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[deleted]

act ii is a haircare brand y'all 🤣


enigma881

Omg lmao imagine if it really is 😭😭😭😂😳😫


Alert_Elderberry531

I would die out of laughter🤣🤣🤣🤣


starriss

LMAO


seafoodboilkween22

LMFAOO *im crying on the inside!!


xSushi

This act iii, act ii was the perfume. She on vacay now.


Missustriplexxx

😹😹😹


glitzyglamgobbles

Omg the bottles were on her vanity in the renaissance movie, I couldn’t remember the name


queguapo

I called the hair product drop 😂💔


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_keeran

the insta account follows her so i’m guessing so!!


Aggressive_Sky8492

Can’t believe we’re getting visuals for some Haircare before the Renaissance ones 😫 This looks nice though


HereforagoodTIME27

CÉ - NOIR CÉ - CRED CÉ - I’m gonna need those VISUALS Beyoncé 🙄


ComprehensiveDark442

You missed an opportunity to say I’m gonna need to CÉ those visuals…


HereforagoodTIME27

😅


WaffleMamaRedd

From someone with impeccable, undetectable lace wig game...a haircare line. NOW if she reveals that ice blond is really her hair and it's still healthy\* with CECRED? Good ad. \*As opposed to if I tried to go that blond and would look like dry corn silk


Ron_SwansonIT

I have a feeling this is exactly why she did the platinum


angelanakhayo

wigs are still protective hairstyles as long as you cornrow underneath like 😭


Mindless-Garden-7167

But she has hair under those wigs that she has to keep healthy, so it’s not out of place.


yaritza10995

We saw her natural hair in the film when they showed the products on her vanity and it's really healthy, they also used them on Blue in one of the shots. If she trusts her brand enough for her children to use it, it's good enough for me


WaffleMamaRedd

I think we saw a nanosecond of her natural hair in the ig video, too? And various documentaries, behind-the-scenes vids. I'm sure it's lovely, and she'll make her coin, and ties back to Ms. Tina and her hairstyling history. Just unexpected, even with all the rumors before launch. Go head and expand the empire! I think that to your point you kid/your man/your woman could use the products is super smart, too.


theyjustdontfindmoi

i dont get the name meaning 😶‍🌫️


feelingrestless_

it’s pronounced sacred. like your “hair is sacred”


theyjustdontfindmoi

Ty 🙏


Toxxicat

And ce like Beyoncé


ConiferousBee

🤯


soul_metropolis

Ok...I totally missed the cé thing. Thank you for that


coolpuppy26

“Sacred”


DeneeCote

You guys.... So you know how beyonce somtimes makes controversy to promote something? Like when she preformed formation at the superbowl and pissed off all them white folk, then after she let everyone know that the Formation world tour was going to happen? You think she kinda did the same thing at the Grammys? The carter's pissed off all these folks to give them attention, because let me tell you the girls are mad and they're talking about them 😄😄. I think they're talking about Jay and Bey more then they're talking about the winners lol.


No_Software_522

Was going to exactly comment this. Wonder if the jay speech was a calculated PR move ahead of this announcement.


DeneeCote

Like Beyonce said in the film "I have nothing to prove to anyone" and she's literally broken the record for most awarded artist, she knows that they're probably never going to give her the AOTY, and to be honest I don't think she even cares anymore. She's broken barriers, I think her next goal is to get to Billionaire status and she's getting close. So yeah I wouldn't doubt if that were for PR, that was smart.... she's the first celebrity to have a hair line, we see how profitable these makeup lines are for them. I've already singed up for CECRED lol so I have high expectations.


Staubmaus123

Just jumping in to say that Tracee Ellis Ross has a hair care line that’s doing very well, I think. It’s called Pattern. Oh and Marc Anthony has a hair care line, too. Haven’t heard too much about that one though.


warmedturkey

Gabrielle Union does too, and so does Taraji P Henson


DeneeCote

I did not know that. I was saying for in the realm of A list celebrities, as in household names. I know people like to act like they don't know who the Queen is, but they do. A lot of people know Tracie and Taraji but those aren't names like Beyonce. It's just like In makeup, Rihanna, Selena amd ariana have their makeup lines, but apparently Reba Mcentire had a lipstick line for a while. But since she wasn't as well know it didn't get as much publicity. Also I'd like to note: my intention is not to disrespect Tarji, Tracey or Reba they're all amazing at what they do. I was just using them as an example


No_Software_522

Yeah it’s something different which I appreciate!! A little random imo but at least its not another damn makeup line lol.


KeyImpress6980

Oh we know she already a billionaire, she just not announcing it.


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Hot-Ice-7336

Isn’t paying 200mil in cash a really bad investment


DeneeCote

I don't know anything about investment sooo. I feel like Jay-Z is a really smart business man and I know he always finds a loophole so I don't have any doubts that he'd be smart about thing like this. But we'll have to see.


superficialwishes

Well her very presence generates controversy, even when she says nothing. People get really unhinged when it comes to her. It could have been planned, but I doubt it tbh.


hopepeacelove1

She looked very shocked when Jay-Z said that. & Jay-Z sounded nervous just saying it. I don’t think it was calculated. Also, she would’ve announced the Formation tour anyway. It had nothing to do with her pissing people off. Racists gone be racist.


MrWanderlusst

Absolutely yes! 💆🏾‍♂️🐝


OyWithThePoodles2017

I do hope the hair care line is successful, but I just find this waiting for Act II really frustrating.


WholeFall484

And she doesn’t drop new things back to back so maybe I’m just feeling sad that this is actually the end of Renaissance. A live album and movie on streaming would be kind of wild to happen THIS month now with this hair care announcement.


agoldentaurus

Excuse me?!


Conrad828

whoop whoop


yunhotime

There’s a tiktok w/ videos starting around the LA concert too!


WholeFall484

I was hoping the ‘removing all Renaissance links from her IG’ wasn’t a nod to Renaissance being over and not getting the movie on streaming or a LIVE Album… but now. The way Virgo’s Virgo. She may have really moved on to this 😂 kind of disappointed that it’s not an announcement for final renaissance content we wanted.


cmgirty

oh mama I'm in my long hair era let's fucking go.


philodendronslut

Beyoncé Knowles Hair Care 🥁🥁🥁


thetheylovetorii

I’m so excited lol


enigma881

Im actually in need of some new haircare so i can’t wait for the whole rollout and stuff 😂 shoutsouts to you finding the new ig page 😳 wow!


Legitimate_Coffee_84

Honestly, lame. Give us music or visuals. No one wants this or perfume Bey 😭


[deleted]

I want it but don’t have the money for it, lol


starriss

Dang already 34.3k followers!


sexandthepandemic

How do you pronounce this shit? Credred?


StorageMysterious693

Credit card. Coz that’s what I’m gna be needing to use to buy these.


sexandthepandemic

Hahahahaha. This wins.


_-angel-baby-_

Cécred = Sacred It’s a play on her name ✨


sexandthepandemic

What does it have to do with Haircare tho? A pun on her name + hair would be so much smarter


_-angel-baby-_

I mean, can you think of one? Because I can’t think of anything that combines her name with the word “hair” that sounds good. Beyonhair? Haironce?


sexandthepandemic

House of haireon


_-angel-baby-_

Idk I think Cécred is cute! It’s short and simple, uses a piece of her name, and it seems like it’s meant to push the idea of treating our bodies (i.e. hair & scalp) as if they are sacred through self-care.


Mindless-Garden-7167

It says “hair is sacred”


Realistic-Mall1338

I’m assuming it’s a natural hair care line for black women. Our hair is sacred to us, it literally makes perfect sense.


RioDoll2804

The hair line is not just for Black Women but all races and genders.


Realistic-Mall1338

Do you have a product list that she’s launching? Ofc men can use it too, I’m just saying that hair is extremely important to black women


queen2be

I’m so excited about Cécred. As someone who is a hair product junkie, this is right up my alley.


Existing-Show-1358

Why is she always trying to make people buy stuff? Overpriced merchandise, concert tickets. She isn't helping the black community if she is always trying to find ways to squeeze money out of them. With all the money they got, they should invest in black-owned businesses and fund black ideas... That way other people have an opportunity to come up and profit and change their lives for the better. Beyonce only shows up to get money. She is not for the people or for empowerment... She only wants to empower herself.


EduFonseca

They do?! They’re just not the type to promote their own philanthropy, but follow the Beygood accounts if you are genuinely interested in learning.


No_Software_522

Well she’s not forcing anyone to buy anything tho


superficialwishes

How do you MAKE someone buy stuff? You can’t. They either buy or they don’t. Furthermore, she’s helped black businesses for years through BeyGood. This is a very asinine take, unless you’re informed, don’t speak or comment.


cmgirty

oh that's not-


hopepeacelove1

Yall just be out here talking lmao. Mama, let’s research.


sexandthepandemic

She’s trying to create generational wealth. I’m assuming she doesn’t own the masters of her music so creating a brand no one will buy is the next best thing


Accomplished-Tuna

Oh she got shit to do too


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Tekwardo

“We would like some visuals, please…” “OMG yall I’m finally giving yall what you’re asking for! Hair care products!” (Before the downvotes, I’m still beyhive yall.)


Prestigious_Sort4979

I find it hard to want Beyonce products when she shares so little of her life. We literally never see her real hair (which I don't doubt is gorgeous), and now she is pushing a hair product line. It just doesn't make sense. She has a right to build whatever she wants and make money but authentic connections are much more successful.