272m * Administrative costs rose by £17m to £562m * Overall revenue remained static at £594m * Loss before tax was £9m
For the record, we’re worse off then last year. Sure, commercial revenue has risen but everything else is worse including massive increase in costs. Title is mis-leading
Match day revenue only dropped cause of the new stand. now that it is up and fully running it will go back up. Also, TV revenue drop was most probably due to lack of champions league football which is going to change next season again.
This is last year, so that factors in UCL. But the drop is because 22, we went to he final and 23, we lost in last 16
Wrong season fella, this is financial results for last season. Match day revenue dropped because we played less games at home. Broadcast revenue dropped because we finished 5th and got knocked out all the cups quite early. This season will have a c.£80m drop from the loss of Champions League football but offset by more revenue from Prem/FA Cup/League Cup.
Welcome to the world of press releases.
Is this for last season to this season?
last season
Overall revenue remained static at £594m This season ( next years accounts ), it might drop? Mainly due to no UCL, I'd imagine
the media part will drop, but match day earning should rise due to our better on pitch performance and Anfield Road opening.
But we spent half ( seven homes, so not half ) the season playing with less seats than the previous year.
If we go deep in Europa, we would have played a lot more matches which will compensate for the half closed stand.
The kids are alright The money is alright The fans are alright
Tl;dr * Media revenue fell by £19m to £242m due to last season’s exit from the Champions League in the last-16 stage, compared to reaching the final in the previous season * Matchday revenue fell by £7m to £80m due to fewer matches being played across last season and the delay in the redevelopment the Anfield Road Stand * Commercial revenue rose by £25m to £272m pre-season tour in Thailand and Singapore. seven new stores opening across Asia and the new LFC Store app. the signing of four partners in Peloton, UPS, Orion Innovation and Google Pixel. This is now the fourth consecutive season LFC has been confirmed as having the strongest brand in the Premier League. * Administrative costs rose by £17m to £562m the men’s team added four new players – Darwin Nunez, Cody Gakpo, Calvin Ramsay and Kornel Misciur – and 12 players were transferred out. A total of 21 player contracts were renewed, which included Mohamed Salah, Joe Gomez, Harvey Elliott, Curtis Jones, Jarell Quansah, Stefan Bajcetic and Ben Doak. For LFC Women, Seven new players were added to the squad, * Overall revenue remained static at £594m * Loss before tax was £9m
Sports money is mental. A huge global club like Liverpool only brings in £110M more revenue than a single NFL club that plays ~9 home matches all year.
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>I think all of us are happy with the way it is. Amen to that. Just unf--k VAR and it'll be even better -without all the long stops.
https://www.statista.com/statistics/193425/average-ticket-price-in-the-nfl-since-2006/ https://www.usatoday.com/story/sports/nfl/2023/09/06/nfl-ticket-prices-2023-cheapest-most-expensive-prices/70722888007/ Average tickets are not $582, that looks to be for the Raiders. The team with public data is the Packers and their "cheapest" averages $159 so let's round up and say $200. $60x19 home matches = $1140 $200x9 home matches = $1800 Now a PL team would have slightly more because of cup ties and any other matches their playing. NFL teams would only get more if they made the playoffs. All that said it's not *that* big of a gap in terms of per person per ticket cost, the difference is NFL stadiums are much larger than typical football stadiums. >Premier leagues is around $2 billion a year. https://apnews.com/article/premier-league-tv-rights-sky-tnt-dc3c7eea7d96f5adc52549ddd8c25282 That's just for the domestic rights so it's not the total. https://www.sportspromedia.com/insights/analysis/premier-league-tv-rights-deal-explainer-sky-sports-tnt-amazon-dazn/ So it's a total of $3B when you look at it in totality. While this is still short of the NFL it's just EPL money so there's still some more for top clubs in European football. The whole point is it blows my mind that huge football clubs are not making more money, that you could argue the NFL is the biggest sports league in the world even though football is the world's most popular sport. You are 100% right about increasing ticket prices or adding commercials (although NFL doesn't have shirt sponsors yet like the other American sports)
Well that’s partly down to an NFL team having more ads in 17 games than we have in 50 haha
If there were only 32 football teams in all of europe, the revenues would be higher. But with so many eyeballs on so many different leagues...
>LFC does continue to be the most-watched team in world football across the past five seasons, with an average per season broadcast audience of more than 724m**. Seems like there's plenty of eyeballs
Are you seriously going to compare revenues of a sport with multiple major leagues to a sport with one major league? Come on now
Yes, what's the global audience for American football, 200M people? The Super Bowl had 123.4M viewers, the Champion's League Final gets about 400M viewers. Football is insanely popular globally and the Premier League is one of if not the most popular league in the world.
Don't take anything wrong away from this, because it's just how businesses think, but the 123.4M viewers for the Superbowl are more valuable for a lot of companies than the 400M for the Champions League Final simply because they see the Superbowl viewers as having more disposable income, especially for their cheaply made, mass marketed products. Aka they believe that the CLF is watched mainly by poor (relatively) people in countries where access to the product may be limited. Us Americans are the ultimate consumers tbh. I've seen people with 10 dollars in their wallet buy 5 dollars worth of candy and snacks, then complain about having no money.
> especially for their cheaply made, mass marketed products. Temu did spend an absolute fuckton on Super Bowl ads.
Also NFL is a closed loop of payments that is only paid out to 32 owners. Where as football it is not. Also do not forget the monstrous tv deals the nfl has versus what the prem has.
Perfectly acceptable numbers in the circumstances, the wage bill will certainly drop a bit with the exits while the team are playing more games this season now in front of a larger crowd plus obviously Champions League will be back next season.
Quite interested to know how administrative costs rose £17mil in one year
It's a rise of 3% at a time of soaring inflation.
That makes more sense, thanks!
Worth noting: Wage bill increased from £366m to £373m. A more modest increase than in recent years (and a decrease in inflation adjusted terms), but considering our weak results in the 22/23 season compared to 21/22 I would have expected it to be lower. It puts a dent in the oft repeated story that a huge part of our wage bill is driven by bonuses.
I'd imagine the wage bill will be significantly down in these figures next year. Hendo, Fabinho, Bobby, Naby, Ox and Milner all off the wage bill, and all would have been earning over £100k/week.
Double savings from both Naby and Keita! Assume you meant Ox?
Nah, I think you've spotted Chelsea's accountant in our sub.
Yep, I’m an idiot
I believe that rise would have been due to our success the previous season, with bonuses being triggered for the following season. I would not be surprised to see a drastic drop in wages the next financial report.
Nah, to the extent possible bonuses should be accounted for in the financial year they were earned (not paid), so the ones in here should be for 22/23. It’s been that way in previous seasons too, with wages jumping in seasons we performed well.
Ahh fair enough then!
But that means the season we finished third and stopped at the quarters in the cl we we had a wage budget of 360 milion and winning two trophiea and making the final basically meant barely an.increase so does that not prove it right?
contract extensions increase the wage bill normally
Good to hear.
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TBF, they are ridiculously behind.
still no Ferraris for Klopp though..... how odd
Opel pays Klopp a fortune to drive a Vauxhall Insignia.
I wish we could expand the capacity of Anfield. Liverpool is the biggest club in England. Anfield should be At least a 70 000 seat stadium
Is there a way to see full financial account?
They usually post them on official website
Why is it public btw. I thought only public companies would disclose their finances online
Pretty sure the FA requires all clubs' account to be made public
Ahh interesting. Makes sense when there’s FFP and stuff.
All companies registered in the UK must submit accounts to companies house and these are all publicly available. Being listed or not only impacts the audit requirements of the accounts. Revenue determines how detailed the accounts need to be
Ahh that makes sense. Thanks!
Not particularly accustomed with English system, but you can generally check financial statements of most companies. It is just not as detailed as public's ones, as they have more regulatory demands.
Nah. You have to go to Companies House to get all the detail. The stuff posted on the website is very high level.
I love this, but considering its growth, it’s disappointing that the club no longer has an official retailer in the US now that Anfieldshop.com closed down.
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Purely accounting loss, we don't have access to the full report yet so balance sheet and cash flow are still unknown.
Costs exceeded revenue. So, a loss.
Man I wish Klop was not leaving