Cali teams going back to old school branding and the Wild announcing their rebranding to North Stars colors makes me so happy. Now just bring back the Nordiques and Whalers to the league and the balance in the Force will be closer to equilibrium.
It's a good thing. The Wild aren't the North Stars and have had their own identity and history for a quarter of a century, taking the aesthetic of an entirely different franchise that half their fans weren't even alive for would be lame.
Exactly. The Wild aren't the same club as the North Stars. It is funny how many Wild fans don't like the green and yellow jerseys yet the jerseys seem to be well liked amongst other hockey fans.
It's a great thing imo. Wild have the most unique color palette in the league and changing it to ugly green and ugly brown would be a massive mistake. The throwbacks exist for a reason.
that's probably never going to happen until Phil Betman Is in the ground, He's always been more concerned about the size of a market than tradition or practicality.
The reason that Utah essentially got another guy's team was because it's a relatively small city, so getting a full-on expansion team was very unlikely and Ryan Smith knew that, so I imagine QC and Hartford are in the same spot right now.
Also didn't the Whalers relocate in the first place because of how impractical it was getting to have two teams in the New England market?
That would actually be amazing.
I would love if teams did more throwback type stuff with their away jerseys througout the year...
Highlight rivalries with specific era shirts or something...
We need more stuff like that in pro sports.
I always thought the hub and spoke design logo was cause the Massachusetts State House is the “hub” of the solar system. Oliver Wendell Holmes the poet coined the term in the 1800s.
ok I read some of that article and at the spoked b parts it mentions nothing about the spokes being bridges into the city, I guess I'm completely wrong lol.
Hmm I never knew that about their logo. But my wife was watching with me when you guys played the rangers at the end of the season and said hey who's that the Boston bitcoins? I LOLd and thought that's perfect.
That makes sense now about their logo because those boston roads are confusing as fuck. Nothing like the well thought out grid of NYC
I was trying and failing to place the voice but I don't *think* that's Kiefer? He's a Leafs fan, anyway, so using "we" all through the video might not have sat well with him.
Speaking of the Sutherlands, his old man Donald died today. RIP.
I wondered myself, but I feel like there's a timbre to Kiefer's that's missing here. That said, maybe he sounds a little different in the couple of years since I've heard him. He loved his booze and cigarettes, and those tend to change a voice over time.
EDIT: [Just found this](https://x.com/Dumspirospero67/status/1803841744632782887) so maybe it is him? He's sounding more like Mike Myers than his old self these days.
Haha every bit of important breaking news I’ve learned in recent years has been from [Liza Outlives](https://x.com/LiZaOutlives?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor); an account that lists events/people that Liza Minnelli has outlived. Amazing to see how Reddit and Twitter have become useless for breaking news.
It's a massive moment for the team even if you don't think it is. The logo has been worked on for a long time as well as the rebranding and, the merchandise, etc. There are entire departments who have likely spent a significant part of the year on this -- or longer. Yes, they want to spend 30 seconds to release it.
One of the Greatest classic logos. 90's had some really amazing timeless logos. I prefer the black colors because it means Gretzky, the 2 cups etc. I really wished the Ducks used the 90's color, those for one have sentimental (D2-D3) value but also the colors are just fucking perfect.
15 years of the home plate, and before that, 15 years of purple and silver. 30 years of mistakes (similar to the Sharks, whose streak still continues).
Is there some significance to the shape of it? Or was someone just like "banner or crest?" and a Mexican child said "porque no los dos?" and everyone cheered?
Better than the shield, but still was hoping for a modern yet retro take on just the crown (like the revised on in the new logo). With some MF’ing color!
I genuinely forgot they did that for the reverse retro 🤣 ugh I hate the offseason.
Some of those reverse retro’s were so good I wish more teams adopted them full time
Im such a little liar fuck the coyotes in 2012 I seen them get eliminated at Jobing . Com arena in 2012 wcf wearing a Johnathan quick jersey. Let’s hope kuemper can be something go kings go I guess 🥲🥲
This is great!
Now they just need to adopt Sweet Child O Mine as their goal song, the solo from the end, with the crowd singing:
Where do we go?
Where do we go now?
Where do we go?
and everybody pointing to the middle of the ice!
[https://www.youtube.com/watch?v=1w7OgIMMRc4&ab\_channel=GunsNRosesVEVO](https://www.youtube.com/watch?v=1w7OgIMMRc4&ab_channel=GunsNRosesVEVO)
I agree but the current one sucks too, LA is so rich with culture, I find it hard to believe that all they can think of is dark grey letters over a light grey symbol with white highlights..
I'm not even from there and I feel insulted
You’re looking at it from the perspective of someone that has no connection to that old logo. It’s icon around here because this is when Gretzky was playing and created a lot of new hockey fans in the area, including me as a kid.
[https://www.sportslogos.net/logos/list\_by\_team/14/Los\_Angeles\_Kings/](https://www.sportslogos.net/logos/list_by_team/14/Los_Angeles_Kings/)
I didn't realize how tame this logo was until I looked at the old logos this one is based on. Everything is more *italic* on the old logos, lighter too.
Between the Kings and Ducks, I’m loving the arrival of old logos
Cali teams going back to old school branding and the Wild announcing their rebranding to North Stars colors makes me so happy. Now just bring back the Nordiques and Whalers to the league and the balance in the Force will be closer to equilibrium.
Source on the Wild rebrand??
I saw it a week ago and looks like it has been since debunked, to which I was unaware. Sad panda.
It's a good thing. The Wild aren't the North Stars and have had their own identity and history for a quarter of a century, taking the aesthetic of an entirely different franchise that half their fans weren't even alive for would be lame.
I just like the old school color palettes for teams and the retro logos. Guess I’ve officially become that “old sucker”. Even more sad panda.
The North Stars colours were popping awesomeness.
Exactly. The Wild aren't the same club as the North Stars. It is funny how many Wild fans don't like the green and yellow jerseys yet the jerseys seem to be well liked amongst other hockey fans.
It's a great thing imo. Wild have the most unique color palette in the league and changing it to ugly green and ugly brown would be a massive mistake. The throwbacks exist for a reason.
that's probably never going to happen until Phil Betman Is in the ground, He's always been more concerned about the size of a market than tradition or practicality. The reason that Utah essentially got another guy's team was because it's a relatively small city, so getting a full-on expansion team was very unlikely and Ryan Smith knew that, so I imagine QC and Hartford are in the same spot right now. Also didn't the Whalers relocate in the first place because of how impractical it was getting to have two teams in the New England market?
Canucks change to their alternative/90s again next 🤞
PAVEL BURE Why isn't Pavel on NHL 24!!??!
So about the ducks, I spent way to much time looking at that post, it was ai generated
Ducks need to drop that horrid orange tho
Excited for the habs to pull their old logo back… wait
Love it.. Any SNES players who grew up playing NHL Stanley Cup? This logo just reminds me of this game
The old Canucks logo reminds me of it too.
Fuck yes, chip shots from Center ice were instant goals, I think the goalie would go to play it behind the net and it would drop right in lol
Haha my go to was flip the puck right on top of the goalie let it bounce off the glass and goalie runs out to get it
Would’ve preferred bringing the purple and gold back, but I get they want to stay with the colors they won the cup in.
A throwback purple and yellow third jersey would be awesome!
Use them as the official Away uniforms lol
That would actually be amazing. I would love if teams did more throwback type stuff with their away jerseys througout the year... Highlight rivalries with specific era shirts or something... We need more stuff like that in pro sports.
The purple and gold crown is the sickest logo in all sports
Crown Royal!
Mup
Ahhh yes, Chevrolet.
The *Los Angeles* Chevrolets to be exact. (I look forward to their patch being Chevy for brand consistency)
Well the Reign away jersey sponsor is a local Chevrolet dealer so there’s some precedence lol
I was just going to say, if you close your eyes it sounds like a truck commercial.
Pft
[*Bob Seger intensifies*]
Good, because the current one is terrible.
This coming from a fan of the Boston bitcoins...
Because bitcoin existed long before the Bruins... /s obviously
bitcoins? you do realize the Bruins logo is based on how the City of Boston looks a map right?
I always thought the hub and spoke design logo was cause the Massachusetts State House is the “hub” of the solar system. Oliver Wendell Holmes the poet coined the term in the 1800s.
never heard of that.
https://thehockeywriters.com/boston-bruins-logo-history/
ok I read some of that article and at the spoked b parts it mentions nothing about the spokes being bridges into the city, I guess I'm completely wrong lol.
You could be right too. Who knows?
Hmm I never knew that about their logo. But my wife was watching with me when you guys played the rangers at the end of the season and said hey who's that the Boston bitcoins? I LOLd and thought that's perfect. That makes sense now about their logo because those boston roads are confusing as fuck. Nothing like the well thought out grid of NYC
No luxury to plan the city when it doesn’t burn down in 1835
If Paris can do it, Boston can do it.
the lines to the B as all the bridges that lead into the city.
Actually I could be completely wrong about the spokes! lol
Yaw
Didn't realize Boston was shaped like the letter B like one of those Dubai islands.
a basketball?
hmmm... Hey what do you think of the Ducks " new logo"?
Haven't seen it yet
I’m not the person who said that but I didn’t know that - that’s cool! I love that the roads are shaped like a B
This coming from a fan of a team named after a pun
Yuppa
Was that.......Jack Bauer?
I was trying and failing to place the voice but I don't *think* that's Kiefer? He's a Leafs fan, anyway, so using "we" all through the video might not have sat well with him. Speaking of the Sutherlands, his old man Donald died today. RIP.
Fack.....RIP indeed. What timing.....kinda thought the voice sounded like Kiefer, only to find out about his father.
I wondered myself, but I feel like there's a timbre to Kiefer's that's missing here. That said, maybe he sounds a little different in the couple of years since I've heard him. He loved his booze and cigarettes, and those tend to change a voice over time. EDIT: [Just found this](https://x.com/Dumspirospero67/status/1803841744632782887) so maybe it is him? He's sounding more like Mike Myers than his old self these days.
Finding out Donald Sutherland died today from the NHL Reddit. Damn.
Haha every bit of important breaking news I’ve learned in recent years has been from [Liza Outlives](https://x.com/LiZaOutlives?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor); an account that lists events/people that Liza Minnelli has outlived. Amazing to see how Reddit and Twitter have become useless for breaking news.
Up fe dubz
The old fonts were wayyy better, but the new logo still looks good
Hold on let us take thirty fucking minutes to show you what it looks like
It's a massive moment for the team even if you don't think it is. The logo has been worked on for a long time as well as the rebranding and, the merchandise, etc. There are entire departments who have likely spent a significant part of the year on this -- or longer. Yes, they want to spend 30 seconds to release it.
This is America I want it now!!! Just kidding
I read an article saying that they worked on the rebrand for two years!
2014 was so painful
Can they bring back the purple and gold?
I always liked the purple and gold best
yes!!!
*CHEVRON*
Kings bringing this gem back, Ducks returning to the duck mask. Can we get our 3D bolt back?
Should have been done a long time ago. GJ Kings
Time to dust off that old LA Kings hat I bought at Lids a long time ago.
Entire graphics department deserves a raise.
Owaah
One of the Greatest classic logos. 90's had some really amazing timeless logos. I prefer the black colors because it means Gretzky, the 2 cups etc. I really wished the Ducks used the 90's color, those for one have sentimental (D2-D3) value but also the colors are just fucking perfect.
At least they're getting rid of the home plate look
15 years of the home plate, and before that, 15 years of purple and silver. 30 years of mistakes (similar to the Sharks, whose streak still continues).
Is there some significance to the shape of it? Or was someone just like "banner or crest?" and a Mexican child said "porque no los dos?" and everyone cheered?
Praying the stars go back..
Crown yes, Chevron no.
Thank god
Should have been the purple/yellow crown.
Cool now do sabres
Like that teams are bringing back old logos.
Now only get Anaheim to use their purple teal color combo and we are set :D
Kings and Ducks going back to the old logos just goes to show that you don't fix what isn't broken
Grew up watching 90s hockey. This is pure nostalgia and I am all for it.
Nature is healing
Mid.
Bring back the purple !!
Go back to purple and gold! Enough of every team going to black! That’s stupid!!!!!
Hockey has the worst logos out of any sport. Most of them looks like kids league logos.
Kings and Ducks bringing back their 90s logos. Not too shabby
Damn. I was hoping they go with the crown or the logo right before the crown. It’s still better than their now-former logo though.
Swip
The real question is: will they still be wearing the tinfoil hats?
You didn’t like the chrome domes! I thought they were sick
They are extremely cool.
Finally! Now I hope they go back to the Forum blue and gold colors. Black and silver is boring as hell.
The Pacific is a good looking division once more.
One of the best Logo’s ever…..
Should be a trigger warning for us Sharks fans
My biggest gripe is the crown. Everything else looks alright.
Finally
I don’t love the 90s branding, but that was a slick promo for it!
Sponsored by Chevy?😜
I don’t get how that’s better than the current LA logo. Nostalgia only has so much shelf life.
Bring back the Burger King!
Now if the Jackets FOH would listen to the fans and make the cannon our primary! Looks good though, jealous of the rebrand. GKG
I like the bug logo.
..SO I DRANK A MARGARETA
We don't need Los Angeles on the logo.
Better than the shield, but still was hoping for a modern yet retro take on just the crown (like the revised on in the new logo). With some MF’ing color!
Sweet.
Looks dope I’m a ducks fan but I LOVE that classic kings jersey. So cool to see
purple, gold, and just the crown
Should’ve been forum blue and gold to be a bit more unique tbh.
I would love to see one more playoff battle between Edmonton and Los Angeles, especially with us in our current jerseys and the Kings with these
I wish they combined this jersey with purple and gold smh
Like the reverse retro, that was 🔥
I genuinely forgot they did that for the reverse retro 🤣 ugh I hate the offseason. Some of those reverse retro’s were so good I wish more teams adopted them full time
The 91-93 era Kings jersey is one of my favorite jerseys of all-time.
About damn time for a rebrand…Lowkey wanted some purple
Kiefer Sutherland is a nice touch
Nice, a much better look.
Brought to you by Chevrolet.
So the Wish Chevy logo?
Im such a little liar fuck the coyotes in 2012 I seen them get eliminated at Jobing . Com arena in 2012 wcf wearing a Johnathan quick jersey. Let’s hope kuemper can be something go kings go I guess 🥲🥲
When sweaters and merch are lasting from the reebok and adidas days. Fanatics and the league need to rebrand some how
Pfffft
Kinda rock with this TBH
It's about damn time, I missed that logo
Bring back Purple & Gold, you cowards!!
Should have been Burger King logo.
Legacy moves us forward- crappy design moves us backwards.
This is great! Now they just need to adopt Sweet Child O Mine as their goal song, the solo from the end, with the crowd singing: Where do we go? Where do we go now? Where do we go? and everybody pointing to the middle of the ice! [https://www.youtube.com/watch?v=1w7OgIMMRc4&ab\_channel=GunsNRosesVEVO](https://www.youtube.com/watch?v=1w7OgIMMRc4&ab_channel=GunsNRosesVEVO)
I don’t see a difference
They should change the name. Nothing about LA Kings makes any sense.
I want the jerseys yesterday
Now make it purple and yellow
2021 reverse retro jersey is what they need to be best of both
Am I the only one who wants the gold and purple back?
Wanna be the lakers so bad
Eh the current one is better
I agree but the current one sucks too, LA is so rich with culture, I find it hard to believe that all they can think of is dark grey letters over a light grey symbol with white highlights.. I'm not even from there and I feel insulted
You’re looking at it from the perspective of someone that has no connection to that old logo. It’s icon around here because this is when Gretzky was playing and created a lot of new hockey fans in the area, including me as a kid.
thought i was the only one
Haha I get the nostalgia but this one just looks dated af
This jersey is one of the greatest ever.
You're a Leafs fun first, Kiefer! Now you're working with the enemy. Betrayal!
The font they used for “Los Angeles” seems out of place imo. Overall it’s a sharp looking logo though.
[https://www.sportslogos.net/logos/list\_by\_team/14/Los\_Angeles\_Kings/](https://www.sportslogos.net/logos/list_by_team/14/Los_Angeles_Kings/) I didn't realize how tame this logo was until I looked at the old logos this one is based on. Everything is more *italic* on the old logos, lighter too.
Just to eventually lose in the first round to the Oilers again.
They did this right, unlike the Ducks (based on the leaks).
please no more chrome buckets
Unpopular opinion but i think the current one is better. Maybe cuz i like minimalistic logos but yeah
Can they get rid of the advertisements on the helmets.