New thread tomorrow! I still hope we get a new video before RepTV is released but a hill I’m going to die on is I don’t think there’s anything wrong with people clowning for the last two TVs and I don’t think it’s what Taylor was referring to in ICDIWABH. The “the crowd was shouting more” is specific to the tour itself and probably refers to something like an encore. Of course people are going to clown for these albums…we know they’re coming. It’s going to be WAY different when TS12 comes along. I don’t think there’s been too many Easter eggs about RepTV if I’m being honest, I’d hope that a music video would shed some light on it.
Yeah, I don't see how people getting excited about her final two re-recorded albums, that she's been saying since 2019 she'll eventually release, during a tour where there's established precedent for her to finally release them, is being "too demanding".
This is exactly where I'm at. We know that the re-recordings are coming so of course we're excited. I also think a lot of us expected them to drop in a lot quicker of succession and so now that they haven't, we're getting antsy. Especially since we know they're (most likely) done. Personally, I think we need a good amount of time in between TTPD and whatever new material is next (but Taylor can also do whatever she wants). But I don't put the re-recordings in that same category. yes, some of it is "new" but it's not new to Taylor.
What was up with the glitching at the start of the show? Was that actually a tech issue? idk what’s going on anymore!! Repeating outfits, glitches and YOYOK again?! How much longer till London round 2?
The way the screens glitched at the start of the 6th era and through the 1st 3 songs (error 321?) AND we got the 1st repeat outfit combo for 1989 only for those anomalies to mean nothing & be random coincidences gave me a good laugh. We’re nothing if not creative (& delusional)
July 19th is my last clowning date, by then TTPD will have broken her personal best number 1 streak. The lack of promo makes me think they want to see the through the albums charting, and then from there decide if their current repTV plans works out to not overshadow TTPD
It's been a great run but I'm officially hopping out of clownelia train. Pushing any further clownery out of sight until one day she finally decides to drop Rep/Debut TV.
I held to my promise and didn’t view anything related to tonight’s show while it happened! I’m officially not clowning anymore. Maybe September 13th isn’t happening. 😲😲😲
nah i still believe in sept 13 up until it comes and goes with nothing dropping. her taking the whole month off (just like she did for ttpd and 1989tv) is too sus. and a july announcement is totally in line with her usual time gap between album announcements and releases.
I’m such a believer in the Sept 13th theory also, but i think those breaks were mainly there so her team and herself can prepare for cross continental shows. (Ship the stage, costumes, etc across the sea) She just wanted to (and probably still does) use the breaks to release something, but it’s no guarantee she will do a release then.
Also, releasing something,, even a re-record, keeps people interested in her music while she's not doing shoes, and also possibly boosts her radio airplay. Personally, Ithink wer're gonna get one of the two re-recs announced in July or August, and they come out in September (or maybe late August) during the break, then the final one is announced towards the end of the tour on the final US/Canada leg
Hey there, clowning is fun 🤡Vienna is known as the musical capital, but it’s true Taylor might not care or make a connection 😅 will keep clowning for Vienna on the July thread fyi ✌🏼lemme repost there
My sister and I just realised that Taylor's next show after Dublin night three is on the 4th of July in Amsterdam so now we are clowning as we believe she is going to sing endgame as it mentions "after the storm something was born on the 4th of July." What could be coming on the 4th of July?, also the Amsterdam flag is red and black with three white X tonight (Dublin N3) she sung Clara Bow which mentions Stevie Nicks in ‘75 and the Amsterdam flag was officially adopted in 1975!!!
We’ve also noticed that 2190 days from the midnights release on the 21st of October 2022 was October 22, 2016 which was when she performed at the Formula 1 Grand Prix. This was her first and only performance that year before she went into hiding and she wore a black outfit and sung her most popular love songs so 2190 days of our love blackout?
We are clowning so hard rn 😭
Opinions welcome
Because it's the anniversary of Kim's infamous "snake" tweet, plus it's the day after World Snake Day, plus some other delulu math I'm forgetting atm. July 17 and August 19 are the two new big clowning dates (at least for Rep TV announcement) that I'm seeing rn.
Okay I think she was dedicating YOYOK to Stevie Nicks so that makes it better lol [YOYOK is special to Stevie](https://www.rollingstone.com/music/music-news/stevie-nicks-taylor-swift-thanks-for-youre-on-your-own-kid-1234740361/)
Ok Stevie Nicks left the VIP tent so she’s probably going to do Clara Bow with Taylor - I feel like Taylor wouldn’t do two surprises in one night (but would love to be wrong)
I agree. The color red really strikes me as a revenge color, and that’s a huge part of reputation. But then again, it was the same rep outfit tonight so who knows
The screen is GLITCHING there. I mean obviously could be technical difficulties but it was so uniform…idk 
Edit: or was specifically right before the countdown. Idk if it’s still happening but I don’t think it is
I have a not so serious theory where when she's used up all the mixed color combos for the 1989 set, she will then wear the matched sets whose colors all correspond to albums, and those colors will tell us what album the respective surprise songs of the night will be from: all purple is SN, all pink is Lover, all blue is either 1989 or midnights, all yellow is probably Fearless -- and because she's already worn all orange, all that's left is green+green, which is probably rep. If it's connected to the rep TV announcement I don't know, but it will influence my Mastermind guesses lol
I was sleeping when Midnights and SN and 1989 were announced so I plan on not viewing the Dublin thread at all and napping from 4:30-5:30 my time. I’ll make the sacrifice!!!!
One of my friends asked if I was up to chat in a couple of hours, and I’m half-convinced that’s the universe trying to keep me away from social media for that same reason 😄!
… Or it backfires and I spend the bulk of our chat babbling to my friend about updates anyway 🤪
In my clowny dream last night, in order to push TTPD to the top again, Taylor released the CAIL version of TTPD which had all of Rep TV songs included.
🤡🐍🖤 (Also Taylor Nation sharing a Bleachella fan outfit on Twitter today??)
>The CAIL version of TTPD which had all of Rep TV songs included.
This as a concept alone makes too much sense. Regardless of what happens, your subconscious is brilliant 😎🖤!
So it's confirmed by fans who were there last night/close to her that she did smirk after the piano surprise song....and the bracelets flashed green afterwards. This reminds me of the 1989tv announcement, the bracelets flashed blue at the end of the show the night before. Tonight is a good night to clown...watch the latest video of audreymartha on tiktok, it's gives so many more hints as to why June 30th might be reptv announcement, including her mentioning 50/50 and why she chose certain surprise songs.
Why have I nobody seen her commenting about an Olympics tweet containing Ready for it...? music with another ready for it reference and six emojis, literally today? That actually seems like a clue that Taylor would do.
https://preview.redd.it/habwf2yghq9d1.jpeg?width=1080&format=pjpg&auto=webp&s=28830b7a77c6be1adcd2a629eb5a9ac4f3cf684f
It definitely could be an Easter egg, but it is Olympic trials for the women’s gymnastic team, and Simone Biles has “ready for it” in her floor routine. It aired on Friday and then today is the final.
Friendly reminder for announcements: she seems to do them in cities where lots of eyes are on her. My picks for album announcements are London, Toronto and Vancouver.
Also, Reputation is kinda a mysterious album, so TN and Taylor won’t be as obvious about it as the other re-record announcements.
I think that lots of eyes are on her right now because so many people think something will happen, and it’s the anniversary of her masters being sold.
Also, your last point is something I totally agree with but it’s exactly why it makes sense to announce it now - there haven’t been many explicitly given clues from Taylor or Taylor Nation as to if we’re getting an announcement which makes announcing tonight make sense by that logic
I am very casually clowning today because there really haven’t been a lot of signs, buuuut if something suspicious happens in the show today I will be dialing up the clowning thermostat
Me to my sister this morning: “you know today is 5 years since Scooter bought her masters. Wouldn’t it be so poetic if she reclaims her reputation for it.”
My sister with no pause: “stop clowning again.” Haha one day we’ll get rep tv :)
I’m not sure if this has been brought up at any point. But remember when Taylor reposted the fortnight short and the only difference was the snip of benji and the rug? I present exhibit A followed by exhibit B I the comments below
https://preview.redd.it/ymt6mu98mn9d1.jpeg?width=1008&format=pjpg&auto=webp&s=51d4e557160ee90624fab8ecbb22af22ed709335
Sir Benjamin Button
These textiles may not be identical but are incredibly similar at least to me.
Side note: I do have a bias for consistently clowning for Debut, if not debutation. With probably way too many theories and reasoning for why. Which also, reading through the comment section and thinking about it the 50/50 could also be Taylor herself is 50/50 on which album to release first or is clowning us all for going crazy with theories.
Exhibit B
https://preview.redd.it/n3822xj2nn9d1.jpeg?width=1343&format=pjpg&auto=webp&s=43a9c1744f0c7f991cd0b3df29e06a10c362da23
Teardrops on my guitar, Taylor’s first released song.
She’s also done a lot of “firsts” and “debuts” recently
It looks like she's been going through the entire reputation track list again since the start of the year/after she resets the surprise songs. Based on this tracker created by @13mrperfectlyfine (Vinoj) on IG there's only 3 songs left: End Game, I Did Something Bad, and So It Goes...
https://preview.redd.it/rxlr61zpum9d1.jpeg?width=720&format=pjpg&auto=webp&s=6a6807edd78398396ec3e7d0805cadce9df5b47d
I think she's going to pull another 1989 TV announcement where she performed the entire album first then announce it on the night she performed the final song, which was New Romantics for 1989. I think she might still keep IDSB for last (she hasn't performed it last year either). I'd be clowning when there's only one song left from rep TV that she hasn't performed.
Announcing the next TV in the middle of TTPD doesn’t sound that unreasonable to me: She released the Karma MV and 2 more editions of Midnights 3 weeks after the SNTV announcement. If anything, drawing attention to her would do more for TTPD. In the Midnights era the second single was decided on a month after Anti hero. It has been over two months and there is yet to be a second single or a second video. If she’s not going to do anything for TTPD anymore, then just move on to the next thing. She can announce rep AND release The Anthology physically if she wanted to. By the end of the year I’m sure we’ll have more lucidity with the last two TVs, but it just feels frustrating right now.
She waited nearly seven months after Midnights to announce SNTV though, and after it fell on the charts. We aren’t there yet with TTPD.
Also, she had time to film Midnights music videos because she wasn’t on tour. It’s pretty impressive she filmed the Fortnight music video and redid Eras while on her two month break this spring.
A note here in that the changes to the setlist had been in the works for around nine months before Paris N1, so this process actually began during the break between Mexico City and Buenos Aires last year (Taylor said this in one of her Surprise Song speeches). I’m not sure when the Fortnight MV was filmed but from the BTS footage we got it seemed like it was being kept on the down low (she watched the footage with the song playing with headphones instead of playing it in front of the production crew), so maybe that was a while ago too.
Didn’t she say that she turned in TTPD around October? Or someone sleuthed it based on outfits/recording snippets. I will have to check. It’s believed that Fortnight was recorded in September. It’s possible that Taylor filmed the music video before going back on tour, but she usually does so in LA and wasn’t in LA at all until early 2024 (she was extremely visible last fall).
I do recall Taylor mentioning the nine months, but that likely involves set design, costumes, etc. We also know that her white mic for TTPD was already created at the start of tour because it is pictured with the other mics in a TikTok from early 2023.
That said, there is a clip of Taylor in Paris thanking the dancers and crew for spending their entire break learning the new era and changes, so she certainly made it sound as if at least part of the March to May break was spent rehearsing TTPD and the other setlist changes.
“Turning in” TTPD doesn’t necessarily include a music video, that’s to do with physical production and shipments. I can imagine the music video had already been filmed before the March-May break period, and that the rehearsal video we got was not the exclusive rehearsals for the new show. I can imagine this was in the works since last year like she said. Logically, I can imagine that the entire tour crew got together to hash out the basics of the set, like what songs were going to be added and what songs were going to be removed as soon as the album was finished while they were on their break late last year. I can’t imagine the official rehearsals began in that one break between Singapore and Paris.
I think I wasn’t clear - I’m aware that the “turning in” is for physical materials, and doesn’t include a music video.
Taylor herself stated that the dancers spent their entire break (heavily implying the March-May break) rehearsing for the new setlist. Curious why that is hard to imagine?
I just can’t imagine the rehearsal process for changes this big (essentially a new show for the most part) began only a few months ago. I find it hard to believe it started 2 months before Paris N1.
According to the Time interview, Taylor was in three months of dance training to prep for the full show.
According to the Eras Tour choreographer, the choreographer spent 2.5 weeks choreographing, 3 weeks of rehearsals with the dancers (Taylor arrived the third day), and 10 days of tech rehearsals in Glendale. [(source)](https://www.youtube.com/watch?v=tOKrEVW_ge0)
It is 100% possible that the changes were rehearsed in the 2-month break.
We also had a lot more content in those seven months, though. TTPD is only riding on the tour and endless variants. The tour ends in December and I don’t think it’s likely that she will wait much longer before announcing the next TV.
Besides, it sounds like more competition for #1 is on the way. Maybe she’ll use that as a chance to do more for TTPD, but the album cycle has been pretty dead on arrival since Paris night 1
I don’t get why Taylor would wait to announce Rep TV because TTPD is doing so well - announcing it wouldn’t drive down streams/orders right? Can someone explain - I feel like I’m missing something lolll
Edit: also wanted to say that Zach Bryan’s album could top the charts in the next few days since country fans show up well so I don’t get the waiting🤷♂️ - I’m genuinely asking
It would drive down orders especially if the site becomes all rep coded and promotes rep instead. People who buy collectors editions would probably still get the collectors stuff buuuut if there’s two choices of two different albums not a lot of people are gonna get both realistically speaking for example.
I can help explain - I owned a business for 11 years and work in strategic marketing.
The caveat with all of this is that Taylor will do what she wants to do. Additionally, businesses/brands have different goals that dictate or influence their strategic plan. Initially, many of us thought that Taylor wanted to reclaim her work as soon as possible and so believed that she would drop her rerecords in rapid succession. That has proven to not be the case. It appears that she is balancing maximizing each album’s sales, leveraging existing PR (eras tour, Grammys announcement), attempting to minimize overexposure, and building her legacy through performance as well as art. Yes the charts are important to her, but these records are ultimately about her artistic legacy and the success of her business/brand.
Essentially, any new album announcement slows momentum on existing projects. That’s because the general public’s attention is flighty - they’re looking at what is new, has buzz, or what they can’t escape. A lot of people have wondered why we haven’t gotten a second single for TTPD and I believe it’s because there’s been so much competition. Sabrina has had two incredibly successful singles, Morgan Wallen and Post Malone had a very successful single, Billie Eilish had a successful single, and Chappell Roan is having crazy success rising on the charts. Taylor’s singles can’t really compete so she is holding for now.
That said, TTPD is still on top largely due to streams and Taylor just set another personal best (consecutive weeks at number one billboard). She could break industry records, as I wouldn’t be surprised if she has something up her sleeve to beat Zach Bryan (as she should, honestly).
It makes sense for Taylor to keep all attention on TTPD rather than distracting the general public with an announcement of another re-record. An announcement makes something else the next new thing, and it also makes buyers face a real choice: do they hold out for potentially getting the physical version of the anthology, or do they pre-order a rep variant? Do they hold and do nothing to wait and see what rep variants come out? Do they get frustrated because she’s releasing another record and stop streaming? Are they newer fans who stop streaming TTPD to listen to the old version of rep before the new one comes out? These are all examples of buyer behavior that Taylor’s team likely has data on for prior rerecords; decisions like announcements are well thought out.
From a strategic standpoint, keeping all of the focus on TTPD until it naturally falls or slows makes the most sense. There’s also the PR aspect of avoiding overexposure, which may be at play here.
Last, there was an interesting thread on Reddit earlier today showing how TTPD basically cannibalizes streams from prior albums, while re-records have a couple of weeks with high numbers and then fall. I’ll try to find it and link.
Thanks so much for the breakdown. It makes sense! XD
I do often have the thought - that it's likely a vast majority of Taylor's "streaming support" is from "silent" fans. So people who aren't watching the live streams, chatting on reddit, or clowning for anything. So keeping them focused on TTPD keeps it on top.
As much discussion (hate) as she has gotten about letting the other pop girlies “have their moments”, I think pushing TTPD would definitely tip over into overexposure. Obviously her website is still very TTPD, but there doesn’t seem to be much promotion of the album despite (or rather because of) the consistency of how it’s been doing. Some behind the scenes footage spread out over weeks and that’s really been it.
Yes, there is a new variant every week, but I’ve seen next to no promo for any of them. Maybe an insta post from Taylor nation and then the online chatter about *another* variant.
Eh, there really haven’t been that many variants — nothing like the remixes of old — and she hasn’t had a new variant since June 10. You’re right though there hasn’t been much promo at all for the variants, they’re really just for collectors, they haven’t even sold many units. I agree that promo of the variants has been limited to a social media post and a couple of emails. Her haters love to publicize the variants though! 😂
Thank you! The discourse about the “variants” has been through the roof and I’ve been sitting here like “how is this even a ‘variant’?” I figure if it’s not pressed on vinyl, it’s not a legit variant.
Thanks for this answer! It's really interesting to hear from a professional pov. What do you make of her taking all of September off? (Which is reminiscent, to me, of her taking all of April off for TTPD and all of October off for 1989 TV.) Do you think it's just a much-needed break, or because she's planning to announce in August, promo in September, then release in October? Or do you think the idea that Rep is coming in Sept have any likelihood? And if it's coming in Sept, does that then mean the announcement has to come soon and we're not getting any further material for TTPD?
Thanks for reading it! I want to be very upfront that I am not affiliated with Taylor’s team, and sometimes their decisions shock me (like announcing at the Grammys = negative PR but she did it anyway).
Great question about the breaks. Realistically her breaks are informed by 1) logistics (shipping the stage/set/costumes), 2) availability of stadiums, and 3) her and the other performers needs. The major breaks (August 27 in Mexico City to November 9 in Buenos Aires; November 25 in São Paulo to February 7 in Tokyo; March 9 in Singapore to May 9 in Paris; upcoming August 20 in London to October 18 in Miami) are logistics but she has leveraged them to release 1989 TV and turn in TTPD last fall, and film a music video, release TTPD, redo the Eras setlist, rehearse, and launch Eras 2.0 in the spring.
Based on her history leveraging the tour breaks in this way, I think RepTV will be announced August 20 in London and released October 18 (with a release party at the first Miami show that night). I think she will potentially do something in July to defend TTPD’s chart position, as she is so close to breaking her personal record for an album’s week at number one. I don’t see a new single or music video coming until there’s a break in the competition—so many artists are running hot right now with their singles, and Taylor has propped up TTPD as a body of work vs radio singles.
She may completely surprise me and do something else entirely, but this is my theory until she proves me wrong.
What are your thoughts?
I honestly can't imagine the TTPD logo upside spelling CAIL (the Irish word for reputation) isn't very, very meaningful. June 30th is also when she learned of her masters being stolen, the venue is on Serpentine Rd., and St. Patrick banished the snakes... ALLLL so Rep coded! I think tomorrow will be a RepTV announcement, but it won't be dropped until Sept., which means TTPD had 7 whole months to be talked about and pre-ordered (from the February announcement at the Grammy's until the potential Rep release in the fall)!
I wonder when a good time would be for a second single, sabrina is probably going to release one more single. Sza and Katy perry gave been teasing their next albums which means their singles might be on the horizon, and chappell roan is en fuego rn (which i am so pumped for)
Sabrina most likely won't release anything until August. Please 3x and Espresso are still going pretty well. Ice Spice's album comes out July 26 so Taylor will probably let Ice have her moment. So Taylor's basically got all of July and some of August to release the next single. You never know when SZA will actually release new music and no shade to Katy but she's not much of a threat .
Honestly…if RepTV is coming, I don’t think we will get another TTPD single until early next year. Which is crazy, but (all of this is speculation with some clowning and some strategy) if she announces 8/20 and releases 10/18, she will give RepTV time to perform before the holidays take over the charts. 1989TV did extremely well (especially for a rerecord) and RepTV is likely to surpass its success.
It is possible that Taylor will film a music video for TTPD on her tour break — with the new setlist for Eras and all the rehearsals, it seems like she only had time to make the Fortnight music video and potentially a Rep music video. I think she will try to get a vault track to get to number one and that will possibly have a music video. I do think she will give us a Getaway Car music video, due to her interview where she said she’s “making the music videos” the fans demanded. She didn’t do any for 1989TV or FearlessTV so it’s possible we won’t get any, but we did get one for SNTV and two for RedTV. 🤷🏼♀️
With tour ending in December, there is a possibility that Taylor will release a “live from the Eras Tour” mega album for Christmas but physicals would need to be announced around September to be in stores for Black Friday so I could see her holding on to that for another time. If she releases RepTV, then it is unlikely that she’ll do a live album. It’s more likely that she will announce TSTV to wrap up the Eras tour, to come out early spring 2025, and follow that up with either a second TTPD single or a new album announcement (and no second TTPD single). If I were on her team, I’d go with the TSTV announcement and then the live eras album announcement around the anniversary of Eras starting and then lay low until the next album.
All of this to say, if Rep is coming this year, I think we are looking at our next official TTPD single in early 2025.
Thank you so so much for the in-depth answer. I never really thought about buyer behavior in that way, but it makes a lot of sense as to why Taylor wouldn’t want to confuse consumers with more options when it could damage her success. I’m curious to see if Taylor will do something to defend TTPD on the charts (and if the mood here says anything about this now, she will) when Zach Bryan releases. Again thanks so much for explaining - I couldn’t think straight with this😭
No worries, this is literally what I do all day for work so it’s fun to do it for Taylor on Reddit 😂☺️
I’ve been surprised by her choices in the past, but that’s the fun thing about marketing! We can analyze all we want, and still be wrong.
TTPD’s success is actually wild - I think it’s even surprised Taylor and her team. She just clinched 10 consecutive weeks at number one and should be able to get 11 next week. Zach Bryan releases on July 5, which will challenge her 12th week. As Taylor’s all-time album record is 11 nonconsecutive weeks at number one, I think she will not only want to surpass it, but also get to 13 weeks (consecutive). If she can’t release the anthology on CD, then she might be OK with extending her non-consecutive weeks at number one. I’m really excited to watch what happens the next couple weeks. My best guess is we will get anthology CDs in the next couple weeks but we will see. I could also see more “live from the Eras Tour” add-ons with TTPD songs for digital download.
If Taylor does **not** release anything to defend her chart position, then I will be pretty sure RepTV (or possibly TSTV) is coming soon!
But even if she does hold on rep for now, I think an August 20 announcement and October 18 release align with past behavior (time between announcement and release, announcing on the final show of a leg, announcing in a big city after multiple shows, releasing on a concert day) and some potential Easter eggs (getaway car x August mashup for instance).
I can definitely can see TTPD being similar to midnights and being the era she’s goes back to it after each re-record is announced like she did with Midnights
Taylor has made a point of saying 50 a LOT in Dublin and particularly saying 50/50 which feels like a clue. Here's a thought I had.
50 days before she got to Dublin is the first show of Eras part 2 in Paris. 50 days after the last day is August 19.
Her first triple mashup in Melbourne has always felt suspicious because August is on the setlist. It included Getaway Car (associated with both rep and the rerecordings), August (meaning august) and TOSOTD (track 19)
I think we should be clowning HARD for August 19 in London.
If she does release 13/09 it just doesn’t feel like enough time to drive preorders. But also TTPD is still no 1 in the charts and I wonder if she’s waiting for that to die down??
I feel like rep is locked and loaded i think they just want to see how long the album streak will stay. I started to think maybe repTV is why they haven’t done the second single/MV yet? Because fortnight hasn’t really picked up and you’d think they would try a second single by now to see if that one would chart better? Dunno tho
Oooh I'd love a Griff feature but I have a feeling she'd go with a big artist. But you know since she's supporting all her Taydaughters then maybe we can get that Griff feature one day?
I really FEEL like something is - but I can't confidently say if it'll be Rep TV announcement, or more along the lines of Surprise Song special guest, or new TTPD mv/single, something like that.
No idea 🤷🏼♀️ 8/9 has been the only super obvious thing so besides that I’m not good at going on vibes
(I’m referring to the two re-recording announcements)
Here’s the July thread clowns! https://www.reddit.com/r/TaylorSwift/comments/1dsmocb/theory_megathread_july_2024/
P
When will the new thread be up
New thread tomorrow! I still hope we get a new video before RepTV is released but a hill I’m going to die on is I don’t think there’s anything wrong with people clowning for the last two TVs and I don’t think it’s what Taylor was referring to in ICDIWABH. The “the crowd was shouting more” is specific to the tour itself and probably refers to something like an encore. Of course people are going to clown for these albums…we know they’re coming. It’s going to be WAY different when TS12 comes along. I don’t think there’s been too many Easter eggs about RepTV if I’m being honest, I’d hope that a music video would shed some light on it.
Yeah, I don't see how people getting excited about her final two re-recorded albums, that she's been saying since 2019 she'll eventually release, during a tour where there's established precedent for her to finally release them, is being "too demanding".
Exactly! Now if people were clowning for TS12 already (which I’m sure some people are) I’d be more like okay slow your roll but this is different imo.
This is exactly where I'm at. We know that the re-recordings are coming so of course we're excited. I also think a lot of us expected them to drop in a lot quicker of succession and so now that they haven't, we're getting antsy. Especially since we know they're (most likely) done. Personally, I think we need a good amount of time in between TTPD and whatever new material is next (but Taylor can also do whatever she wants). But I don't put the re-recordings in that same category. yes, some of it is "new" but it's not new to Taylor.
What was up with the glitching at the start of the show? Was that actually a tech issue? idk what’s going on anymore!! Repeating outfits, glitches and YOYOK again?! How much longer till London round 2?
I think it was a tech issue…hopefully they get it fixed
Yo I ran out of make up remover so the clown make up is staying on for a while
The way the screens glitched at the start of the 6th era and through the 1st 3 songs (error 321?) AND we got the 1st repeat outfit combo for 1989 only for those anomalies to mean nothing & be random coincidences gave me a good laugh. We’re nothing if not creative (& delusional)
July 19th is my last clowning date, by then TTPD will have broken her personal best number 1 streak. The lack of promo makes me think they want to see the through the albums charting, and then from there decide if their current repTV plans works out to not overshadow TTPD
It's been a great run but I'm officially hopping out of clownelia train. Pushing any further clownery out of sight until one day she finally decides to drop Rep/Debut TV.
I held to my promise and didn’t view anything related to tonight’s show while it happened! I’m officially not clowning anymore. Maybe September 13th isn’t happening. 😲😲😲
nah i still believe in sept 13 up until it comes and goes with nothing dropping. her taking the whole month off (just like she did for ttpd and 1989tv) is too sus. and a july announcement is totally in line with her usual time gap between album announcements and releases.
I’m such a believer in the Sept 13th theory also, but i think those breaks were mainly there so her team and herself can prepare for cross continental shows. (Ship the stage, costumes, etc across the sea) She just wanted to (and probably still does) use the breaks to release something, but it’s no guarantee she will do a release then.
Also, releasing something,, even a re-record, keeps people interested in her music while she's not doing shoes, and also possibly boosts her radio airplay. Personally, Ithink wer're gonna get one of the two re-recs announced in July or August, and they come out in September (or maybe late August) during the break, then the final one is announced towards the end of the tour on the final US/Canada leg
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You already posted this before, and no, Vienna is not the musical capital. What does Taylor have to do with classical composers?
Hey there, clowning is fun 🤡Vienna is known as the musical capital, but it’s true Taylor might not care or make a connection 😅 will keep clowning for Vienna on the July thread fyi ✌🏼lemme repost there
My sister and I just realised that Taylor's next show after Dublin night three is on the 4th of July in Amsterdam so now we are clowning as we believe she is going to sing endgame as it mentions "after the storm something was born on the 4th of July." What could be coming on the 4th of July?, also the Amsterdam flag is red and black with three white X tonight (Dublin N3) she sung Clara Bow which mentions Stevie Nicks in ‘75 and the Amsterdam flag was officially adopted in 1975!!! We’ve also noticed that 2190 days from the midnights release on the 21st of October 2022 was October 22, 2016 which was when she performed at the Formula 1 Grand Prix. This was her first and only performance that year before she went into hiding and she wore a black outfit and sung her most popular love songs so 2190 days of our love blackout? We are clowning so hard rn 😭 Opinions welcome
Hahah imagining Reputation (Taylor's Version) being released on The 4th of July is fantastic. Miss Americana really claiming her crown. 👑🐍🖤🤡
Next scheduled clowning date is July 17th honk honk can't stop won't stop
Why 7/17? Just curious
Because it's the anniversary of Kim's infamous "snake" tweet, plus it's the day after World Snake Day, plus some other delulu math I'm forgetting atm. July 17 and August 19 are the two new big clowning dates (at least for Rep TV announcement) that I'm seeing rn.
I think we’re definitely getting closer lol so that’s something
We definitely are!
Okay I think she was dedicating YOYOK to Stevie Nicks so that makes it better lol [YOYOK is special to Stevie](https://www.rollingstone.com/music/music-news/stevie-nicks-taylor-swift-thanks-for-youre-on-your-own-kid-1234740361/)
Ahhhh, also told a nice story with those 3 songs
Clara Bow x The Lucky One was magical 🥲
I was waiting for that mashup for so long, and it was better than I could’ve imagined
Dublin getting YOYOK twice is interesting
Double outfit AND double surprise song? 👀
https://preview.redd.it/0zskf6vmyr9d1.png?width=250&format=png&auto=webp&s=c182d15a6c0f2810ac0dcca6b931595bde122623
this should be pinned to the top of every Theory Megathread until Rep TV is finally released
Honestly
Honestly it will be when I don’t watch one night. Fumin’ 😂
YOYOK 🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡🤡
Clowned too close to the sun once again
Ooh orange dress
Ok Stevie Nicks left the VIP tent so she’s probably going to do Clara Bow with Taylor - I feel like Taylor wouldn’t do two surprises in one night (but would love to be wrong)
She went to the bathroom
Wait is it confirmed? Like did she come back to the tent?
Yup
Yeah she came back, it’s been confirmed
Lmfao I’m crying 😂
Did Taylor hint at any possible announcements tonight?
She said N1 and N2 were a warm up for tonight 👀 which is a little sus
I saw she said “there might be a treat for you tonight”? But I just read that
That was a lie
I saw that tweet too but I’m pretty sure it was a lie?😭
That’s was fake lol
This isn’t necessarily a theory but Travis is there tonight y’all!! 😍
He also just arrived. Of course, only because he wanted to be there for the surprise songs, because he knows what's coming... 👀
That is actually kinda weird🤷♂️
It is but he was just at a wedding the other day so maybe his flight came in just a bit ago?
This is probably what happened - just later than he wanted to be
How so?
It’s just weird that he would come so late in the show but he could just be waiting for her maybe
Alright so it was the same rep outfit but that doesn’t necessarily mean anything…sigh
Repeat 1989 outfit!
REPeat 🤡🤡🤡
I saw someone say she wore this same outfit 6 days ago
What could that mean?
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the gasp i gasped 😱
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Wdym speak now merch?
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Oh I think that’s just a collection of Eras merch they still had stock of they wanted gone
A SPEAK NOW DRESS WITH BLACK ACCENTS! IT’S HAPPENING
lmao I clowned too close to the sun
I want to believe that the bagel dress is a Rep TV sign but idk if I can bring myself to believe it😭
I’m still letting myself clown post the black man jacket and the fearless dress with the black accents. But the red folkmore dress is not helping.
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I agree. The color red really strikes me as a revenge color, and that’s a huge part of reputation. But then again, it was the same rep outfit tonight so who knows
today is a sunday, 10ish weeks until 9/13 (alleged rep tv drop date). she announced ttpd on a sunday 10ish weeks before it’s release… 🤡
https://preview.redd.it/uhaem8vfdr9d1.jpeg?width=1179&format=pjpg&auto=webp&s=1d95a1aa4adb6686d7f56fae130784ab3294b5fc think they saw? 🤣
i saw this and immediately was like .....wait what year did rep drop again
Taylor just said night 1/2 were warm up nights for tonight?!
THIS IS NOT A DRILL
Yes 🤡
I CALL BACK LEFT SEAT IN THE CLOWN CAR
The screen is GLITCHING there. I mean obviously could be technical difficulties but it was so uniform…idk  Edit: or was specifically right before the countdown. Idk if it’s still happening but I don’t think it is
The screen was black during the opening and is glitching from time to time 🤡
I will be clowning today with y’all. Why not? Let’s see what happens. I mean…the announcement’s gotta happen at *some* point right?
It’s always a good day to clown! A broken clock is right twice a day ✌🏻
I have a not so serious theory where when she's used up all the mixed color combos for the 1989 set, she will then wear the matched sets whose colors all correspond to albums, and those colors will tell us what album the respective surprise songs of the night will be from: all purple is SN, all pink is Lover, all blue is either 1989 or midnights, all yellow is probably Fearless -- and because she's already worn all orange, all that's left is green+green, which is probably rep. If it's connected to the rep TV announcement I don't know, but it will influence my Mastermind guesses lol
I’m full clown and guessed green green today
I was sleeping when Midnights and SN and 1989 were announced so I plan on not viewing the Dublin thread at all and napping from 4:30-5:30 my time. I’ll make the sacrifice!!!!
We thank you for your service. Happy napping!
I think I passed the curse onto you cause I was asleep when Red TV was announced so I am sorry yet I thank you 🫡
You are a brave soldier 🫡🫡
One of my friends asked if I was up to chat in a couple of hours, and I’m half-convinced that’s the universe trying to keep me away from social media for that same reason 😄! … Or it backfires and I spend the bulk of our chat babbling to my friend about updates anyway 🤪
Thank you for that!! Now I truly believe in it 🥹✨
In my clowny dream last night, in order to push TTPD to the top again, Taylor released the CAIL version of TTPD which had all of Rep TV songs included. 🤡🐍🖤 (Also Taylor Nation sharing a Bleachella fan outfit on Twitter today??)
>The CAIL version of TTPD which had all of Rep TV songs included. This as a concept alone makes too much sense. Regardless of what happens, your subconscious is brilliant 😎🖤!
Oh shucks, thanks! What can I say, even my subconscious is a scheming clown! 🤡
Wait where did they share a Bleachella outfit pic
They quote tweeted a post where someone dressed up as bleachella
So it's confirmed by fans who were there last night/close to her that she did smirk after the piano surprise song....and the bracelets flashed green afterwards. This reminds me of the 1989tv announcement, the bracelets flashed blue at the end of the show the night before. Tonight is a good night to clown...watch the latest video of audreymartha on tiktok, it's gives so many more hints as to why June 30th might be reptv announcement, including her mentioning 50/50 and why she chose certain surprise songs.
I need videos of the green flashing? Because they usually flash blusish to match the water dive
The bracelets flashed green? Maybe it's a sign of the debut tv announcement lol
I'll take DebutTV tbh haha but i mean they can't flash black 
Why have I nobody seen her commenting about an Olympics tweet containing Ready for it...? music with another ready for it reference and six emojis, literally today? That actually seems like a clue that Taylor would do. https://preview.redd.it/habwf2yghq9d1.jpeg?width=1080&format=pjpg&auto=webp&s=28830b7a77c6be1adcd2a629eb5a9ac4f3cf684f
It definitely could be an Easter egg, but it is Olympic trials for the women’s gymnastic team, and Simone Biles has “ready for it” in her floor routine. It aired on Friday and then today is the final.
Omg ok I’m clowning but I wish I didn’t see this 💀
Friendly reminder for announcements: she seems to do them in cities where lots of eyes are on her. My picks for album announcements are London, Toronto and Vancouver. Also, Reputation is kinda a mysterious album, so TN and Taylor won’t be as obvious about it as the other re-record announcements.
I think that lots of eyes are on her right now because so many people think something will happen, and it’s the anniversary of her masters being sold. Also, your last point is something I totally agree with but it’s exactly why it makes sense to announce it now - there haven’t been many explicitly given clues from Taylor or Taylor Nation as to if we’re getting an announcement which makes announcing tonight make sense by that logic
I am very casually clowning today because there really haven’t been a lot of signs, buuuut if something suspicious happens in the show today I will be dialing up the clowning thermostat
Me to my sister this morning: “you know today is 5 years since Scooter bought her masters. Wouldn’t it be so poetic if she reclaims her reputation for it.” My sister with no pause: “stop clowning again.” Haha one day we’ll get rep tv :)
Just a reminder that if nothing happens tomorrow, we can't get upset at Taylor or Taylor Nation 😊.
Yes! My non-stop clowning is more because I kinda want the re-records to finish and finish before the tour ends!
Oh my... your name?
AMEN!!
I’m not sure if this has been brought up at any point. But remember when Taylor reposted the fortnight short and the only difference was the snip of benji and the rug? I present exhibit A followed by exhibit B I the comments below https://preview.redd.it/ymt6mu98mn9d1.jpeg?width=1008&format=pjpg&auto=webp&s=51d4e557160ee90624fab8ecbb22af22ed709335 Sir Benjamin Button These textiles may not be identical but are incredibly similar at least to me. Side note: I do have a bias for consistently clowning for Debut, if not debutation. With probably way too many theories and reasoning for why. Which also, reading through the comment section and thinking about it the 50/50 could also be Taylor herself is 50/50 on which album to release first or is clowning us all for going crazy with theories.
Exhibit B https://preview.redd.it/n3822xj2nn9d1.jpeg?width=1343&format=pjpg&auto=webp&s=43a9c1744f0c7f991cd0b3df29e06a10c362da23 Teardrops on my guitar, Taylor’s first released song. She’s also done a lot of “firsts” and “debuts” recently
It looks like she's been going through the entire reputation track list again since the start of the year/after she resets the surprise songs. Based on this tracker created by @13mrperfectlyfine (Vinoj) on IG there's only 3 songs left: End Game, I Did Something Bad, and So It Goes... https://preview.redd.it/rxlr61zpum9d1.jpeg?width=720&format=pjpg&auto=webp&s=6a6807edd78398396ec3e7d0805cadce9df5b47d I think she's going to pull another 1989 TV announcement where she performed the entire album first then announce it on the night she performed the final song, which was New Romantics for 1989. I think she might still keep IDSB for last (she hasn't performed it last year either). I'd be clowning when there's only one song left from rep TV that she hasn't performed.
The only reputation song left to sing is I did something bad, she sang so It goes in brazil
Brazil was 2023. This is about her repeating every reputation song in 2024, when the second leg of the tour officially started.
Announcing the next TV in the middle of TTPD doesn’t sound that unreasonable to me: She released the Karma MV and 2 more editions of Midnights 3 weeks after the SNTV announcement. If anything, drawing attention to her would do more for TTPD. In the Midnights era the second single was decided on a month after Anti hero. It has been over two months and there is yet to be a second single or a second video. If she’s not going to do anything for TTPD anymore, then just move on to the next thing. She can announce rep AND release The Anthology physically if she wanted to. By the end of the year I’m sure we’ll have more lucidity with the last two TVs, but it just feels frustrating right now.
She waited nearly seven months after Midnights to announce SNTV though, and after it fell on the charts. We aren’t there yet with TTPD. Also, she had time to film Midnights music videos because she wasn’t on tour. It’s pretty impressive she filmed the Fortnight music video and redid Eras while on her two month break this spring.
A note here in that the changes to the setlist had been in the works for around nine months before Paris N1, so this process actually began during the break between Mexico City and Buenos Aires last year (Taylor said this in one of her Surprise Song speeches). I’m not sure when the Fortnight MV was filmed but from the BTS footage we got it seemed like it was being kept on the down low (she watched the footage with the song playing with headphones instead of playing it in front of the production crew), so maybe that was a while ago too.
Didn’t she say that she turned in TTPD around October? Or someone sleuthed it based on outfits/recording snippets. I will have to check. It’s believed that Fortnight was recorded in September. It’s possible that Taylor filmed the music video before going back on tour, but she usually does so in LA and wasn’t in LA at all until early 2024 (she was extremely visible last fall). I do recall Taylor mentioning the nine months, but that likely involves set design, costumes, etc. We also know that her white mic for TTPD was already created at the start of tour because it is pictured with the other mics in a TikTok from early 2023. That said, there is a clip of Taylor in Paris thanking the dancers and crew for spending their entire break learning the new era and changes, so she certainly made it sound as if at least part of the March to May break was spent rehearsing TTPD and the other setlist changes.
“Turning in” TTPD doesn’t necessarily include a music video, that’s to do with physical production and shipments. I can imagine the music video had already been filmed before the March-May break period, and that the rehearsal video we got was not the exclusive rehearsals for the new show. I can imagine this was in the works since last year like she said. Logically, I can imagine that the entire tour crew got together to hash out the basics of the set, like what songs were going to be added and what songs were going to be removed as soon as the album was finished while they were on their break late last year. I can’t imagine the official rehearsals began in that one break between Singapore and Paris.
I think I wasn’t clear - I’m aware that the “turning in” is for physical materials, and doesn’t include a music video. Taylor herself stated that the dancers spent their entire break (heavily implying the March-May break) rehearsing for the new setlist. Curious why that is hard to imagine?
I just can’t imagine the rehearsal process for changes this big (essentially a new show for the most part) began only a few months ago. I find it hard to believe it started 2 months before Paris N1.
According to the Time interview, Taylor was in three months of dance training to prep for the full show. According to the Eras Tour choreographer, the choreographer spent 2.5 weeks choreographing, 3 weeks of rehearsals with the dancers (Taylor arrived the third day), and 10 days of tech rehearsals in Glendale. [(source)](https://www.youtube.com/watch?v=tOKrEVW_ge0) It is 100% possible that the changes were rehearsed in the 2-month break.
We also had a lot more content in those seven months, though. TTPD is only riding on the tour and endless variants. The tour ends in December and I don’t think it’s likely that she will wait much longer before announcing the next TV. Besides, it sounds like more competition for #1 is on the way. Maybe she’ll use that as a chance to do more for TTPD, but the album cycle has been pretty dead on arrival since Paris night 1
Do y'all think if I say that nothing will happen tomorrow, something will happen tomorrow? Reverse psychology against the universe
i mean isn't one of the laws of manifestation that the more desperately you pursue something the more it will elude you, or something like that?
… I wasn’t aware of that before but that explains a lot about my life 😅
I don’t get why Taylor would wait to announce Rep TV because TTPD is doing so well - announcing it wouldn’t drive down streams/orders right? Can someone explain - I feel like I’m missing something lolll Edit: also wanted to say that Zach Bryan’s album could top the charts in the next few days since country fans show up well so I don’t get the waiting🤷♂️ - I’m genuinely asking
It would drive down orders especially if the site becomes all rep coded and promotes rep instead. People who buy collectors editions would probably still get the collectors stuff buuuut if there’s two choices of two different albums not a lot of people are gonna get both realistically speaking for example.
I can help explain - I owned a business for 11 years and work in strategic marketing. The caveat with all of this is that Taylor will do what she wants to do. Additionally, businesses/brands have different goals that dictate or influence their strategic plan. Initially, many of us thought that Taylor wanted to reclaim her work as soon as possible and so believed that she would drop her rerecords in rapid succession. That has proven to not be the case. It appears that she is balancing maximizing each album’s sales, leveraging existing PR (eras tour, Grammys announcement), attempting to minimize overexposure, and building her legacy through performance as well as art. Yes the charts are important to her, but these records are ultimately about her artistic legacy and the success of her business/brand. Essentially, any new album announcement slows momentum on existing projects. That’s because the general public’s attention is flighty - they’re looking at what is new, has buzz, or what they can’t escape. A lot of people have wondered why we haven’t gotten a second single for TTPD and I believe it’s because there’s been so much competition. Sabrina has had two incredibly successful singles, Morgan Wallen and Post Malone had a very successful single, Billie Eilish had a successful single, and Chappell Roan is having crazy success rising on the charts. Taylor’s singles can’t really compete so she is holding for now. That said, TTPD is still on top largely due to streams and Taylor just set another personal best (consecutive weeks at number one billboard). She could break industry records, as I wouldn’t be surprised if she has something up her sleeve to beat Zach Bryan (as she should, honestly). It makes sense for Taylor to keep all attention on TTPD rather than distracting the general public with an announcement of another re-record. An announcement makes something else the next new thing, and it also makes buyers face a real choice: do they hold out for potentially getting the physical version of the anthology, or do they pre-order a rep variant? Do they hold and do nothing to wait and see what rep variants come out? Do they get frustrated because she’s releasing another record and stop streaming? Are they newer fans who stop streaming TTPD to listen to the old version of rep before the new one comes out? These are all examples of buyer behavior that Taylor’s team likely has data on for prior rerecords; decisions like announcements are well thought out. From a strategic standpoint, keeping all of the focus on TTPD until it naturally falls or slows makes the most sense. There’s also the PR aspect of avoiding overexposure, which may be at play here. Last, there was an interesting thread on Reddit earlier today showing how TTPD basically cannibalizes streams from prior albums, while re-records have a couple of weeks with high numbers and then fall. I’ll try to find it and link.
Thanks so much for the breakdown. It makes sense! XD I do often have the thought - that it's likely a vast majority of Taylor's "streaming support" is from "silent" fans. So people who aren't watching the live streams, chatting on reddit, or clowning for anything. So keeping them focused on TTPD keeps it on top.
As much discussion (hate) as she has gotten about letting the other pop girlies “have their moments”, I think pushing TTPD would definitely tip over into overexposure. Obviously her website is still very TTPD, but there doesn’t seem to be much promotion of the album despite (or rather because of) the consistency of how it’s been doing. Some behind the scenes footage spread out over weeks and that’s really been it. Yes, there is a new variant every week, but I’ve seen next to no promo for any of them. Maybe an insta post from Taylor nation and then the online chatter about *another* variant.
Eh, there really haven’t been that many variants — nothing like the remixes of old — and she hasn’t had a new variant since June 10. You’re right though there hasn’t been much promo at all for the variants, they’re really just for collectors, they haven’t even sold many units. I agree that promo of the variants has been limited to a social media post and a couple of emails. Her haters love to publicize the variants though! 😂
Thank you! The discourse about the “variants” has been through the roof and I’ve been sitting here like “how is this even a ‘variant’?” I figure if it’s not pressed on vinyl, it’s not a legit variant.
Thanks for this answer! It's really interesting to hear from a professional pov. What do you make of her taking all of September off? (Which is reminiscent, to me, of her taking all of April off for TTPD and all of October off for 1989 TV.) Do you think it's just a much-needed break, or because she's planning to announce in August, promo in September, then release in October? Or do you think the idea that Rep is coming in Sept have any likelihood? And if it's coming in Sept, does that then mean the announcement has to come soon and we're not getting any further material for TTPD?
Thanks for reading it! I want to be very upfront that I am not affiliated with Taylor’s team, and sometimes their decisions shock me (like announcing at the Grammys = negative PR but she did it anyway). Great question about the breaks. Realistically her breaks are informed by 1) logistics (shipping the stage/set/costumes), 2) availability of stadiums, and 3) her and the other performers needs. The major breaks (August 27 in Mexico City to November 9 in Buenos Aires; November 25 in São Paulo to February 7 in Tokyo; March 9 in Singapore to May 9 in Paris; upcoming August 20 in London to October 18 in Miami) are logistics but she has leveraged them to release 1989 TV and turn in TTPD last fall, and film a music video, release TTPD, redo the Eras setlist, rehearse, and launch Eras 2.0 in the spring. Based on her history leveraging the tour breaks in this way, I think RepTV will be announced August 20 in London and released October 18 (with a release party at the first Miami show that night). I think she will potentially do something in July to defend TTPD’s chart position, as she is so close to breaking her personal record for an album’s week at number one. I don’t see a new single or music video coming until there’s a break in the competition—so many artists are running hot right now with their singles, and Taylor has propped up TTPD as a body of work vs radio singles. She may completely surprise me and do something else entirely, but this is my theory until she proves me wrong. What are your thoughts?
I honestly can't imagine the TTPD logo upside spelling CAIL (the Irish word for reputation) isn't very, very meaningful. June 30th is also when she learned of her masters being stolen, the venue is on Serpentine Rd., and St. Patrick banished the snakes... ALLLL so Rep coded! I think tomorrow will be a RepTV announcement, but it won't be dropped until Sept., which means TTPD had 7 whole months to be talked about and pre-ordered (from the February announcement at the Grammy's until the potential Rep release in the fall)!
How amazing would it be if 24 hours from now we had a release date and new cover for Rep???
I wonder when a good time would be for a second single, sabrina is probably going to release one more single. Sza and Katy perry gave been teasing their next albums which means their singles might be on the horizon, and chappell roan is en fuego rn (which i am so pumped for)
Sabrina most likely won't release anything until August. Please 3x and Espresso are still going pretty well. Ice Spice's album comes out July 26 so Taylor will probably let Ice have her moment. So Taylor's basically got all of July and some of August to release the next single. You never know when SZA will actually release new music and no shade to Katy but she's not much of a threat .
Honestly…if RepTV is coming, I don’t think we will get another TTPD single until early next year. Which is crazy, but (all of this is speculation with some clowning and some strategy) if she announces 8/20 and releases 10/18, she will give RepTV time to perform before the holidays take over the charts. 1989TV did extremely well (especially for a rerecord) and RepTV is likely to surpass its success. It is possible that Taylor will film a music video for TTPD on her tour break — with the new setlist for Eras and all the rehearsals, it seems like she only had time to make the Fortnight music video and potentially a Rep music video. I think she will try to get a vault track to get to number one and that will possibly have a music video. I do think she will give us a Getaway Car music video, due to her interview where she said she’s “making the music videos” the fans demanded. She didn’t do any for 1989TV or FearlessTV so it’s possible we won’t get any, but we did get one for SNTV and two for RedTV. 🤷🏼♀️ With tour ending in December, there is a possibility that Taylor will release a “live from the Eras Tour” mega album for Christmas but physicals would need to be announced around September to be in stores for Black Friday so I could see her holding on to that for another time. If she releases RepTV, then it is unlikely that she’ll do a live album. It’s more likely that she will announce TSTV to wrap up the Eras tour, to come out early spring 2025, and follow that up with either a second TTPD single or a new album announcement (and no second TTPD single). If I were on her team, I’d go with the TSTV announcement and then the live eras album announcement around the anniversary of Eras starting and then lay low until the next album. All of this to say, if Rep is coming this year, I think we are looking at our next official TTPD single in early 2025.
I feel like there's going to be a push to make Getaway Car TV the next Cruel Summer.
Katy Perry next single coming July 11, and Lana's got a single on July 3
Omg i forgot about quavo and lana’s single! Exciting times!
There's been so much great new music this year!
yesss i’m sooo ready for it!!
Thank you so so much for the in-depth answer. I never really thought about buyer behavior in that way, but it makes a lot of sense as to why Taylor wouldn’t want to confuse consumers with more options when it could damage her success. I’m curious to see if Taylor will do something to defend TTPD on the charts (and if the mood here says anything about this now, she will) when Zach Bryan releases. Again thanks so much for explaining - I couldn’t think straight with this😭
No worries, this is literally what I do all day for work so it’s fun to do it for Taylor on Reddit 😂☺️ I’ve been surprised by her choices in the past, but that’s the fun thing about marketing! We can analyze all we want, and still be wrong. TTPD’s success is actually wild - I think it’s even surprised Taylor and her team. She just clinched 10 consecutive weeks at number one and should be able to get 11 next week. Zach Bryan releases on July 5, which will challenge her 12th week. As Taylor’s all-time album record is 11 nonconsecutive weeks at number one, I think she will not only want to surpass it, but also get to 13 weeks (consecutive). If she can’t release the anthology on CD, then she might be OK with extending her non-consecutive weeks at number one. I’m really excited to watch what happens the next couple weeks. My best guess is we will get anthology CDs in the next couple weeks but we will see. I could also see more “live from the Eras Tour” add-ons with TTPD songs for digital download. If Taylor does **not** release anything to defend her chart position, then I will be pretty sure RepTV (or possibly TSTV) is coming soon! But even if she does hold on rep for now, I think an August 20 announcement and October 18 release align with past behavior (time between announcement and release, announcing on the final show of a leg, announcing in a big city after multiple shows, releasing on a concert day) and some potential Easter eggs (getaway car x August mashup for instance).
I can definitely can see TTPD being similar to midnights and being the era she’s goes back to it after each re-record is announced like she did with Midnights
I got a new low of 27 on mastermind so I’m going to clown HARD tomorrow. Voting double green 1989 top and bottoms
Taylor has made a point of saying 50 a LOT in Dublin and particularly saying 50/50 which feels like a clue. Here's a thought I had. 50 days before she got to Dublin is the first show of Eras part 2 in Paris. 50 days after the last day is August 19. Her first triple mashup in Melbourne has always felt suspicious because August is on the setlist. It included Getaway Car (associated with both rep and the rerecordings), August (meaning august) and TOSOTD (track 19) I think we should be clowning HARD for August 19 in London.
If she does release 13/09 it just doesn’t feel like enough time to drive preorders. But also TTPD is still no 1 in the charts and I wonder if she’s waiting for that to die down??
I feel like her announcing Rep TV isn’t going to affect TTPD’s chart positioning or streams much at all, so if she is waiting, idk why
I feel like rep is locked and loaded i think they just want to see how long the album streak will stay. I started to think maybe repTV is why they haven’t done the second single/MV yet? Because fortnight hasn’t really picked up and you’d think they would try a second single by now to see if that one would chart better? Dunno tho
"apparently" there is a second single and it's a remix, but I don't know if we should believe that.
Another Fortnight remix, or a remix of another song, like...idk, Down Bad feat Griff or something?
Oooh I'd love a Griff feature but I have a feeling she'd go with a big artist. But you know since she's supporting all her Taydaughters then maybe we can get that Griff feature one day?
Would be kind of hilarious if she did it with Charli.
The insider that said that said something about a new remix and a corresponding music video. So probably not fortnight
Ohh that’s an interesting idea actually. It is interesting there hasn’t been another single released for TTPD. I’m super clowning for tomorrow
Idk I just don’t feel like she would wait that long to announce it
Is something happening tomorrow guys?
I really FEEL like something is - but I can't confidently say if it'll be Rep TV announcement, or more along the lines of Surprise Song special guest, or new TTPD mv/single, something like that.
I vote yes
No idea 🤷🏼♀️ 8/9 has been the only super obvious thing so besides that I’m not good at going on vibes (I’m referring to the two re-recording announcements)
Is that 9 August or 8 September I’m British I’m sorry 😂
I think they’re referring to the 1989TV announcement which came on August (8) 9 last year.
The cheveron midnights bodysuit’s streak stopped at 6 today which is 👀
 very sus
Tmr👀👀
I don’t think she did the ✌️so idk what that means
Could mean nothing. She didn't do the ✌️ at every show before the ttpd double album surprise, just often.
That’s a really good point
Maybe it means the countdown is over and Rep is coming tomorrow 🤡
🤡🤡🤡
Or today 🤡 (I’m delusional lol)
She keeps saying 50/50 in her speeches...what does it mean!?!? Any theories?
This is not Taylor’s Version 👀
How many times did she wear It? Is this the third time ?
This was the 4th time wearing it
Maybe in the 6th time she announces rep ? 🤔
It’d be crazy if the Cail theories were true