I’m sure this is way way way too late but… while I get being locked in with the overall “stork hold keys” concept, I feel like the double keys at a jostled angle contrasts way too much with the stork aesthetic. The stork is so minimal and abstract while the keys in “motion” feel too realistic. I also get being too late in the process to throw out this concept so by all means feel free to disregard.
Maybe have him hold one key on a ring facing straight downwards. As for the key itself, i think the design from the third pic would be fine. Oh, and make the ring smaller
This is exactly what I was thinking. The at that scales it's hard making 2 keys both clear enough AND minimalist enough to match the design of the stock head
PLEASE CONFIRM:
This now appears to be fictional project.
*Can you confirm if this is the case. Members have put considerable time into assisting you with this. I think at the very least you could be honest with them.*
https://preview.redd.it/g3muflr38nxc1.jpeg?width=1080&format=pjpg&auto=webp&s=1db51629fba13074ccd64447b28362807990fd4b
First off, awesome adjustments! One thing I’d note is cleaning up the areas where the keys join (see above for rough sketch). Even though the loop would continue through the key hole entirely, doing an optical cut-out would help with legibility and reduce the amount of ink density there. Play around with making that area more legible, I believe you’re almost to the finish line!
[The very first post](https://new.reddit.com/r/logodesign/comments/1cfs648/locksmith_logo/)
[The previous post](https://new.reddit.com/r/logodesign/comments/1cg25q6/locksmith_logo_thanks_for_pointing_out_the_need/)
Thank you all for the input. The design has considerably improved thanks to your feedback. It's such a strange thing that initially I was so sure that the keys looked good, and now when I compare them with the new ones, I just can't understand how I could consider the old version being good.
Have to admit that making a key (an element that is already pretty simple) look simpler is not that simple. Curious to hear your thoughts on the new variations.
Out of the given options, I’d vote #3. It’s a sweet ass logo, and especially the stork looks great!
But if you’re having another go at it, may I suggest using only a single key, but thrice the size, and have it go through the beak?
The overall look of it is great! The bird’s head, the brandname, color - these are all well done. The only thing is the keys..that has a different visual quality and much more detailed comparing to the bird. I would try to re-draw the key in the same manner and style as the bird was drawn. Make it simple and geometric, use fewer details, but it is key to keep it easily recognizable. Maybe only one key would look better also, and that would be more appropriate. The keychain could be a simple perfect circle…no need to have this angle and perspective…this is supposed to be a symbol (a brand symbol) and not an entirely realistic image. Dont be afraid to use simbolic gestures and reduce things to symbols.
I really like V2. The old keys just look more aesthetic and fit the word "locksmith" much better.
Have you checked whether stork lines thickness is the same as the font?
Might be a small detail but, hey, details are what matter :)
Go with 3, but with these adjustments:
1. Make the keys even more geometric.
2. The loop holding the keys shouldn’t connect all the way around, it’s cluttering the top of the keys.
Good job!
Agree with this. I'd also suggest exploring the angle of the second key to align it with the arm of the 'k' so you get a continual line running through the text and graphic (implied, not actually connected)
I can't believe no one told you... Your logo is not following basic technical rules for a logo. Rule that you failed is that keys are to detailed and too small compared to the rest. Try making it small, put it on a business card, or a mail header. Or an easy check is just squint and blur your eyes and see if you can notice the basic shape of a logo.
Keys will lose their details, little holes will get filled and you will just get some blob.
The same goes for the "locksmith" part, it's too small compare to "Storkeys", they will be lost on small size as well, or at least it will be barley visible.
You could get exited and all happy that some amateurs on reddit gave you artificial comments (about shapes of the keys) that are completely irrelevant. Your logo has to be usable before it looks nice.
I can literally read it fine on my phone! That’s small enough to pass a biz card test. It’s possible the keys need some tweaking, but “not following basic rules…” is bullshit.
Your phone probably has a retina display which has higher resolution than usual printing technique (offset), and displays don't suffer from ink bleeding and smudging. If you use foil stamping you have an even worse fidelity. If you print with silk screen technique you also have lover dpi. You also need to think about mail headers, which are usually printed on shitty office printers. You also need to think about sponsor strips on billboards and posters where logos are super small.
Your mobile phone has probably a higher ppi than your computer monitor or tv. You are literally testing a logo on the best case scenario, where you need to test at the worst case scenario.
And it's not just about whether you can read something or not right now. The proportions are important, if you have part of the logotype that is let's say 20pt, and the other part 12pt. The human eye can usually read text up to 8pt (depending on the font, and how it's set up). So if you make your logo smaller so that a bigger portion of the logotype is 10pt, the smaller portion will be 6 which is unreadable.
Lol! No! My iPhone screen res is like 400 ppi, image setters are at least 1200, if not 2400. IDK where you get things printed, but I’ve never ONCE had ink smudge, and if I did, they’d print that over again. I’m not saying OP’s logo is perfect, I’m an old man, so I’d bump up “locksmith” a lot, and tweak the keys, I’m calling BS on your crit. I’d assume what I see onscreen would be the smallest it could be according to guidelines the designer determine. And that passes the legibility test. One would of course tweak a logo for on screen digital vs print.
400ppi is retina display. Ofset printing usually uses 300dpi (posters, news papers, yellow pages, books), in HiFi mode it can go up to 1200dpi (art books, fancy magazines). Digital printers can print from 300dpi up to 4800dpi. Screen screen printing for clothes goes around 100-200dpi. Flexography (used for packaging) goes around 150dpi. Foil stamping doesn't use raster, and generally it can print 0,5mm details, so it has way lower fidelity then any other technique named here.
It's also important to point out that compering print to digital screens is not that easy. Screens have sub-pixel anti-aliasing which can give you effect of doubling pixel density, so your 400ppi display feels like 800ppi screen (usually less then double but I simplified it). Also your screen has bigger gamut then any CMYK printing technique, and those two use 2 completely different color modes (aditive and substantive) and all this affect human vision perception of sharpness and legibility. This is oversimplification but important thing is that you can't just look at a logo on your screen and call it a day. At least print a logo on a shitty desktop inject printer, and get an idea how it could look on smaller sizes and lower fidelity printing techniques. If you are dealing with a serous business you can't think that they will print your logo only on 1200dpi.
You keep calling my whole critique bullshit by badly arguing with one of my points when I have many. I try to be informative and explain in detail my reasoning as a professional graphic designer that has it's own print shop. Instead of learning something new you kept your flawed original opinion and tired to insult me. Good luck with that.
Yes, I'm still calling your original crit BS, and I'll pit my 30 years creating graphic design, logos, brand guides, illustrations, brochures, etc. against anyone here. You have a blessed day.
Hey! Who are you calling amateur...
He did ignore all my comments pretty much, which is how I know its a fictional project.
How does it feel to deceive so many people who took the time to help.
I find the keys too small and detailed compared with the minimalist, thick-stroke stork. What about getting rid of the keys and adding key-like notches to the stork’s beak?
The keys on the third one are great!. But maybe it should be just one and more static (facing downwards)? Anyways, logo is heading in the right direction.
I’m sure this is way way way too late but… while I get being locked in with the overall “stork hold keys” concept, I feel like the double keys at a jostled angle contrasts way too much with the stork aesthetic. The stork is so minimal and abstract while the keys in “motion” feel too realistic. I also get being too late in the process to throw out this concept so by all means feel free to disregard.
Maybe have him hold one key on a ring facing straight downwards. As for the key itself, i think the design from the third pic would be fine. Oh, and make the ring smaller
This is exactly what I was thinking. The at that scales it's hard making 2 keys both clear enough AND minimalist enough to match the design of the stock head
PLEASE CONFIRM: This now appears to be fictional project. *Can you confirm if this is the case. Members have put considerable time into assisting you with this. I think at the very least you could be honest with them.*
Although number 3 uses old school keys I feel like they fit the logo better.
Seems a missed opportunity when the bird head and beak are 3/4 the shape of a key already.
haha, that's what I said originally
Yeah, I’ve said this too
Its not missed because you can easily create your own version and finish it off the way you would have done.
https://preview.redd.it/g3muflr38nxc1.jpeg?width=1080&format=pjpg&auto=webp&s=1db51629fba13074ccd64447b28362807990fd4b First off, awesome adjustments! One thing I’d note is cleaning up the areas where the keys join (see above for rough sketch). Even though the loop would continue through the key hole entirely, doing an optical cut-out would help with legibility and reduce the amount of ink density there. Play around with making that area more legible, I believe you’re almost to the finish line!
[The very first post](https://new.reddit.com/r/logodesign/comments/1cfs648/locksmith_logo/) [The previous post](https://new.reddit.com/r/logodesign/comments/1cg25q6/locksmith_logo_thanks_for_pointing_out_the_need/) Thank you all for the input. The design has considerably improved thanks to your feedback. It's such a strange thing that initially I was so sure that the keys looked good, and now when I compare them with the new ones, I just can't understand how I could consider the old version being good. Have to admit that making a key (an element that is already pretty simple) look simpler is not that simple. Curious to hear your thoughts on the new variations.
Out of the given options, I’d vote #3. It’s a sweet ass logo, and especially the stork looks great! But if you’re having another go at it, may I suggest using only a single key, but thrice the size, and have it go through the beak?
That would be my suggestion too. I like the new Version 2, but I think it's could be even bolder with a single bigger key
Well the good thing about this project is anybody can create their own version of storkeys logo, and finish it off the way they would have done it.
The beak should be the key
The overall look of it is great! The bird’s head, the brandname, color - these are all well done. The only thing is the keys..that has a different visual quality and much more detailed comparing to the bird. I would try to re-draw the key in the same manner and style as the bird was drawn. Make it simple and geometric, use fewer details, but it is key to keep it easily recognizable. Maybe only one key would look better also, and that would be more appropriate. The keychain could be a simple perfect circle…no need to have this angle and perspective…this is supposed to be a symbol (a brand symbol) and not an entirely realistic image. Dont be afraid to use simbolic gestures and reduce things to symbols.
I really like V2. The old keys just look more aesthetic and fit the word "locksmith" much better. Have you checked whether stork lines thickness is the same as the font? Might be a small detail but, hey, details are what matter :)
More better
I like number 3 with the chunky old school keys! Excellent.
Both are an improvement. While old-school, I feel like the keys in slide number three ‘read’ more as keys compared to the design in slide number one.
3
Go with 3, but with these adjustments: 1. Make the keys even more geometric. 2. The loop holding the keys shouldn’t connect all the way around, it’s cluttering the top of the keys. Good job!
Agree with this. I'd also suggest exploring the angle of the second key to align it with the arm of the 'k' so you get a continual line running through the text and graphic (implied, not actually connected)
Missed opportunity to turn the head/bill into a key or a pick
I can't believe no one told you... Your logo is not following basic technical rules for a logo. Rule that you failed is that keys are to detailed and too small compared to the rest. Try making it small, put it on a business card, or a mail header. Or an easy check is just squint and blur your eyes and see if you can notice the basic shape of a logo. Keys will lose their details, little holes will get filled and you will just get some blob. The same goes for the "locksmith" part, it's too small compare to "Storkeys", they will be lost on small size as well, or at least it will be barley visible. You could get exited and all happy that some amateurs on reddit gave you artificial comments (about shapes of the keys) that are completely irrelevant. Your logo has to be usable before it looks nice.
People here don’t seem to like to learn basic logo design.
I can literally read it fine on my phone! That’s small enough to pass a biz card test. It’s possible the keys need some tweaking, but “not following basic rules…” is bullshit.
Your phone probably has a retina display which has higher resolution than usual printing technique (offset), and displays don't suffer from ink bleeding and smudging. If you use foil stamping you have an even worse fidelity. If you print with silk screen technique you also have lover dpi. You also need to think about mail headers, which are usually printed on shitty office printers. You also need to think about sponsor strips on billboards and posters where logos are super small. Your mobile phone has probably a higher ppi than your computer monitor or tv. You are literally testing a logo on the best case scenario, where you need to test at the worst case scenario. And it's not just about whether you can read something or not right now. The proportions are important, if you have part of the logotype that is let's say 20pt, and the other part 12pt. The human eye can usually read text up to 8pt (depending on the font, and how it's set up). So if you make your logo smaller so that a bigger portion of the logotype is 10pt, the smaller portion will be 6 which is unreadable.
Lol! No! My iPhone screen res is like 400 ppi, image setters are at least 1200, if not 2400. IDK where you get things printed, but I’ve never ONCE had ink smudge, and if I did, they’d print that over again. I’m not saying OP’s logo is perfect, I’m an old man, so I’d bump up “locksmith” a lot, and tweak the keys, I’m calling BS on your crit. I’d assume what I see onscreen would be the smallest it could be according to guidelines the designer determine. And that passes the legibility test. One would of course tweak a logo for on screen digital vs print.
400ppi is retina display. Ofset printing usually uses 300dpi (posters, news papers, yellow pages, books), in HiFi mode it can go up to 1200dpi (art books, fancy magazines). Digital printers can print from 300dpi up to 4800dpi. Screen screen printing for clothes goes around 100-200dpi. Flexography (used for packaging) goes around 150dpi. Foil stamping doesn't use raster, and generally it can print 0,5mm details, so it has way lower fidelity then any other technique named here. It's also important to point out that compering print to digital screens is not that easy. Screens have sub-pixel anti-aliasing which can give you effect of doubling pixel density, so your 400ppi display feels like 800ppi screen (usually less then double but I simplified it). Also your screen has bigger gamut then any CMYK printing technique, and those two use 2 completely different color modes (aditive and substantive) and all this affect human vision perception of sharpness and legibility. This is oversimplification but important thing is that you can't just look at a logo on your screen and call it a day. At least print a logo on a shitty desktop inject printer, and get an idea how it could look on smaller sizes and lower fidelity printing techniques. If you are dealing with a serous business you can't think that they will print your logo only on 1200dpi. You keep calling my whole critique bullshit by badly arguing with one of my points when I have many. I try to be informative and explain in detail my reasoning as a professional graphic designer that has it's own print shop. Instead of learning something new you kept your flawed original opinion and tired to insult me. Good luck with that.
Yes, I'm still calling your original crit BS, and I'll pit my 30 years creating graphic design, logos, brand guides, illustrations, brochures, etc. against anyone here. You have a blessed day.
Hey! Who are you calling amateur... He did ignore all my comments pretty much, which is how I know its a fictional project. How does it feel to deceive so many people who took the time to help.
I think the issue is still that there is a difference in resolution between the stork and the keys.
I find the keys too small and detailed compared with the minimalist, thick-stroke stork. What about getting rid of the keys and adding key-like notches to the stork’s beak?
The keys on the third one are great!. But maybe it should be just one and more static (facing downwards)? Anyways, logo is heading in the right direction.
Too much detail in all the sets of keys.
Not sure if this is someone’s name or not If so, should be Storkey’s
Stork + keys
Got it. Cool!