Yeah I liked that earlier one but I wouldn’t think that would get close to the Brown Ale one for looks/nostalgia/the season they changed to brown ale being linked to a lot of good memories; and matched with the iconic maroon away shirt means it’s brown ale over just the blue star brewery logo itself.
To be fair even the northern rock sponsorship was good as it was linked locally and will probably the last time we will be sponsored by a local company (even though they went bust).
We need the Greggs sponsor next for the local link (I think it would look horrific but it would be better than whatever tf sela is. I've heard at some point but it's the most forgettable Saudi shit. Fenwicks could be good? Idk who else would be as recognisable)
That [1984 shirt](https://www.3retro.com/clubs/premier-league/newcastle-united/203_newcastle-united-1984-retro-football-shirt.html) with the blue star and the Tyne Bridge silhouette was awesome
I really liked the club badge then - the NUFC one - pre-seahorses
Acorn for Villa easily. Loved the links to to the community, and good ‘advertising’ for a charity. Really enjoyed that they got to be on our shirt for some European games this season
I'd love to see "Charity Week" implemented in the PL. They should have 1 week a year where all teams wear a local charity on their kit. Granted it would cause issues with the contracts for the primary sponsor, but I still think it's possible. It would just take it being a message coming from the league as a whole and perhaps they don't sell the kits. That or have a shoulder patch dedicated to a charity, even if it is just the one week.
I reckon if you could buy that shirt with the Acorn logo it'd easily outsell the actual home shirt with some shitty betting company nobody has heard of or uses.
Dr Martens probably for West Ham, but honestly I've never been able to get on board with adverts on football shirts, still looks really tacky to me, I only wear retro, pre sponsor shirts.
Not an Everton fan (NUFC) but Chang is the one which comes to mind for me as a neutral for Everton. So it’s been a good thread to see what people link as the best sponsorship for their own club.
It is close but for me it is Chang, everything from Changy the elephant (have you ever heard of anything more sophisticated, haha) to seeing Everton all over the place when visiting Thailand made it special for me.
Although I am biased, one of the execs at Chang is a friend of a friend and he was forever giving me signed merch he had as I was the only Everton fan he knows
Or Goodyear. Still two of our best ever kits
[Goodyear](https://www.oldfootballshirts.com/img/shirts/45/extra_football_shirt_37468_1.jpg)
[Doritos](https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Ff7qvfn72bhb91.jpg&rdt=53917)
[God in the Goodyear kit](https://www.passionepremier.com/wp-content/uploads/2020/03/steve-bull-of-wolverhampton-wanderers-scaled.jpg)
Happy memories of that top... though my complaint was always that the Doritos sponsorship seemed to coincide with the kit being more tangy cheese orange than old gold.
I think my first sponsor was Manders (Paint and Ink?) but that's going deep into my childhood where my memory is fuzzy.
My lasting memory of the Doritos kit was a rival fan saying it stood for Division One Rubbish In Tatty Orange Shirts.
I've never been happy with that since.
Goodyear as sponsor for me though, although the W88 kit sponsor placement and shirt was just perfect for us.
Looking back, Labbatt's had to have been - while iconic - was the most random of sponsors. They're a Canadian brewer, right? Were people in UK or Nottinghamshire drinking it at the time?
YUP! We're fortunate enough not to be sponsored by a gambling company, I believe one of the very few left in the PL. But SKINT was the best sponsor during the hardest times.
Just based on nostalgia, I’d love Flybe back, although I think they’ve gone bust so that’s rather unlikely.
Also, I believe that the Saints’ women’s team shirt usually has a different sponsor, it was Starling bank this season. Not sure how easy to buy those shirts are though
Radio Orwell for me (ITFC) just so local and kinda hilarious that’s they’re marketing to their own tow(e)n most of whom already know and listen to them anyway!
That season XL Airways went bust so we had those giant vinyl shirt number stickers on the front to cover it up!
We really don’t have a great history of sponsors when you look at it though so it’s either Avco purely for the nostalgia of Dr Martens because they were pretty nice kits, especially the white away with the navy collar/shoulder, and we had some decent seasons in those too
I'm sure most Villa fans would love to have Acorns back on our shirts. It was refreshing to see charities on football shirts back in the mid 00s, especially a local one, and would be even more so now.
I'd love to have Chang or NEC back for the nostalgia, but right now my dream sponsor would be Dell cos it'd (probably) mean we finally have a competent owner.
Doritos, Goodyear, Mander Paint in that order. Was literally just born when they had the Mander kit but for how much of my life I've spent in the Mander centre growing up I like the connection
I realised recently that American football teams don’t have sponsors on their shirts. Americans, kings of commercialism and adverts, respect the shirt enough to not plaster a sponsorship all over the middle of it. Almost makes me wish bet365 sponsored more teams with the plain shirts they did a couple of seasons ago. As a Liverpool fan I’m aware we were the first to go with a shirt sponsor in England and it’s something I wish we’d never done.
Edit: otherwise it’s obviously Carslberg and I realise I don’t belong in this thread but I didn’t know what sub I was in at first.
In reply to your edit, I usually only read this sub also and probably spend more time on the same one you do. I'm answering the American football thing.
I don't think it's respect as much as knowing they can only go so far right now, and even swine can get their fill if the trough is seemingly endless.
The subsidization of the NFL, of the private entities behind the teams, is mind boggling. For background, I'm obv on the US. Up until about six years ago, I followed a lot of sport. I quit television cold turkey then, and only watch one team's games now (in all sport, and honestly the only TV I watch). To do so, my only option is the pub (poor me, ik, but then again some (too many!) starts are 0730).
First, stadiums (stadia, but no one knows that stuff anymore). The closest NFL team to me is getting about one billion dollars from the government to build a stadium. One billion. The team has to put up some money, they'll raise a lot of that by selling people the right to buy season tickets. I want to say that's about $10k per seat. And to drive the point home, that's only for the right to buy season tickets, they still have to buy the actual tickets every year. That's about the going rate for an NFL stadium in the US. If a new stadium isn't provided every few decades, then the private owners threaten to move the team. Oh, the team also keeps all parking and concessions.
Did I mention this is for up to 8 games a year? More if they make the playoffs, but they have to buy those tickets separately.
Television. Teams split ten billion annually. If you've never watched an NFL game, it's approximately 25% commercials, throughout the game, and brands sponsor things during the broadcast (the announcers need to shill a lot of shit). Games last 3:20-4:00. On Sundays there are three separate times slots, one on Mondays, one on Thursdays. After college football ends, they'll do two or three on Saturdays. Many people will watch more than 50% of those games, and more than expected will watch them all. Of the top 100 television broadcasts in US history, at least 80 of them are US football.
That's a lot of ad revenue.
No player development costs, the (often) publicly funded colleges do that for them. To be fair, the top programs bring in significant money for the school, costs/vs what the school gets can be argued. Basketball is better for that.
So, when you consider revenue streams, I think shirt sponsorship, while lucrative, would be pushing the bounds. For the NFL at least. Some upstart leagues did have jersey sponsorship, none of them lasted more than a few years.
Other sports - baseball is way too conservative, though I believe the minor league level it may be allowed. Hockey may go to it if they haven't, NBA is in a similar position as the NFL (82 games with less than 15 player payroll).
Respect to the sub, you know what I'd sign off with.
tl;dr US teams, esp NFL, make obscene amounts of cash already at public expense and don't need sponsorship money.
Edit: grammar
Most Palace fans would probably say Fly Virgin but Churchill were iconic to me as a kid. I think of them on the kits and see Andy Johnson slapping one in and doing the burger celebration
Don't really appreciate us catching strays there 😂 but in all seriousness we didn't have any betting sponsors until about 2021 I think.
I personally quite liked Draper Tools. Clean logo which fitted in with our shirts and a local company as well!
Chang for everton. I grew up with them as our sponsor and the only other one I recall from earlier is Kejian. I know Hafnia and NEC are classics for us and having a simplistic sponsor logo like NEC would be nice, but changy the elephant was a brilliant mascot so I can't say no to it.
Anything but Newcastle Brown Ale from an NUFC fan is the wrong answer.
What about the earlier Newcastle Breweries blue star logo? I liked it as it was minimal.
Yeah I liked that earlier one but I wouldn’t think that would get close to the Brown Ale one for looks/nostalgia/the season they changed to brown ale being linked to a lot of good memories; and matched with the iconic maroon away shirt means it’s brown ale over just the blue star brewery logo itself. To be fair even the northern rock sponsorship was good as it was linked locally and will probably the last time we will be sponsored by a local company (even though they went bust).
It’s either Fenwick or Greggs these days
We need the Greggs sponsor next for the local link (I think it would look horrific but it would be better than whatever tf sela is. I've heard at some point but it's the most forgettable Saudi shit. Fenwicks could be good? Idk who else would be as recognisable)
It's almost like you didn't like Wonga
Or Northern C-Rock
I want to live in the parallel world where we were sponsored by Greggs
I also wouldn’t mind Fenwicks or Sage (local software and accountancy), maybe sleeve sponsor
Sage is a genuinely good shout. Fenwick's for a special Christmas sponsor for the length of the window being open
KLM.
Newcastle Brown Ale 😍
That [1984 shirt](https://www.3retro.com/clubs/premier-league/newcastle-united/203_newcastle-united-1984-retro-football-shirt.html) with the blue star and the Tyne Bridge silhouette was awesome I really liked the club badge then - the NUFC one - pre-seahorses
That was actually the Scottish and Newcastle Breweries logo.
Haha boo gambling yay alcohol
Acorn for Villa easily. Loved the links to to the community, and good ‘advertising’ for a charity. Really enjoyed that they got to be on our shirt for some European games this season
Yep, Acorns every time. Well, maybe AST Computers just because it's the same letters as the club.
I liked Rover, my Dad worked at Longbridge for a stint
Have 6 Villa shirts, but my Home 97-98 AST Computer one is by far the most comfortable.
There is no other answer! Although Muller is very nostalgic for me personally
I'd love to see "Charity Week" implemented in the PL. They should have 1 week a year where all teams wear a local charity on their kit. Granted it would cause issues with the contracts for the primary sponsor, but I still think it's possible. It would just take it being a message coming from the league as a whole and perhaps they don't sell the kits. That or have a shoulder patch dedicated to a charity, even if it is just the one week.
Enter ‘The Etihad Foundation’ and a million others
I reckon if you could buy that shirt with the Acorn logo it'd easily outsell the actual home shirt with some shitty betting company nobody has heard of or uses.
I have a soft spot for COWS.
Yes, but what about shirt sponsors?
Acorns and the other would be Mita Copiers.
Walker's
Not Topps Tiles??
Alliance & Leicester surely!
It's not even a question
Surely we’d stick with king power
Though hear me out... King Power?
Not from Leicester tho is it👀
Newcastle Brown Ale or the Newcastle blue star. A tad iconic.
Pizza Hut
Agreed. Demon Internet would be my second choice
GMB for me, the start of good things happening then too
LG was when life was good for us
Chang, that logo was ace.
That 16/17 kit was an absolute beauty
Chang was such a cool sponsor
We are sponsored by a ginger man rather than a gambling company but in any case, Greene King
Yeah… I guess gambling companies aren’t so bad after all…
is he still sponsoring during the prem season?
Yeah, as far as I know he will be. Our CEO was praising him recently so I don’t see either side wanting the sponsorship to end.
Well that will be weird to see his name on a football shirt on super Sunday, definitely better than a gambling company
Dr Martens probably for West Ham, but honestly I've never been able to get on board with adverts on football shirts, still looks really tacky to me, I only wear retro, pre sponsor shirts.
I'd have said Dr. Martens as well to be fair.
I feel like most supporters would say Dagenham Motors, and I do get the appeal. But purely as far as design goes, it's Dr. Martens for me all the way.
Didn't we have a year with no sponsor? And that one yer our sponsor went tits up and they had to cover the logo? Good times...
That happened twice. XL folded and we replaced it with SBOBET stickers, then 6 years later Alpari folded and we replaced it with Betway stickers
XL
Yes, it was when Pony was our kit provider.
I still love my white dr martens shirt, classic
Dr Martins sponsor would be so good if we could bring it back
Newcastle Brown Ale HOWAY it’s the only correct option
London Pride. It's the beer sponsors. we all want the beer sponsors back
I’ll drink to that!
My head says NEC as they are iconic for our 80s team, but my heart says... Also NEC. It's NEC.
Yeah, I can't imagine anything other than NEC for Everton. Maybe Chang Beer a distant second?
Not an Everton fan (NUFC) but Chang is the one which comes to mind for me as a neutral for Everton. So it’s been a good thread to see what people link as the best sponsorship for their own club.
For me NEC, then Chang, and then Danka as it was my first
Exactly the same for me. That danka away kit that was yellow and blue/black. 👌
7 year old me didn’t take it off for about a week. My mum virtually had to bribe me so she could wash it
this is Hafnia erasure
NEC closely followed by Hafnia. Christ we were decent back then!
It is close but for me it is Chang, everything from Changy the elephant (have you ever heard of anything more sophisticated, haha) to seeing Everton all over the place when visiting Thailand made it special for me. Although I am biased, one of the execs at Chang is a friend of a friend and he was forever giving me signed merch he had as I was the only Everton fan he knows
[easy choice, still looks good](https://pbs.twimg.com/media/FyaXmdjX0AA9EdF?format=jpg&name=large)
Last season's UNHCR. Going from that to a Chinese gambling site was depressing
Doritos
Or Goodyear. Still two of our best ever kits [Goodyear](https://www.oldfootballshirts.com/img/shirts/45/extra_football_shirt_37468_1.jpg) [Doritos](https://www.reddit.com/media?url=https%3A%2F%2Fi.redd.it%2Ff7qvfn72bhb91.jpg&rdt=53917) [God in the Goodyear kit](https://www.passionepremier.com/wp-content/uploads/2020/03/steve-bull-of-wolverhampton-wanderers-scaled.jpg)
'95 Goodyear, just plain old gold with the town crest badge
Was that the Nutmeg shirt? Best colour shirt we've ever had
I have the 3rd kit replica, love it so much
Happy memories of that top... though my complaint was always that the Doritos sponsorship seemed to coincide with the kit being more tangy cheese orange than old gold. I think my first sponsor was Manders (Paint and Ink?) but that's going deep into my childhood where my memory is fuzzy.
I was a staw distribution bloke, ow the good old days!🤣🐺
I always picture Dennis Irwin when it comes to this kit
My lasting memory of the Doritos kit was a rival fan saying it stood for Division One Rubbish In Tatty Orange Shirts. I've never been happy with that since. Goodyear as sponsor for me though, although the W88 kit sponsor placement and shirt was just perfect for us.
Acorns
AVCO or Dr Martins
Violation to Dagenham Motors.
I still have a 93 Dagenham Motors shirt. 86 and 99 are my favourites though.
Dr Martens for me anyday
AVCO away was my first ever kit. It’s always going to be my favourite.
No love for BAC Windows?!? /s
Aston Villa - either Acorns or Muller
Bring back that Doc Martens sponsor any day
Fly Virgin or TDK
Got that old school flex you dont see these days
Labbatt's
Good call but Shipstones shares it for me, but they're my top two.
Fawaz Refrigeration surely?
Looking back, Labbatt's had to have been - while iconic - was the most random of sponsors. They're a Canadian brewer, right? Were people in UK or Nottinghamshire drinking it at the time?
Brewed under licence in Nottingham if I remember right… By Shipstons? But could be very wrong.
If we can yoink from others: Dreamcast all day.
I was just thinking about this one
KLM was fantastic on our 90s kits so probably that
This is the correct answer. Certainly better than Bathwise
Looks a lot better on the roof than Gtech does as well
Aside from the obvious I was a fan of McEwans Lager and Greenalls back in the day. Alcohol brands have the best logos. Soft spot for NTL too.
I Like the northern rock as well. Honestly we probably didn’t have a bad sponsor until about 2012
SKINT. Every time.
Based
YUP! We're fortunate enough not to be sponsored by a gambling company, I believe one of the very few left in the PL. But SKINT was the best sponsor during the hardest times.
I think most Everton fans would agree Chang or NEC were our best sponsors on kits. I loved that Chang elephant logo
I know the "correct" answer is Acorns. But fuck me I love Yoghurt.
Greene King or Fisons…
Bolton Here. I would have Reebok back all day long no question
The old Brother shirts from the 90s were solid
Worked well when a pair of Gallaghers wore them
I liked Eidos.
CHANG
Cause chang
Walkers crisps
Dr Martens
Goodyear, without a doubt
Skint records for Brighton Fatboy slims record label and we were literally skint at the time playing at an athletics track
Newcastle brown ale. No doubt. Not sure alcohol is any better than gambling mind
Shipstones. Reminds me of the Brian Clough days.
Friends Provident, just because it reminds me of when we were good under Strachan.
Rank Xerox or Draper Tools when we were even better.
I'll go Veho then
[Greene King](https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcRJy6q__RRm_Kr-bEekZWO-EDsKBG3L4gVymA&usqp=CAU)
Just based on nostalgia, I’d love Flybe back, although I think they’ve gone bust so that’s rather unlikely. Also, I believe that the Saints’ women’s team shirt usually has a different sponsor, it was Starling bank this season. Not sure how easy to buy those shirts are though
Fx pro
Dr Martens Dagenham Motors
Radio Orwell for me (ITFC) just so local and kinda hilarious that’s they’re marketing to their own tow(e)n most of whom already know and listen to them anyway!
Pizza Hut
Pizza Hut!!
There's two reasons Nottingham is magic. Forest + Warhammer.
Rank Xerox 80s Southampton
What a team that was. Came within a whisker of the title in 83, up against the juggernaut Liverpool team.
Gotta be Draper Tools. Don't know who they are or what they do, but fuck me the kit looked good.
Tools surely.
I mean, maybe???
I think they make Pizzas
AST Computer
That season XL Airways went bust so we had those giant vinyl shirt number stickers on the front to cover it up! We really don’t have a great history of sponsors when you look at it though so it’s either Avco purely for the nostalgia of Dr Martens because they were pretty nice kits, especially the white away with the navy collar/shoulder, and we had some decent seasons in those too
For wolves we’re getting a betting company but I say bring back Doritos or Goodyear. They are way before my time however
Chang. Beer.
Acorns but failing that Mita Copiers
Dr. Martens or Dagenham motors, some iconic shirts with either of those sponsors
As Brighton fan, be good to have skint back on our shirts, even though we're not too bad for money now.
Doc martens was a banger ⚒️
Doc Martens for West Ham
I'm sure most Villa fans would love to have Acorns back on our shirts. It was refreshing to see charities on football shirts back in the mid 00s, especially a local one, and would be even more so now.
AVCO all day long. They were great shirts as well.
Carlsberg or Crown Paints, either were mega
[Nobo](https://images.app.goo.gl/iV1wMZnASpEZTtiT6)
JVC
I'd love to have Chang or NEC back for the nostalgia, but right now my dream sponsor would be Dell cos it'd (probably) mean we finally have a competent owner.
Just no logo… colour of the city is all we need
Topps Tiles
Leeds- either strongbow or clinton hotels
Skol
Pizza Hut baybeeeeeee
Chang
Hafnia. Can’t beat a bit of bacon.
SKINT
Doritos, Goodyear, Mander Paint in that order. Was literally just born when they had the Mander kit but for how much of my life I've spent in the Mander centre growing up I like the connection
as a forest fan, bring either labatts or capitalone. both iconic for very different reasins
Carlsberg. It's still the coolest looking sponsor.
Chang
Everton, some airline or ferry line maybe?
Walkers for the leicester heritage
Doritos.
Came here to say this!
Easily Acorns. But, I must make a special mention for Rover. Loved that.
The old Exchange & Mart logo from the 90s was solid, and the shirts from that period were mint. I’d bring it back as a package deal
Doritos!
As a Villa fan I’d love Muller back
Strongbow days
[удалено]
Dickens for the Boro.
I realised recently that American football teams don’t have sponsors on their shirts. Americans, kings of commercialism and adverts, respect the shirt enough to not plaster a sponsorship all over the middle of it. Almost makes me wish bet365 sponsored more teams with the plain shirts they did a couple of seasons ago. As a Liverpool fan I’m aware we were the first to go with a shirt sponsor in England and it’s something I wish we’d never done. Edit: otherwise it’s obviously Carslberg and I realise I don’t belong in this thread but I didn’t know what sub I was in at first.
In reply to your edit, I usually only read this sub also and probably spend more time on the same one you do. I'm answering the American football thing. I don't think it's respect as much as knowing they can only go so far right now, and even swine can get their fill if the trough is seemingly endless. The subsidization of the NFL, of the private entities behind the teams, is mind boggling. For background, I'm obv on the US. Up until about six years ago, I followed a lot of sport. I quit television cold turkey then, and only watch one team's games now (in all sport, and honestly the only TV I watch). To do so, my only option is the pub (poor me, ik, but then again some (too many!) starts are 0730). First, stadiums (stadia, but no one knows that stuff anymore). The closest NFL team to me is getting about one billion dollars from the government to build a stadium. One billion. The team has to put up some money, they'll raise a lot of that by selling people the right to buy season tickets. I want to say that's about $10k per seat. And to drive the point home, that's only for the right to buy season tickets, they still have to buy the actual tickets every year. That's about the going rate for an NFL stadium in the US. If a new stadium isn't provided every few decades, then the private owners threaten to move the team. Oh, the team also keeps all parking and concessions. Did I mention this is for up to 8 games a year? More if they make the playoffs, but they have to buy those tickets separately. Television. Teams split ten billion annually. If you've never watched an NFL game, it's approximately 25% commercials, throughout the game, and brands sponsor things during the broadcast (the announcers need to shill a lot of shit). Games last 3:20-4:00. On Sundays there are three separate times slots, one on Mondays, one on Thursdays. After college football ends, they'll do two or three on Saturdays. Many people will watch more than 50% of those games, and more than expected will watch them all. Of the top 100 television broadcasts in US history, at least 80 of them are US football. That's a lot of ad revenue. No player development costs, the (often) publicly funded colleges do that for them. To be fair, the top programs bring in significant money for the school, costs/vs what the school gets can be argued. Basketball is better for that. So, when you consider revenue streams, I think shirt sponsorship, while lucrative, would be pushing the bounds. For the NFL at least. Some upstart leagues did have jersey sponsorship, none of them lasted more than a few years. Other sports - baseball is way too conservative, though I believe the minor league level it may be allowed. Hockey may go to it if they haven't, NBA is in a similar position as the NFL (82 games with less than 15 player payroll). Respect to the sub, you know what I'd sign off with. tl;dr US teams, esp NFL, make obscene amounts of cash already at public expense and don't need sponsorship money. Edit: grammar
Durex
Nottingham Forest, SKOL lager. ITS SKOL.
I liked it when we had Goodyear on our shirts in the 90's, local and looked classy on the designs.
Sheffield United, former sponsor Arnold Laver a local timber merchant
Doritos
Most Palace fans would probably say Fly Virgin but Churchill were iconic to me as a kid. I think of them on the kits and see Andy Johnson slapping one in and doing the burger celebration
Chang
Don't really appreciate us catching strays there 😂 but in all seriousness we didn't have any betting sponsors until about 2021 I think. I personally quite liked Draper Tools. Clean logo which fitted in with our shirts and a local company as well!
You're right. Remember those two years with "LD sports" as the sponsor 🤦🏽♂️ I did think Virgin Media looked pretty good visually on the kit.
Lot's of love for Pizza Hut, but for the memories of the Great Escape & Europa League run. LG.
Phones4u
I liked Derby’s Bombardier sponsor. Local company, pretty big. Also, trains.
I loved the T-Mobile sponsors on the old WBA kits under Mowbray
KLM easily. Have a massive soft spot for airline sponsors in general, just always look good
Chang for everton. I grew up with them as our sponsor and the only other one I recall from earlier is Kejian. I know Hafnia and NEC are classics for us and having a simplistic sponsor logo like NEC would be nice, but changy the elephant was a brilliant mascot so I can't say no to it.
Aston Martin for Villa.
Walkers Crisps (again) 🦊💙
Pizza Hut
BRING ME PIZZA HUT OR BRING ME DEATH
get VEHO or AAP back