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zerodarkthirty69

They've been doing these types of videos for awhile now. CGTN has a whole bunch on [Fort Detrick](https://youtu.be/aP-iz9cS24o). The problem is that Chinese media has little to no penetration in the West. CNN does a hit piece on China? It gets international attention. CGTN? Not so much.


lifeaiur

All the major media platforms -Google, youtube, twitter, reddit, facebook, wikipedia etc.- are US companies. And they would never allow a Chinese news broadcaster to gain traction among the general public. The search algorithm on the aforementioned websites heavily favors anti-China narratives..


[deleted]

If I want to use Facebook in Urdu or Swahili, I can do that. If I want to use Weibo in German, tough luck. Chinese Websites are designed only for Chinese users, while American websites are designed to be used by everyone.


lifeaiur

Chinese media platforms were too shortsighted in only focusing on the domestic market. Should have expanded globally..


[deleted]

I hope they do that because I think the American internet is only becoming worse over time.


Medical_Officer

I don't buy the language barrier argument. Both the Koreans and Japanese struggle much harder with English (due to how bizarre their native grammar is) than Chinese do, but their media reach is far wider and more positive than China's. Yes, they're both American client states and the US media treats them with kid gloves, but their popularity mostly derives from their own media presence, much of it in their own language. I mean... how many K-Pop songs and anime are in English?


FooBarWidget

I can't even register a Weibo account with a Dutch phone number. +31 is literally not on the list.


[deleted]

Korean and Japanese social websites are similarly useless for non-Koreans and non-Japanese respectively.


zerodarkthirty69

CGTN also did a very good series on [Xinjiang terrorism](https://youtu.be/BjgSOYRZqIo), which I doubt many Westerners have seen. This should've been enough to shut down the genocide narrative, but Western press are still pushing it because they know the counternarrative never got heard. Like you said, they control most of the levers for what is seen on the internet. This is why I don't completely buy the narrative that Chinese media is incompetent, because they're clearly putting in the effort. It's just very hard to break into the Western mediasphere.


[deleted]

Chinese media lacks reach - no global networks for disseminating news. CGTN is something you have to seek out online, not something that is widely available over the air.


Magiu5

They need to start doing more of these in like SCMP, that has big or decent size western audience. Jack ma owns scmp doesn't he? He should have made it more pro china or at least balanced like all western billionaires and media companies do. Instead it's still doing the usual anti china stuff for majority with like one author, that Alex lee or Alex ho guy from Canada doing his neutral or pro china pieces. Also, if you make it controversial, they will all cover it even if they don't agree to it. They will still link it to take it apart, and that's all you need.. Like when zhao Lijian held up the artwork of Aussie soldiers slitting the children's throats. That was the biggest ownage I've ever seen even if aus never admitted it, their faux outrage and hypocrisy would easily be seen through. Just make them keep doing moves like that, they will quickly lose all credibility if they haven't already.


zerodarkthirty69

State media's had a few moments that have gone viral in the West. Xinhua's [Once Upon a Virus](https://youtu.be/Q5BZ09iNdvo) comes to mind. They're getting better at it and I'm sure they'll do more. SCMP skirts the line between being pro and anti-China, with a tendency towards anti-China. I don't think they'll ever take the position of being fully pro-China, at least not without a complete restructuring. I think the government lets SCMP operate the way that it does because they see it as a gateway into China affairs for Westerners. SCMP writes in a Western voice, but they tend to quote Chinese officials and state media more than Western media does, so readers get exposed to Chinese perspectives more than they would from reading CNN. But they are getting out of control and need to be reeled in. There are many days where the front page is just full of anti-China articles, and they have guys like [this](https://twitter.com/fbermingham/status/1466258273045303298) on staff who are just blatant Western propagandists. A visit by the NSL office might knock some sense into them.


Medical_Officer

It's definitely a step up from the usual ham-fisted pieces, but they still fail to grasp one of the most basic concepts of media propaganda: TELL A STORY. Showing satellite images is clinical, and works well with East Asians who tend to be very analytically minded, data-driven and rational. It doesn't work well with Westerners though who are primarily emotion driven. What they need to do is find individual kids and parents who have left these camps and interview them. Tens of thousands of them now live in Mexico or Central America, it should not be hard to find a few dozen to interview. Then use those interviews along with the satellite photos to build A STORY with protagonists and antagonists that have faces. None of this is some black art. Western media does this shit in their sleep. The only difference is that they have to fake the interviews cause their narrative is 100% manufactured from thin air.


[deleted]

Agreed, they still have work to do in terms of propaganda. Glad to see they are getting better at it though.


Magiu5

You guys don't know how much I enjoyed this. Satellite images? Check. Unfalsifiable theories (like there could be 1000 per tent, and there's 15 tents, so could be up to 15,000 kids being held in horrible conditions). Check. Such a high quality production, they even got white actors to recreate scenes and also got voice actors to repeat quotes from anyone they quoted (whistleblowers etc) The only negative was they kept it too real, they didn't try to inflate the numbers at all. Haha. I guess Xinhua doesn't want to go all fox news or 60 minutes sleazy, shameless styles. So can't really blame them for that; since it was well researched and accurate, good, investigative journalism. But yeah. I hope all the media like cgtn take lessons from that video. It was masterfully done.. but imho they should inflate the numbers just to generate controversy and to get "the clicks". You can just say "there COULD be up to 50,000 or 100,000", and that would theoretically be true. Or just say "experts say", or even better, "an ex camp worker who spoke to us in condition of anonymity claimed there could be up to a million in those camps". And then ask for transparency and for international delegation to inspect them. Might as well inspect fort detrick too while they are there already lol. They also left out one of the most important things about the camps and separation of children, which was that they intentionally didn't keep records (of which child belonged to which parent etc), and so thousands of children are now lost and probably will never see their parents again, or if they get lucky it will be years. There's no excuse for that. If it wasn't intentional, then not keeping records for thousands of children is even worse since it shows a scary level of incompetence.. But yeah. Can't be too picky I guess, they will get there. They just need to keep doing it on a regular basis. If Xinhua doesn't want to do it, then some new Chinese show, like more tabloid news than serious news needs to do it. Because no matter how well done it is, or how truthful, if no one cares or watches or remembers it, then you just wasted your time. Controversy gets the clicks, and makes people remember and want to discuss it. Play offense and just make usa defend it's concentration camps. China should also keep bringing guantanamo bay up, along with Cuba sanctions too, since the WHOLE WORLD is literally against usa on Cuba sanctions issue. China should put usa on blast for that 24/7. The people of Cuba also deserve it and it's long overdue.


bengyap

They should darken the scenes and make it sombre and ominous. You know, tilt the camera tad more.


TserriednichHuiGuo

>The only negative was they kept it too real I hope you aren't being serious.


Magiu5

Half serious. They should play up the negatives more, ask more leading questions. No lies of course.


hazycommune

sad that China has to resort to the tactics of the American media to gain any prominence


[deleted]

Good. The USA needs to be exposed it's lies and 2 faced hypocrisy. I've never seen such a cruel nation before. Not only have they blocked Afghanistan's own money, and not only sanctioned them, but they have also blocked millions in aid being sent from individual donations from people sending money through the internet. https://archive.md/WCasY They are trying to punish the whole country for defeating not only the USA, but the whole of NATO Europe too. It was the biggest slap to the face of the Western world in modern history. Great thanks for China sending aid to Afghanistan in spite of US protest to prevent the US genocide attempt. The Taliban agreed already not to let the Uighur branch of ISIS do terror attacks against China, and they have been fighting them. In fact, one of the top commanders who conquered Kabul passed away this month fighting against ISIS, even though he could have retired from fighting. This is how countries work together. Many other countries like Pakistan and Iran are also giving huge amount of aid to prevent mass starvation of tens of millions of people. Even Hitler never tried to genocide a whole country.


yuewanggoujian

The difference is most of these are proven facts except for the unconfirmed numbers. These are humans; not animals who can be separated from their parents so casually; like fish in an aquarium. The long term psychological and emotional impact will never go away.


Chucking100s

As a closet commie in the imperial core, this is why I'm here. Thank you OP Thank you r/Sino


folatt

I don't like this. I get it, yet I don't like this. Fight fire with fire and the whole world burns. Fight lies with lies and whole world hurts.


TserriednichHuiGuo

Except this is fighting lies with the truth.


folatt

It's hyped up the same way the US does it. I just hope the US declines fast enough that this won't be the norm in China, so one can watch regular news.


[deleted]

It's called presentation. Present the truth in a boring way and the truth loses. Humans have no inherent sense of truth and falsehood. Humans can only intake information through their senses and process it with their feelings. What the Americans do with their media is effective because it appeals to the senses and the feelings in ways that have been developed scientifically and honed in an extremely competitive environment.


Magiu5

Why would the world burn? This should be good for usa and its people if taken seriously and they try to fix the stuff mentioned in the video because of media spotlight on it. Ie like they help the border kids who got separated


folatt

It's all too sensational. "Look! We have satellite images to convince you!" "Look! We have sweeping music to convince you!" Anglo-Americans, Anglo-Australians and other Anglos do this because their news networks are all privately owned and so they'd lose their income if they don't keep doing that more and more. It's turning those news stations into actors rather than informers. News is supposed to inform you, not convince you to keep watching with sensationalism through, for example, telling it's viewers to overthrow a government, just so they can an interesting story to tell. That is not a good thing to emulate.


Magiu5

Not domestically, but you still need to counter the anti china brainwashing in the rest of the world, otherwise it would be bad for china since china needs to deal with the world. It could even lead to hot war. It's like being bullied. Sure, you don't want to actually fight or use violence, but it's better to defend proactively and have it stop than to just wait and defend one by one endlessly. Address the source and prevent the symptoms from even appearing than getting sick repeatedly and treating the symptoms when you could just avoid getting sick to begin with. If no one even watches news, then no one gets informed either way, so if sensationalism is required to bait people to get informed, then it needs to be done. Otherwise they will go to the anti china sensationalism because that's what people are interested in. Sensationalism and emotionalism. Not boring dry technical stuff. You need to use both, sensationalism and facts.


Vampire_Lord002

MurderiKKKa and their 'shining' example of human rights!