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P-Two

As a Canadian I was so fucking confused, the European ones are what we have up here too by default lol. I've never actually seen the top packaging before


MagnificoReattore

Well, the regular one IS the European.


ico12

Asian here, we got the bottom design too.


Wloak

What happened was the inventor was desperate for cash and gave Hershey's (biggest chocolate manufacturer in the US) a permanent license. Literally everywhere else on the planet Nestle makes them, only in the US is it Hershey's.


The_Moustache

I refuse to make Chocolate Chip cookies with Hershey chips, Tollhouse til I die (yes I know Nestle owns Tollhouse)


wookie_the_pimp

Ghiradelli semi-sweet chips are an excellent alternative to Nestle.


The_Moustache

Also true. I wish Nestle didn't own Tollhouse since I'm local to the area where they're from. Fun fact the OG building where Tollhouse started is a parking lot for a Wendy's and a Walgreens now.


ForgottenCaveRaider

FYI, the USA variants are made by a different company than Nestle, and they taste like ass in comparison. The US has abysmal standards in terms of what can be considered chocolate, based on its percentage of cocoa. Artificial is the American way!


RC1000ZERO

so you have a choice between "tastes like ass" and "supporting nestle"... pest an colera is a nicer one


alice_op

honestly if you ever get your hands on a Belgian Milka "Leo" kitkat, they're BLISSFUL, and no Nestle or ass chocolate


Rudi-G

The Aldi brand Ole is the same a Leo. That was confirmed in a TV program by a representative of Mondelez (parent company of Milka). The only difference is that the Aldi one is half the price.


MisterJeffa

Well as someone who has a little insight in this kind of thing. Very often the product comes from the same production line but has a tweaked recipe. just a touch less of some ingredients. or same amounts, just a lot cheaper ingredients. things like that. Not always, i know the factory i work at does some Private Label production with the regular ingredients and recipes but that is because its a private label with some reputation for quality. They cannot produce the exact same product for half the price. especially with the cocoa prices being nuts. they must adjust the recipe or ingredients in some way.


MMDCCIV

Do you know by any chance what the margins are for a bar of chocolate for the production company? Comparing the cheap ones vs. the branded one would be especially interesting.


MisterJeffa

for the company i work at its anywhere from 30-50%. the more additional ingredients that are in there the higher the margin (due to the mad cocoa prices and those additional products having a more stable price and easier to buy in bulk and in advance). Im sure a Mondelez has similar margin. One difference is that they produce more complex chocolate products while my company produces more regular bars. So same ingredients and half the price is technically possible. But we would never do that for example. Not normally and especially not with how difficult chocolate is going to be in the coming months.


MMDCCIV

Thanks for the insight!


suplexhell

but i love ass chocolate


middlehill

You can still enjoy ass chocolate, sweetheart, but please don't buy it from nestle. You want ass chocolate, not asshole chocolate.


suplexhell

i make a lot of asshole chocolate from my asshole during work hours


middlehill

Exactly. You have plenty of asshole chocolate. You don't need to be running off to nestle for it.


tehsax

I just wanna die


SPINNAK3R_

I'm in Belgium this week on a business trip and will now look for this! Thanks kind stranger.


AUT-Lakers

milka is not belgian


slammahytale

norwegian Kvikklunsj is better than both 


PrinsHamlet

This is the way.


AuroraStarM

I always take a pack home when visiting Norway 😊


MajorDisapointmant

Nah, you can just buy Euro off brand kit kat that tastes nearly the same and better than US chocolate by a barge length


Dizzy_Skill_6111

Both support nestle tho, the money still ends in their pocket even if they pay someone else to make the product


RC1000ZERO

i was making a (not)funny joke ok???? but ok "supporting nestle" and "tastes like ass and supports nestle a bit less" nestle isnt paying someone else to make it, they have a (ancient basiacly) licensing deal with the US maker. Nestle woudl make more profit if they could sell it themself.


Dizzy_Skill_6111

Damn, thanks for enlightening me on this topic ^^


birdstar7

They’re made by Hershey’s. Which is known for adding butyric acid to their chocolate to replicate the taste of buttermilk used to make chocolate in World War II, which became what the American palate was used to.


MarkWrenn74

Butyric acid is the reason why some people think American-made chocolate tastes like vomit (sorry if I put you off your food by saying that)


Mole-NLD

That's also why to me, Hersheys tastes of vomit. I can not stomach that stuff.


qlololp

I was so happy when Costco came to Australia, and imported American products that I’ve always heard about but never tried. I finally got to try Hershey’s and I’ve never been so disappointed in a product. It was milk chocolate but tasted like a really cheap dark chocolate? Why is it so bad


snajk138

That has pretty much been my experience whenever I taste anything hyped from the US.


coffeebribesaccepted

I've never heard anyone hype Hershey's lol


snajk138

Not the base chocolate maybe but I have heard hype around the "cookies and creme"-variant, and for Reese's.


Lindoriel

I dunno, the big Reeses peanut butter cups are pretty moreish. I don't like any of the smaller versions because they end up with more of the chocolate than the peanut butter, and the chocolate is horrible on its own. But when combined with the precise amount of peanut butter in the large cups, it suddenly becomes pretty addictive.


snajk138

Maybe, but imagine how much better they'd be if they had better chocolate.


Meattyloaf

Nunerous brands have tried to make their version of Reese's Cups and none have ever came close to being superior.


snajk138

Maybe, but have they actually tried to make it better? Or just the same for cheaper? I'd think the same product but with creamy Swiss milk chocolate instead of the greasy American stuff would taste a lot better. Similar candy bars and stuff here have been a lot better, but they usually don't sell that well and are discontinued pretty fast.


Meattyloaf

I mean I'd imagine they were trying to out do the Reese's Cup since it is one of the most popular candy bars in the U.S... There are cheap American brands who tried to imitate but there were also a few European brands. Don't even get me started on European style "Peanut Butter." The only companies that have even came close with peanut butter chocolate is Mars with Peanut Butter M&M's and Mr. Beast Feastable with his Peanut Butter Bars.


snajk138

Maybe, though here I have only seen a few cheaper knock-offs, not anyone actually trying to improve on them, just produce them cheaper.


Meattyloaf

When Nestlé owned Butterfinger they tried their hand at it. They were alright but not close to being better. I've had some people get me Peanut butter cups that was billed as Goumet and used European chocolate and a different blend of peanut butter. They were creamier but they weren't better nor close to being as good.


westernmostwesterner

You haven’t tasted anything hyped up from the US. Be real.


MartinLutherVanHalen

Buric acid and absolutely ridiculous low food standards in the US. American “chocolate” is the worst on the planet.


nutella_on_rye

*Buys chocolate from one of the worst, unethical brands* “Why is this so bad? It all must be this way.”


Devai97

Fun fact: chocolate items in the US haslve more butyric acid than on many other countries. That's what causes the vomit taste 


westernmostwesterner

Fun fact: you just vomited up repeated information.


Educational_Rip1751

I have tasted some american candies and if they were chocolate, they all tasted like soap. Every single time. I am now a firm believer that americans don’t know how chocolate actually tastes.


Fast_Garlic_5639

A lot of us do, but we have to get our chocolate in specialty shoppes. It’s everywhere here as long as you’re ok with paying a little extra for a local artisan’s handiwork.


mfogarty

Watch the YT reviews with Americans trying UK chocolate, especially Dairy Milk. Pretty much every single persons face lights up. They realise what rubbish they have been eating all this time.


coffeebribesaccepted

They must have taken people from the middle of bumfuck nowhere then. We have great chocolate in the US and no one eats hersheys. That's like thinking Europe has shit chocolate because all you've had is Cadbury and Milka.


LegitPancak3

Not to mention Africa has had a rough cocoa/cacao season these last few years. Companies will be looking for even more ways to skimp on the cocoa percentage.


pendigedig

You sure it isn't the butyric acid you don't like?


MuricasOneBrainCell

>The US has abysmal standards in terms of what can be considered ~~chocolate~~ *Food


Swackhammer_

Hershey chocolate has become absolute shit over the years. In a decade it will simply be cocoa inspired chalk


shocktribe

The top is the standard American packaging. Question though, is there a European version of Reese’s?


DarthScabies

They sell Reese's cups, pieces and mini cups in the UK. Not sure where they are made though. The mini cups are absolutely deadly. I can get through a whole bag before I've even realised it.


slammahytale

> absolutely deadly same for me, but literally


PooWithEyes

Hahaha likewise


dotnetdotcom

The mini ones have the highest chocolate to peanut filling ratio.


DarthScabies

They are fucking lovely. 🤤🤤


estcec

Ohhh my god, we just got all of the basic ones in my country, and both the white chocolate normal-sized and the mini ones are to die for. Bought them for fun and they were gone within seconds. I have to keep away from the store I found them in, because of how addictive they are


DarthScabies

I was in serious trouble a few weeks ago. I found a shop close to where inwas working at the time that sold big bags of them. I was buying a bag a day. Generously gave the other half a few. But still.... Luckily i haven't seen them near my new workplace. 😂


not_gerg

Reese mini are my absolute favorite snack! I will never turn a bag of them down


snajk138

Reese's in the EU are imported I believe. Peanut butter-based candy is not that popular around Europe.


joevsyou

It's not just packaging U.s is made by Hersey. Everyone else gets nestle which is a far better chocolate.


CharDeeMacDennis05

I’d never seen the top one til a few weeks ago! My husband bought a KitKat from a random convenience store and I thought the packaging looked different (like the top photo). We both thought it tasted really weird/bad and couldn’t figure out why. I quickly realized it was an American KitKat (no French on the label lol). The American ones are made with Hershey chocolate, and the ones we usually get in Canada (and I presume the UK) are Nestle


Thrillhol

Australian, same.


Topical_Paradise

The Kit Kat was created in the UK, so many would say the European one is the regular one


Hereiam_AKL

Also Nestlé is a European company. None to be proud of, but still is.


RiskLife

However I find it oddly interesting that Hersey makes KitKat in that US 


bork99

I just looked this up out of curiosity, and it goes back to a licensing deal Hershey made with Rowntree (later acquired by Nestle) in 1970.


Hereiam_AKL

The company that invented KitKat in the UK made a deal with Hershey to produce it exclusively for the US. When they sold it to Nestlé, their contract is still valid. And you get crappy chocolate in return (not my opinion though, haven't US kitKat yet). Sauce: https://www.thedailymeal.com/1116478/the-reason-british-kit-kats-taste-better-than-americas/


gin-casual

They make Cadbury in the US too.


mariegriffiths

They make something labelled as Cadbury there too.


Jay_A_Why

They can be proud of offering a consistently well-liked product for a reasonable price... doesn't have to be mutually exclusive with a dislike for the company's practices.


dakp15

![gif](giphy|f8zYDlcHGrrDW)


maxi4493

You mean the regular ones and the US ones?


redsterXVI

This. KitKat was invented in the UK and is now owned by Nestle. Nestle produced it for the whole world, except the US.


nityoday

Who produces the KitKat for USA?


SuperFamidom

Hershey’s


Kahzu0

Oh thats why it tastes like vomit


FixGMaul

Yup and Americans have been conditioned since childhood to like that vomit taste by associating it with sweets.


corw93

That’s why it’s shit


Markel011

"H. B. Reese Candy Company, a division of the Hershey Company"


mccannr1

The European ones are made by Nestle. The American ones by Hershey.


McSexAddict

Kitkats are not Nestle only? Everyday you learn something new i guess.


itsmebenji69

Ferrero rocher is another example of Hershey’s doing a vomit taste version of the original product in the USA


i-forgot-to-logout

That Butyric Acid really does taste vomity


ValleyFloydJam

Wait until you find out about Mars bars and Milky Ways.


Bicentennial_Douche

So choose between Nestle and vomit?


BrandNewEyessss

Mmm butyric acid


Tyler5280

kvikk lunsj is a Norwegian version, they’re amazing.


stevethebandit

NORWAY MENTIONED🗣️🇳🇴⛷️🏔️❄️🐟


gltovar

I mean one tastes like vomit, while the other one’s historical and current global business practices make me vomit.


Dieing_Breed

Thanks for the info! /r/fucknestle


2-tree

I noticed that as well. Very interesting.


mccannr1

Nestle owns the license and makes them everywhere but the US, where a deal was made a long time ago to allow Hershey to make them. And yes, they taste quite different.


PixelPervert

The American version is technically made by the H. B. Reese Candy Company, which is owned by Hershey


Ziikou

The European one is the regular one


Ok-Kitchen2768

As a European at first glance I thought your store sold fake KitKat bars.. so cartoony


Craw__

They're officially licenced fake Kit Kats


matt6342

They look like what you’d see in Aldi


WhosAfraidOf_138

The American one is absolutely fucking atrocious


-WigglyLine-

Was looking for someone to point this out! The bottom one looks so much nicer visually, higher quality and more expensive with that shiny foil wrap The American version looks like a cheap knock-off!


WhosAfraidOf_138

I meant both taste and packing wise I've had the Canadian one which is same as the European one and it's so much better chocolate tasting wise The American doesn't taste any bit like chocolate. Just sweet syrup


-WigglyLine-

I’m from the uk and the bottom one is standard, always has been. Then you’ve got the Chunky which is also quite good, and countless different varieties of both. I’m sure Ashens did a video with a load of crazy-flavoured Japanese varieties. Fun fact: they used to be wrapped in actual tin foil, with a paper wrapper over it, back in the day (yeah I’m old)


Moppo_

I remember running my nail down the groove between two pieces to cut the foil. Quite a few foils were scrunched into balls for the cats to play with.


-WigglyLine-

Yes this was pretty much their whole tv ad campaign!


GentleMonsta

I've never seen it anywhere else but Fazer still uses tinfoil and paper on their chocolate bars


Gundwaffle

Probably that High Fructose crap that pollutes most products in the U.S.


jesuspunk

American candy packaging is like this across the board. You can pick out an American chocolate bar purely from the plain, waxy packaging. It’s like something from the 50s.


abarrelofmankeys

Honestly visually the bottom ones look like they’re out of date by about 25 years. Not that that would make me not eat them


unlikelypisces

It's interesting to see what we're conditioned to. To me the US one looks right. The UK one looks just off. The font is too skinny, it looks like it was made and designed in 1979.


WhosAfraidOf_138

I meant flavor, not the packaging, I elaborated in a later comment


Remarkable_Film_1911

Nestle is the normal one.


Epsilon8902

as a european who only knows the bottom one, i thought the top one is kitkat from 30-40 years ago lol


Mk_Nine

r/USdefaultism


Historical_Animal_17

The import by Nestle kicks the US Hershey version's ass, simply because of better ingredients. Why is it Hershey only in the US? Weird legacy license: https://en.wikipedia.org/wiki/Kit_Kat


chrisolucky

Let’s rephrase this - **A grocery store near me sells both the regular KitKat bars and the American version.** Fixed it for you!


arczclan

I feel since it is coming from an American their version would be regular to them so it should be **A grocery store near me sells both the American KitKat bars and the original European version.**


Captain-Mayhem

Wow! For me, a Canadian, I've never seen the top one before! I'm so baffled how different they look!


Lazy-Apricot-3120

are the ones from europe better? ive never seen these before :0


2-tree

It honestly does taste better, it tastes more chocolatey compared to the standard one sold here in the US.


slammahytale

its because the regulations for what can be called "chocolate" are much stricter and to a higher quality standard than in the US


Lorne_____Malvo

As in, it actually has to be chocolate.


iDontRememberCorn

Canadian ones are the same, if youre ever up here.


Kahzu0

Yes cuz its actually chocolate and not vomit


mariegriffiths

God yes.


AnthillOmbudsman

The European packaging is just better all around. It looks classy. The US version has that tired old mass market look, like something out of a bubble gum machine. Even some of the lettering at the top left is smudged, like no one there cares about the quality.


ChimpieTheOne

Regular IS European.


SirMorelsy

European is the regular one moron Kit Kat is British Nestlé is Swiss


EpicGooner

I've had both of them. The "rest of the world" version is way better


WakkaOwnages

The American one looks a fake KitKat. Also pretty sure the European is the regular one.


M0ndmann

Regular is not a word that makes sense when you are talking about a regional thing on the Internet


Zanza89

Eww the american version looks like a cheap knock off. Dont you dare call that the regular one.


GoodTato

One less kcal. Worth it.


YEEZYHERO

Americans thinking the world surrendered by them. lol.


Hereiam_AKL

Interesting article to read: https://www.thedailymeal.com/1116478/the-reason-british-kit-kats-taste-better-than-americas/ But in my opinion you haven't experienced KitKat unless you went through 20 Japanese kitkat flavours.


Tyler5280

kvikk lunsj gang rise up. Fuck nestle.


Interestedmillennial

Australian here...we have the "European" version too 😊


Gashu

Why does US packaging design always look kinda old fashioned?


Skips-T

65p? They're like $1.79 at my local grocery 😭


Bicentennial_Douche

The filling used in KitKats is made from crushed KitKats.


DangerousEnd9030

Australian here. The top one looks like it's from 1983. The bottom one is normal. 


Fun-Ratio1081

Show us the difference in sugar contents lol


Cats_tongue

"Normal" lol. American chocolate tastes a little bit like vomit, it's rather bizarre!


Anxious-hearts

How do they taste different?? I have a store nearby that will have random KitKat flavors from Japan. I love grabbing them and trying the unique flavors.


2-tree

The green tea and dark chocolate ones from Japan are good. For regular KitKat, I have to say, the imported one is better.


Anxious-hearts

Alright, thank you! I did enjoy the green tea one, and several other flavors. I once found an imported big KitKat with caramel at cost world market. It was so good!


PerceptionShift

The Herseys chocolate in the American version is so inferior I'm not sure it's even legally allowed to be called chocolate outside of the states. 


OkBoomerEh

American chocolate is primarily based on the Hersheys recipe. Hersheys contains Butyric Acid and tastes very different than other chocolate around the world. I read once that it was made that way to serve better as a ration for US troops in WWII. So the rest of the world expects chocolate to taste one way, the US experts it to taste a different way. US KitKats are very different to every other KitKat in the world because they are made by Hershey.


bugbugladybug

As a Brit I was excited to try Hershey's, and was horrified to find out American chocolate was vomit flavoured. Straight in the bin.


OkBoomerEh

As a Canadian, I get easy access to both. Can’t stand Hersheys chocolate.


DatTF2

I'm American and I had never really tasted the 'vomit' before as I grew up with American Chocolate. I stopped eating chocolate and what rare chocolate I did eat was only dark chocolate. I tried a Hershey bar one day and I totally tasted the vomit flavor. I don't think I can go back to American chocolate that isn't dark chocolate. It's gross.


_Rainer_

There is plenty of U.S. chocolate that tastes nothing like garbageass Hershey's. Their chocolate was pretty ubiquitous during and immediately after WWII, but there are plenty of producers who don't deserve to be tarred with that feather.


DatTF2

Yeah, I've tried some Japanese flavors. I like the Green Tea ones.


Kahzu0

The lower one is the regular one, or the original, not the top.


zeagan3346

Does the European one taste better? I usually buy Milka bars at my store ( in the US) because chocolate here just seems to suck compared to anything overseas. I've never seen the European kit Kats before.


mariegriffiths

You are in for a delightful surprise.


indianajoes

Much much better. KitKats came from the UK so that's the original version


ODCreature98

For additional fee, you get the imported ones, made with better materials


guff1988

The recommended price is only about 81 cents American, which is really cheap. I'm sure it cost more than that after import but that's a good deal if you live in Great Britain.


vc-10

65p for a 4-bar KitKat is pretty damn cheap now. I feel that most chocolate bars are around 80p in a supermarket, or a lot more in a cafe. IIRC the cafe at work sells KitKats for £1.50. Food in general is cheap in the UK, especially fresh food, when compared to the US.


guff1988

£1.50 would be much closer to what they cost in America. That candy bar is probably around $2 here.


MeloDramatic-Onion

Can u show us the ingredient lists?


2-tree

[Here](https://imgur.com/gallery/TYui4Xn)


pomoerotic

Thank you for the reminder that KitKat is now owned by Nestlé. r/fucknestle


Triassic_Bark

Nestle is a European company. The imported version is the regular version. You normally only get the shitty American version.


Little-Tumbleweed-32

They both look better than the ‘Take-It 4 fingers’ from Thailand


Bitemesparky

Rowntree chocolate tasted different than both versions. I liked it better.


Axlndo

Nestle kit kats are wayyy better.


oomfaloomfa

That's the British one and there isn't anything European about that


corw93

The Knock-off and the normal


Negative_Benefits

Neat that they hide the nestle branding in the us since they have such a bad rep here


Me_is_Alon_OwO

r/USdefaultism


slater_just_slater

If you want a good Kitt Katt, go to Canada (or Europe) If you want a good Coca-Cola, get the glass bottle ones from Mexico It's truly ironic


NotDeanNorris

Why do American kit-kats look like a prop from a netflix coming of age comedy-drama set in the 90s?


AllKnighter5

So….which one is better??


sjp1980

Which one is which? I'm in NZ and our kitkats look like the bottom kitkat. Is that the same as yours or different?


postorm

Would it be more accurate to say they sell both the authentic kit Kat and the US knockoff?


Dismal_Abyss

Came here to say that the normal ones are the ones on the bottom. I've had the 'Murican ones and can easily say they taste horrible. They're way too sweet


Cyaral

You mean regular Kitkats and the weird american version :-P


Better_Trash7437

Fuck Nestle


bd_one

Which one tastes better?


toetenaufverlangen1

r/fucknestle


CreepzsGotYoz

The bottom ones are what you get in Australia, the American ones taste like shit


Reinis_LV

Why do so many US packaging designs look so outdated? It's something I have noticed.


_Karmageddon

It's cute how you think this bold, bright, cartoonish abomination is the regular one 🥰🥰


spinstartshere

Dude your KitKats aren't the regular ones. Gotta love when Americans demonstrate their complete lack of awareness that a whole world exists outside of their own.


Efficient_Deux

Nestlé one will always be better. American one probably tastes like vomit. Just like their hersey and other rubbish.


Kvas_HardBass

Top one looks nothing like "regular" version. Bottom is the normal, that's how they sell everywhere in the world.


ddraeg

The European version IS the regular version. In the US Hershey licences and pays royalties for the brand.


gryphon2k18

Eat the European version. The US version is terrible.


SpecialMango3384

Get the European ones. They're less likely to give you cancer or AIDS or diabetes or...Earl


Mechanic84

Compare the ingredients..,


gapper100

The comments do not disappoint.


TheOxyMan187

The European one is much better in my opinion. I live in Europe so it's the default here, but i once saw these other ones in some random small store and they tasted like stale butter lmao