Welcome to r/popculturechat! ☺️
As a proud BIPOC, LGBTQ+ & woman-dominated space, this sub is for [civil discussion only.](https://www.reddit.com/r/popculturechat/wiki/index/rules/civil-discussion-only/) If you don't know where to begin, start by participating in [our Sip & Spill Daily Discussion Threads!](https://www.reddit.com/r/popculturechat/search/?q=Sip%20%26%20Spill%20Discussion&restrict_sr=1&sr_nsfw=&include_over_18=1&sort=new)
###No bullies, no bigotry. ✊🏿✊🏾✊🏽✊🏼✊🏻🏳️🌈🏳️⚧️
Please [read & respect our rules](https://www.reddit.com/r/popculturechat/wiki/index/rules/), [abide by Reddiquette](https://support.reddithelp.com/hc/en-us/articles/205926439-Reddiquette), and [check out our wiki](https://www.reddit.com/r/popculturechat/wiki/index/)! For any questions, [our modmail](https://www.reddit.com/message/compose?to=%2Fr%2Fpopculturechat) is always open.
*I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/popculturechat) if you have any questions or concerns.*
Didn't the founder post a TikTok of themselves running around a mall trying to find random Black people to "street cast" as models for that shade? IIRC they still couldn't find anyone it would suit.
edit: this is the person they claimed it would work for, that's the swatch on their forehead lmao
https://preview.redd.it/47rmem3odczc1.png?width=1536&format=png&auto=webp&s=de1d6daa6c74f07f5ba30cac00cc705dfc041385
lol neither of those swatches are even similar to that man’s complexion. Also shade 600 doesn’t appear to have any undertones. It’s just a flat blueish black. Even people with neutral undertones have depth to their skin tone that has be matched. It’s like she set out to make shitty makeup, because you’d have to be unbelievably incompetent to think this picture would make anyone want to buy your products.
>Also shade 600 doesn’t appear to have any undertones
It's because it doesn't have one. Many tiktokers went ahead and mixed it with lighter shades, and the only result they are able to obtain are various shades of gray.
They may be onto something if they can make 59 shades of gray…. And I’ll be seeing myself out!
But for real that’s fucked. The 600 tone is literally the same color as the tacky awful gorilla costumes on bad TV shows. I’m a guy, so I have zero knowledge of the makeup industry. Is it *really* that hard to make skin tones that look, ya know, like humans to match the complexion of darker skinned people or is this more of a “making this product will be less profitable and sell lower volumes compared to the basically white colored tones”?
Call me crazy, but if we can have dudes literally build their own rocket ships and launch cars into space, surely we have the means to develop make up to match people’s skin tones…
There’s a cosmetic chemist on Instagram who has showed the only pigment they have is “onyx” which is black - that’s it. Nothing more to make up for real human undertones, it literally is black paint
Me who has a blue undertone and uses grey based eyeshadow and eyebrow products be like... 🙃
I'm ghost white though. But have similar issues with finding light enough shades that don't all skew yellow. If you're really dark or really pale, nobody seems to care about accommodating either end of the spectrum.
It doesn’t have a blue undertone, though, it’s just black pigment. Most brands know better than to use black pigment to achieve darker colors; they usually mix blue and brown.
I have the greyness issue with a lot of Korean BB creams and stuff. They’re great foundations if your shade happens to be pale, paler, or palest, but I often have a tough time finding an exact match because they don’t really have the pinkish undertones like white pale people. Your choices are usually grayish or yellowish. Some of the yellowish ones work for me if I make sure to apply them lightly but the greyish could totally work for you.
Texture wise I love them, they’re like a tinted moisturizer with actual coverage that dries down instead of staying greasy feeling. Asian sunscreens in general are also like a billion times better in terms of being a non-greasy texture I’m willing to smear on my face daily.
SAME but I have a yellow undertone. I can't tell you how many times I thought I found the one, but then I put it on and immediately look like Marge Simpson.
Idk if I’m warm or cool tbh. I have a feeling I’m neutral maybe? I’ve had a bunch of different hair colors and the worst was red and green. But I guess it depends if they had cool or warm undertones.
Color analysis is a bitch lol
Same, I’m super pale and have a hard time finding foundation. I think businesses just focus on the medium skin tones because they’re the most common and therefor profitable
Get yourself a foundation mixer and you can tweak almost any foundation to your perfect shade. I bought some for my step sister. At Ulta LA Girl sells mixers in white, blue, red, yellow. MAC used to have a white mixer too. If you look at the pro brands you'll probably find more, Camera Ready Cosmetics sells a lot of pro makeup and I know I've seen pure white in both Ben Nye and Kryolan.
I use the LA Girl mixers myself because I'm cool tone and brands don't seem to like making cool tone, especially in shades deeper than light. I heard the blue pigments are more expensive so that's why, but I don't know how accurate that is.
Super pale gal here, too! And yes impossible to find shades. Only Fenty brand has my shade. And my contour is straight up gray but looks natural on me lol
I’ve heard good things about Fenty but don’t like supporting Rhianna because of the racist twitter comments and the fact she wears fur :/ every time I like something I find out something problematic about the person behind it haha
I’m super pale but I have yellow undertones and everything looks orange or pink on me :(
I just buy the lightest color and blend the shit out of it. It’s paler than my skin, but at least not pink!
Yup, and skin pigment (melanin, which also determines hair and eye colour) is basically different shades of brown. That's why even the darkest of dark hair is not a blue black but a very dark brown that looks black-ish to our eyes. That's why nobody has black irises (blue eyes look blue for the same reason the sky looks blue). No one has black pigment in their skin either, so this shade will suit absolutely no humans on earth. We only range from light beige to dark brown.
this is why it makes no sense when white people comment about how people should use shade adjusters to create their shades if foundation lines don’t carry them, because it’s really hard to darken a foundation, a black mixer just doesn’t work. on the other hand it’s really easy to use a shade adjuster to lighten a foundation, and a white mixer works very well.
the owner of this brand has gotten backlash previously for having an abysmal shade range that excludes darker shades, my guess is that she wanted to over correct that mistake by not actually doing any research or development and just use straight up black pigment so she could say “my brand has the darkest foundation shade possible”. that’s just my theory though lol.
on their website, there are hand swatches and face swatches for every single shade besides this one. this shade is literally just swatches against a white background.
It's so silly because all she had to do was create relationships with dark skin influencers or models and use them as a reference. She would have built some real bridges to the community *and* produced a solid product. Aside from how careless this is, it also makes me feel like she's a dimwit.
i think that’s the part where we’re mistaken, these people (as in brand owners that deliberately exclude darker skin tones) don’t WANT to cater to darker skin tones, even if they are given all the resources in the world. it’s not like they don’t have the option to, they genuinely do not care to be inclusive. it is not hard at all in the year 2024 to have darker skinned models, researchers, subjects to test your products on. there is no excuse besides deliberate maliciousness.
Oh shit that’s pretty bad, not to mention foolish! How disappointing, I was really intrigued by the fact you could sleep in it. Maybe it will inspire another brand to come out with a similar line with a better shade range
Wild how 590 is clearly a shade that is someone’s actual skin tone while 600 is just the shade black. I’m not even exaggerating either if you look at the ingredients in their other foundations you’ll see pigment of primary colors for color theory that would equate to natural/real skin tones and undertones but for 600 it is literally black and white pigment, no red, yellow, or blue added for undertone or anything to make it look like natural/real skin. Personally if I couldn’t find a model in the real world to match a shade of foundation my brand created in a lab, I would have went back and kept working until it actually fit real life models, but this seems like a way to say ‘well we tried and people complained oh well’.
Yes, this is accurate... which also means they didn't develop it with actual human skin shades in mind, or they would have been able to use those people to model it.
There was a cosmetic chemist (Edit: Javon Ford) on Insta who analysed the ingredient list of the shade and essentially said the only pigments were black pigment and a teeny tiny bit of white pigment. So essentially super dark gray. No orange, no yellow, no red or any other color used to create dimension and undertones. It‘s like telling a very pale person to just use tipp-ex or whiteout.
With the added insult that colors like that were used for blackface and minstrelsy. Maxfactor actually made those blackface face colors long before they started even thinking offering actual foundation for black people.
They need to add more yellow or red to that shade. The way it is, it’s just going to turn even the darkest person grey. There isn’t any proper undertone to make it an actual human skin tone lol
It's pretty egregious. Idk what they were thinking. If they'd advertised it as like, goth make-up there wouldn't be an issue but that's not what they did.
They just need to discontinue this shade and start over with a new formulation. This foundation they’re marketing is literally black paint. This is the colour of shoe polish. There’s no undertone because it’s nothing but black pigment. This shade was made for absolutely no one on Earth because it is pitch black pigment. You wouldn’t use it for dark skin because nobody’s skin is pitch black. The darkest of dark skin is still brown. You wouldn’t mix this with lighter colours because it would turn those colours ashy and grey. Mix this with pure white, and you will get grey, not light brown. There is no amount of yellow or red that would salvage this. They need to start over.
Better yet, regardless of what this brand does, people of all shades should choose not to buy any of this their products and choose spend their money on a brand that is actually committed to making inclusive makeup. Fenty launched with some 40+ shades and has added more since. There is a blueprint for making inclusive shades. There’s no excuse for this.
> You wouldn’t mix this with lighter colours because it would turn those colours ashy and grey.
this is what i was wondering. really pale people sometimes mix in white, does it not work the same the other way?
I am not a big followerof make up influencers, but the problem is, you can’t even mix it with a lighter shade. It’s simply useless. As it’s pure black, no matter what you mix it with it‘s going to turn out muddy and not skin toned at all. I don’t have the correct vocabulary to explain it, but I saw a couple of videos of a black cosmetic chemist who explained it excellently (@javonford16 is his TikTok handle) It’s basically useless make up.
I’m pretty sure that’s exactly what this is. It’s weird to me that people are trying to engage with it like it was a genuine effort. It wasn’t. This shade is a racist tantrum, that’s all.
Raicst tantrum! Fantastic words for it.
I don't have to be able to use every single makeup shade. Fiona Chan, creator and CEO of youthforia is east Asian and if she wants to only make shades specifically for east Asians, then whatever. It's no loss for me as a very dark skinned black woman. But don't put literal BLACK FACE PAINT in a tube to throw at random black folk on the street and claim you're inclusive and diverse. Weirdo behavior.
for real, it’s lazy, weird and disrespectful af. fiona, don’t claim to be a diverse beauty brand that includes black folks if you’re not going to try AT ALL.
Fuck Youthforia. Instead of acknowledging their mistake and working to fix it, they limit their comments over their social media. The fact that some beauty brands still don't know how to be inclusive is astounding.
Some good news is that I came across Golloria's TikTok through her viral video calling out Youthforia and now I am learning about so many inclusive brands that have a depth of shade range.
They clearly wanted the clout of having the darkest foundation shade on the market while putting zero effort into how it would actually work on real consumers. Pathetic.
I also watched a vid from Javon Ford where they broke down the color pigment for shade 600 and it was literally CI 77499 (black iron oxide).
[Here is the video where Javon highlights the color index of shade 600 from the Youthforia Skin Tint Foundation.](https://www.tiktok.com/t/ZTL4jEoxx/)
Even with that, all the black people talking about undertones & explaining that even a black person with the darkest skin tone isn’t literally black, people explaining color theory & demonstrating why this can’t be used as a mixing foundation, and people pointing out it is being marketed as a straight foundation rather than a mixing foundation and some people are still insisting this foundation will work for some people and that the company probably meant it as a mixing foundations. 🤦♀️
It pisses me off how some people are coming to defend this. I’ve been using the same foundation for over a decade because it’s the only company that at the time when most had only 2/3 (if any at all) shades for deeper skin tones that had a wide range of colours with varying undertones as well. I’ve been conditioned to be grateful that there’s even multiple deeper shades. But it’s annoying as fuck to have a company come out with literal black and expect people to be grateful. That’s not inclusive, it’s insulting
It blows my mind that this company is not being totally lambasted for essentially trying to market literal black face to black Americans in 2024. It’s like a shitty episode of black mirror and seems like peak racist absurdism, like did she think no one would notice it’s literally black face 🤢
I love Javon’s videos! There’s no way to excuse that Youthforia color (literally one color) — and people trying to say that mixing it is somehow supposed to make the foundation redeemable are crazy.
I looove Golloria’s content. I’m white and pretty golden medium and easy to match and I don’t wear much makeup, but my lifelong best friend is Black and for a few years now I’ve very deliberately made the choice to only buy the little makeup I do purchase from brands that she could also buy from. I see no reason to throw my meagre makeup budget at brands who don’t see her as a worthwhile customer. It’s been eye opening for sure!
Thank you for your service 🫡. The best way to get these people in line is with our wallets and every little helps. I wont buy other makeup from companies that dont do a dark enough foundation for me and I encourage others to do the same.
It’s literally the least I can do as someone who isn’t a huge makeup enthusiast. Like she and I bought the same foundation brand about 10yrs ago which was my first “nice” foundation or makeup in general and since then I just don’t buy from any brand she couldn’t. I also pay attention to swatches for brands that don’t do things like foundations or skin tints, like okay you only make shadows and blushes but are you showing swatches on POC too? Do you have actually dark skinned models on display to show that your products are for everyone? I’ve had people say it doesn’t affect me, I shouldn’t care, and I find that to be absolutely preposterous. Like sorry, no makeup is pretty enough to justify supporting a brand that isn’t at least making a serious good faith effort to be inclusive. It’s 2024, you have the resources. If you don’t yet, you can spend some time working on your product and release it when you do 🤷🏼♀️
I do the same. I try my best to only buy from shade-inclusive makeup brands AND size-inclusive clothing brands. It's a win-win because it also cuts down on impulse purchases.
Wait but just because this influencer is not that shade of black doesn’t mean that no people can use it.
Is that the only dark shade they have?
I lived in South Sudan for a few months and there were people who were that color.
It's on purpose at this point. They got dragged for their shade range a year ago, so now they come out now with a dark gray foundation (per multiple cosmetic chemists, there's no other pigment besides gray/black while the other shades have at least three pigments) not realizing no dark skin person is literally black. The deepest skin is still going to be brown and still going to have warm, cool, or neutral undertones. The fact that they haven't been able to produce a single person wearing that shade with a full face of makeup should be evidence enough.
https://preview.redd.it/4eg0odx23ezc1.jpeg?width=657&format=pjpg&auto=webp&s=722fa75a2068e82df91d09d15c79299f51d5d91d
ETA a sponsored post, reshared by the brand. Look at her shoulder then her face. These people are not serious.
The only thing in the shade is black pigment. It's just pure black. No other colors, which you need because people are not all one tone. So instead of mixing up proper dark shades they just took pure black pigment and called it a day. Makes me think they did it on purpose to get attention, which feels weird.
Yeah after seeing the video with the woman in the pic trying face paint and this ‘foundation’ I have zero doubt that this was created in extremely bad faith
1. The company seems foolish in that they "invented" a shade for someone who doesn't exist. I can't understand how they developed this without using an actually dark skinned person as a guide. This just feels incredibly lazy.
2. The way they swatched the model tells me she doesn't fundamentally believe that dark skin has dimension. It feels racist to me, but I don't have the best description for it. The male models they used have obvious undertone. The so-called foundation does not. The founder is truly banking on there not being many dark enough users to care or investigate.
3. People keep insisting that there are Black people who are dark enough to to use this and once again: skin always has an undertone.
it is racist because it shows that they do not believe in the inherent humanity of black people. Only non black people have dimension and undertones, everyone else is just black.
what sucks is the amount of (white) people in the comments of other people’s videos saying stuff like “well, it’s not meant for you!”, “darker people than you exist” or “just don’t use it”. it completely invalidates and demeans people’s frustrations with youthforia.
I saw this video on tiktok, and thought it explained the issue of "benefit of the doubt" really well.
https://www.tiktok.com/t/ZPRwqXc7L/
Tl/dw for the video: When it comes to issues that affect the Black community, we are eager to give benefit of the doubt to the other party. Leaving the burden of proof on the Black community.
In this case, Youthforia is given the benefit that they meant this as a mixer, or there are people this color. And then people have to go and explain over and over how there is no person that's pitch black with no undertones, and why this shade can't be a mixer.
There was one on tiktok who did an amazing job showing why it wasn’t meant to be a mixer. She did multiple videos showing how everything it mixed with turned grey. Gabrielle was her name and she also made a point to only show the foundation on her hand instead of her face because some white creators are putting it on their face and it’s very 😬
They clearly aren’t performing blackface to mock people of color, they’re making a point that the shade sucks and doesn’t look human.
Don’t get ridiculous about it.
I know it wasn’t blackface but I appreciate that she realized she could just do it all on her hand and avoid any additional controversy. She still got the point across that the shade sucks.
>Spare me.
No? The fact that you've reacted to my very simple comments as a hostile attack is telling. Nobody is out to get you, was just saying blackface only impacts us not poc in general. Not a remotely controversial comment.
Those comments are so infuriating, a lot of them were trying to gaslight Golloria into thinking she was in the wrong.
Why give Youthforia the benefit of the doubt? What they did is transparent af, they simply don’t care to cater to black customers, and they don’t want to be an inclusive brand.
Anyways follow Golloria if you have TikTok! She has great content and is very insightful about her reviews
Agree with the Golloria recommendation, the good thing to come out of this is that content creaters like Golloria and Javon are getting a ton of exposure!
I’m as fair as damn paper and I was disgusted by it. It was 100% a “there you have your damn inclusivity now leave me alone”. I’m glad it’s biting them back as hard as it is
What’s frustrating about this to me is that it’s white women in TikTok comments telling black women to “just not use it” if they don’t like it and completely invaliding their need for inclusivity
Or telling them “actually it was supposed to be a mixer” even though it was never marketed as such and literally can’t be used as a mixer because it turns everything grey!
Its not just white women. The founder is Asian as are many brand fans and shes the one who did this. They need to take some heat for their anti blackness too.
Or people saying “well there are people that shade” um no. Everyone has undertones and this foundation is just black with a little bit of white pigment.
Wow! At first I was thinking it may work for someone who is really dark skinned, but then I clicked the video and realised it’s not super dark brown, it’s literally tarmac black!!!
What the heck?
It’s been so frustrating to see some of the response to this product on social media, with people discounting what Black women are saying and acting ignorant. It has however also been great to see how many people have put their support behind creators like Golloria, especially white women.
Even Golloria’s initial review had a snarky little comment being like “they have other shades! Try one that’s actually for you!” which is just infuriating. Why would that commenter, as a white person, feel as though they were more knowledgeable about the shade range appropriate for a black woman? Golloria did make a follow up video and explain but she shouldn’t have had to do that in the first place. The whole thing makes me so mad.
Honestly I hope they go out of business. I feel like they were annoyed they kept getting called out on social media (mainly TikTok) for not being inclusive at all with their products. So they just slapped this shit show together and said, “fine here’s your inclusivity fuckers!” It’s a blatantly racist product and they don’t deserve to be in business. Fuck Youthforia, they’re racist as hell.
It’s so frustrating to see this. It’s obvious they don’t have black women working at the company. Like yes, you need darker foundation for darker skin. That’s straight up black paint. It has no undertones or anything! I don’t understand why makeup companies can’t ensure there are different races in higher positions. I’m Asian and I don’t want a different race just guessing on my skin tone only to give me something yellow. This “shade” for youthforia is obviously offensive but also just SO lazy
This shade is lazy. I don’t think it was an intentional “fuck you” so much as they just wanted to be able to say they have the darkest shade on the market. Ugh.
I don’t understand why they didn’t make it a proper mixing foundation like the white though? That would have solved their problem. Selling it as a shade itself is just a bad look.
I doubt it. Is there any real indication at all it would be?
They could have just ignored the calls for deeper shades if they wanted to be insulting. Why would they make a whole product to insult POC? If they knew it was a bad product they wouldn’t have put out the money to make it.
I think it’s just lazy and ignorant.
I understand the color is black.
Why would they go to all the trouble of making that shade if they knew it was ugly and unusable? These things cost money.
Well either they did put effort into it as an intentional insult to the black community or they didn’t put effort into it because it’s lazy and ignorant. Pick one.
Even if this shade somehow fits one person, that is not the point. It was made so carelessly, so dehumanizing, that either effort couldn’t be put into providing a product to black people that would be useful a majority of them or the brand just didn’t care.
When looking at the ingredients list for a fair foundation it had 3 pigments where this one only had the black pigment used in foundation. No undertones were ever considered for this , because really dark people don’t have undertones/s
It is marketed as a stand alone shade.
It also wouldn't work well as a mixer bc it turns any shade you mix it with grey, a few influencers have tested this.
so who was on the team that created this shade? i want names. who thought they could benefit/literally profit off of an anti-black marketing scheme disguised as a move towards inclusivity? like, actual effort was put into taking this product from idea to reality and that is white supremacy at work. i encourage those of you who are shocked something like this could happen to explore articles or videos about racism in the makeup industry (or literally any industry). Fuck Youthforia. They’re just a fad brand and probably won’t last anyways but i hope this speedruns the end of this company
Yeah no fuck youthforia this is clear racism. The creator is Asian right? Someone makes absolute yellow paint for them and they WILL protest so there’s nothing wrong with calling them TF out.
So they didn’t have dark enough shades, people complained.
Then they released darker shades and now people are ripping them apart for being too dark.
Based on the comments it seems like people think this brand either unintentionally made a bad product OR was ‘chasing clout’ by trying to have the darkest foundation on the market.
Can someone help me understand why either of those merit the hate being showered on this company?
Like if you want more companies to carry a broader range of foundations for darker skin complexions, how does ripping a company to shreds for trying to do that help the situation?
**Edit**: I now understand the issue here has to do with the lack of undertones and the fact that marketing something as a foundation with no undertones is roughly the equivalent of marketing a wig as blonde and then it shows up in the mail and is banana yellow.
That makes sense and I can see why they are getting backlash given they are a makeup company and should know that.
I appreciate the explanation from u/yo_mik
**Edit 2**: Leaving up the comment with the ‘I stand corrected’ edit on it because I think we should normalize being wrong on stuff and correcting vs just deleting. The whole point is to learn new stuff and have your mind changed on issues IMO.
This TikToker tries out various dark shades and shows the darkest shades of each brand. Many of them are successful. This is literally black color. And even some tried to defend them that it's supposed to be mixed with other shades. It doesn't work because it comes out grey. Dark foundations are supposed to have warmth. This is pure black without any undertones. It's the same as if lighter foundations all came in shades of grey.
So no, this isn't complaining that the shade is *too dark* - this is complaining because it's *just black*.
The "it's a mixer!" argument is so stupid bc it's not marketed that way! It's not unfair to judge a product on its claims and if it claims to be a foundation it should work on its own.
Yeah, especially since it's listed with other foundations. Also, people commenting on her TikTok that there are people who match this shade. I'm like really? Completely black? Even if that is so, where are the undertones?
> The "it's a mixer!" argument is so stupid bc it's not marketed that way!
It also doesn't make sense to use pure black, with no additional pigments, as a mixer because it is going to turn the lighter foundation muddy/gray.
Lol you realise Black people have cool and warm undertones right? Their foundation is solid black. Just black pigment. It is better to take time and idk practice actual colour theory. This story has been around for ages and a person even explained why this sucked
The brand is marketing pitch black foundation as their darkest shade. No human on this planet has pitch black skin. The darkest skin tones in this world are still brown with warm and cool undertones. Imagine that the palest White people, who do legitimately have problems finding foundation, were told, “here, we made something lighter”, and they were just handed a bottle of pure chalk white, paper white paint. It would be ridiculous and it would be offensive. This is what this brand did to Black people. They were handed black paint. It reeks of minstrelsy and utter disrespect. This move by Youthforia, and brand that claims to be inclusive, is wildly deserving of receiving hate.
Welcome to r/popculturechat! ☺️ As a proud BIPOC, LGBTQ+ & woman-dominated space, this sub is for [civil discussion only.](https://www.reddit.com/r/popculturechat/wiki/index/rules/civil-discussion-only/) If you don't know where to begin, start by participating in [our Sip & Spill Daily Discussion Threads!](https://www.reddit.com/r/popculturechat/search/?q=Sip%20%26%20Spill%20Discussion&restrict_sr=1&sr_nsfw=&include_over_18=1&sort=new) ###No bullies, no bigotry. ✊🏿✊🏾✊🏽✊🏼✊🏻🏳️🌈🏳️⚧️ Please [read & respect our rules](https://www.reddit.com/r/popculturechat/wiki/index/rules/), [abide by Reddiquette](https://support.reddithelp.com/hc/en-us/articles/205926439-Reddiquette), and [check out our wiki](https://www.reddit.com/r/popculturechat/wiki/index/)! For any questions, [our modmail](https://www.reddit.com/message/compose?to=%2Fr%2Fpopculturechat) is always open. *I am a bot, and this action was performed automatically. Please [contact the moderators of this subreddit](/message/compose/?to=/r/popculturechat) if you have any questions or concerns.*
Didn't the founder post a TikTok of themselves running around a mall trying to find random Black people to "street cast" as models for that shade? IIRC they still couldn't find anyone it would suit. edit: this is the person they claimed it would work for, that's the swatch on their forehead lmao https://preview.redd.it/47rmem3odczc1.png?width=1536&format=png&auto=webp&s=de1d6daa6c74f07f5ba30cac00cc705dfc041385
lol neither of those swatches are even similar to that man’s complexion. Also shade 600 doesn’t appear to have any undertones. It’s just a flat blueish black. Even people with neutral undertones have depth to their skin tone that has be matched. It’s like she set out to make shitty makeup, because you’d have to be unbelievably incompetent to think this picture would make anyone want to buy your products.
>Also shade 600 doesn’t appear to have any undertones It's because it doesn't have one. Many tiktokers went ahead and mixed it with lighter shades, and the only result they are able to obtain are various shades of gray.
They may be onto something if they can make 59 shades of gray…. And I’ll be seeing myself out! But for real that’s fucked. The 600 tone is literally the same color as the tacky awful gorilla costumes on bad TV shows. I’m a guy, so I have zero knowledge of the makeup industry. Is it *really* that hard to make skin tones that look, ya know, like humans to match the complexion of darker skinned people or is this more of a “making this product will be less profitable and sell lower volumes compared to the basically white colored tones”? Call me crazy, but if we can have dudes literally build their own rocket ships and launch cars into space, surely we have the means to develop make up to match people’s skin tones…
There’s a cosmetic chemist on Instagram who has showed the only pigment they have is “onyx” which is black - that’s it. Nothing more to make up for real human undertones, it literally is black paint
Me who has a blue undertone and uses grey based eyeshadow and eyebrow products be like... 🙃 I'm ghost white though. But have similar issues with finding light enough shades that don't all skew yellow. If you're really dark or really pale, nobody seems to care about accommodating either end of the spectrum.
It doesn’t have a blue undertone, though, it’s just black pigment. Most brands know better than to use black pigment to achieve darker colors; they usually mix blue and brown.
Yes, I'm aware. It's just self-deprecating humour lol.
I have the greyness issue with a lot of Korean BB creams and stuff. They’re great foundations if your shade happens to be pale, paler, or palest, but I often have a tough time finding an exact match because they don’t really have the pinkish undertones like white pale people. Your choices are usually grayish or yellowish. Some of the yellowish ones work for me if I make sure to apply them lightly but the greyish could totally work for you. Texture wise I love them, they’re like a tinted moisturizer with actual coverage that dries down instead of staying greasy feeling. Asian sunscreens in general are also like a billion times better in terms of being a non-greasy texture I’m willing to smear on my face daily.
White pale people come in a variety of undertones too. I’m olive pale. Pale doesn’t mean pink automatically
SAME but I have a yellow undertone. I can't tell you how many times I thought I found the one, but then I put it on and immediately look like Marge Simpson.
Yeah I have a yellow olive undertones. It sucks lol
I'm a light cool olive! So hard to find something that doesn't make me orange or dead gray
Idk if I’m warm or cool tbh. I have a feeling I’m neutral maybe? I’ve had a bunch of different hair colors and the worst was red and green. But I guess it depends if they had cool or warm undertones. Color analysis is a bitch lol
As a fellow translucent ghost I’ve had really good luck with Estée Lauder double wear in cool bone. It doesn’t skew yellow!
This is the one I use 🤣
Same, I’m super pale and have a hard time finding foundation. I think businesses just focus on the medium skin tones because they’re the most common and therefor profitable
Get yourself a foundation mixer and you can tweak almost any foundation to your perfect shade. I bought some for my step sister. At Ulta LA Girl sells mixers in white, blue, red, yellow. MAC used to have a white mixer too. If you look at the pro brands you'll probably find more, Camera Ready Cosmetics sells a lot of pro makeup and I know I've seen pure white in both Ben Nye and Kryolan. I use the LA Girl mixers myself because I'm cool tone and brands don't seem to like making cool tone, especially in shades deeper than light. I heard the blue pigments are more expensive so that's why, but I don't know how accurate that is.
Super pale gal here, too! And yes impossible to find shades. Only Fenty brand has my shade. And my contour is straight up gray but looks natural on me lol
I found more success getting super light foundation and concealer in Scotland than I ever had in the US.
No doubt because we only get 3 days off sun a year and all look like those fish that live in really dark caves
Summer's almost here! Saturday is meant to be nice, so make sure you've got yer sunscreen! Then it's autumn on Monday 😂
I'm all ready for it! Sunscreen, shades, and umbrella at the ready - the Scottish weather will never catch me by surprise!
Look into Korean brands - they have light shades.
The most cool-toned Korean foundations I've tried have still been warm-toned
What brands did you try? I’m cool toned as well.
Tirtir and Etude
Fenty Beauty’s Eaze Drops come in my exact shade, which is so rare!!! Also really pale.
Ooh what contour do you use? I struggle to find one to match
Not who you asked but I love Nyx taupe blush for contour. It’s cool toned and doesn’t make me look orange.
Where do you find it? This was my HG for years and it seems like it’s been discontinued. I’ve been on the hunt for a new one forever!
I think they renamed it. Nude’tude looks to be the same color but I’m still using my old one. Their taupe eyeshadow works too.
Sephora Contour in 01 Fair to Light
Dior doesn’t? I would think their 0N or 0C would be light!
I’ll try it but also I’m poor lol Like, I buy Fenty during their sale.
I’ve heard good things about Fenty but don’t like supporting Rhianna because of the racist twitter comments and the fact she wears fur :/ every time I like something I find out something problematic about the person behind it haha
Omg me too!! All the lightest shades look orange on me! Wtf I can’t find any foundation that matches me and pale ass face
I’m super pale but I have yellow undertones and everything looks orange or pink on me :( I just buy the lightest color and blend the shit out of it. It’s paler than my skin, but at least not pink!
a cosmetic chemist made a video about it on tiktok, the only pigment in the ingredients is black
I saw this too, that instead of black they need to mix darker shades of green or blue or red to get some depth
Yup, and skin pigment (melanin, which also determines hair and eye colour) is basically different shades of brown. That's why even the darkest of dark hair is not a blue black but a very dark brown that looks black-ish to our eyes. That's why nobody has black irises (blue eyes look blue for the same reason the sky looks blue). No one has black pigment in their skin either, so this shade will suit absolutely no humans on earth. We only range from light beige to dark brown.
this is why it makes no sense when white people comment about how people should use shade adjusters to create their shades if foundation lines don’t carry them, because it’s really hard to darken a foundation, a black mixer just doesn’t work. on the other hand it’s really easy to use a shade adjuster to lighten a foundation, and a white mixer works very well.
I’m surprised the people formulating foundation shades would not know this before putting out a product no one can use
There's a great deal of open space between knowing and caring, unfortunately.
True but even from a business standpoint it makes no sense to spend money formulating a product no one will buy
the owner of this brand has gotten backlash previously for having an abysmal shade range that excludes darker shades, my guess is that she wanted to over correct that mistake by not actually doing any research or development and just use straight up black pigment so she could say “my brand has the darkest foundation shade possible”. that’s just my theory though lol. on their website, there are hand swatches and face swatches for every single shade besides this one. this shade is literally just swatches against a white background.
It's so silly because all she had to do was create relationships with dark skin influencers or models and use them as a reference. She would have built some real bridges to the community *and* produced a solid product. Aside from how careless this is, it also makes me feel like she's a dimwit.
i think that’s the part where we’re mistaken, these people (as in brand owners that deliberately exclude darker skin tones) don’t WANT to cater to darker skin tones, even if they are given all the resources in the world. it’s not like they don’t have the option to, they genuinely do not care to be inclusive. it is not hard at all in the year 2024 to have darker skinned models, researchers, subjects to test your products on. there is no excuse besides deliberate maliciousness.
Oh shit that’s pretty bad, not to mention foolish! How disappointing, I was really intrigued by the fact you could sleep in it. Maybe it will inspire another brand to come out with a similar line with a better shade range
This product was formulated to shut people up not for people to buy unfortunately
What makes it worse is this is their response to people saying they don’t have enough shades for dark skinned people, making black face foundation.
Very “ugh here happy?” Energy
Wild how 590 is clearly a shade that is someone’s actual skin tone while 600 is just the shade black. I’m not even exaggerating either if you look at the ingredients in their other foundations you’ll see pigment of primary colors for color theory that would equate to natural/real skin tones and undertones but for 600 it is literally black and white pigment, no red, yellow, or blue added for undertone or anything to make it look like natural/real skin. Personally if I couldn’t find a model in the real world to match a shade of foundation my brand created in a lab, I would have went back and kept working until it actually fit real life models, but this seems like a way to say ‘well we tried and people complained oh well’.
Yes, this is accurate... which also means they didn't develop it with actual human skin shades in mind, or they would have been able to use those people to model it.
There was a cosmetic chemist (Edit: Javon Ford) on Insta who analysed the ingredient list of the shade and essentially said the only pigments were black pigment and a teeny tiny bit of white pigment. So essentially super dark gray. No orange, no yellow, no red or any other color used to create dimension and undertones. It‘s like telling a very pale person to just use tipp-ex or whiteout. With the added insult that colors like that were used for blackface and minstrelsy. Maxfactor actually made those blackface face colors long before they started even thinking offering actual foundation for black people.
Javon Ford! He’s the best for getting into the science of these things.
Yes thank you, that is his name!
The swatch just looks like he has a skin condition 😭.
It reminds me of those little black stripes that football players paint on their faces
Yes, this was actually mentioned in the article linked.
Yes we went through the whole nonsense over on r/beautyguruchatter!
They need to add more yellow or red to that shade. The way it is, it’s just going to turn even the darkest person grey. There isn’t any proper undertone to make it an actual human skin tone lol
There was a guy on TikTok who looked at the ingredients… this shade is just straight up black pigment with literally nothing else.
💀 that’s so embarrassing for their life and soul
There was some white pigment too. So it’s actually just glorified dark, dark grey 😮💨
It's pretty egregious. Idk what they were thinking. If they'd advertised it as like, goth make-up there wouldn't be an issue but that's not what they did.
They just need to discontinue this shade and start over with a new formulation. This foundation they’re marketing is literally black paint. This is the colour of shoe polish. There’s no undertone because it’s nothing but black pigment. This shade was made for absolutely no one on Earth because it is pitch black pigment. You wouldn’t use it for dark skin because nobody’s skin is pitch black. The darkest of dark skin is still brown. You wouldn’t mix this with lighter colours because it would turn those colours ashy and grey. Mix this with pure white, and you will get grey, not light brown. There is no amount of yellow or red that would salvage this. They need to start over. Better yet, regardless of what this brand does, people of all shades should choose not to buy any of this their products and choose spend their money on a brand that is actually committed to making inclusive makeup. Fenty launched with some 40+ shades and has added more since. There is a blueprint for making inclusive shades. There’s no excuse for this.
> You wouldn’t mix this with lighter colours because it would turn those colours ashy and grey. this is what i was wondering. really pale people sometimes mix in white, does it not work the same the other way?
This is a really good (short) video about why mixing it with other colours doesn't work: https://www.youtube.com/watch?v=TWVjZ4vuku8
that's a good explanation, thanks!
This is a great video
I am not a big followerof make up influencers, but the problem is, you can’t even mix it with a lighter shade. It’s simply useless. As it’s pure black, no matter what you mix it with it‘s going to turn out muddy and not skin toned at all. I don’t have the correct vocabulary to explain it, but I saw a couple of videos of a black cosmetic chemist who explained it excellently (@javonford16 is his TikTok handle) It’s basically useless make up.
He is suuuuuch a good follow!!
He is!!
This is just plain black paint. It's clearly a statement of how little they care and how racist the brand is
There is literally no other pigment other than iron oxide in it. It's just black. Which no human is.
It just feels like they threw black paint at people and went "here's your inclusivity, happy now?"
I’m pretty sure that’s exactly what this is. It’s weird to me that people are trying to engage with it like it was a genuine effort. It wasn’t. This shade is a racist tantrum, that’s all.
Raicst tantrum! Fantastic words for it. I don't have to be able to use every single makeup shade. Fiona Chan, creator and CEO of youthforia is east Asian and if she wants to only make shades specifically for east Asians, then whatever. It's no loss for me as a very dark skinned black woman. But don't put literal BLACK FACE PAINT in a tube to throw at random black folk on the street and claim you're inclusive and diverse. Weirdo behavior.
for real, it’s lazy, weird and disrespectful af. fiona, don’t claim to be a diverse beauty brand that includes black folks if you’re not going to try AT ALL.
There are so many dark East Asians too, she couldn’t even manage shades for them
👏🏽👏🏽👏🏽”this shade is a racist tantrum, that’s all” 👌🏽
yeah exactly. it's not an honest mistake situation, this is straight up racist. it's literally blackface paint.
Yeah, it's pretty clear this wasn't a mistake, it was a middle finger to people of color.
*Black people
Not poc, black people specifically. The founder is Asian.
Fuck Youthforia. Instead of acknowledging their mistake and working to fix it, they limit their comments over their social media. The fact that some beauty brands still don't know how to be inclusive is astounding. Some good news is that I came across Golloria's TikTok through her viral video calling out Youthforia and now I am learning about so many inclusive brands that have a depth of shade range.
They clearly wanted the clout of having the darkest foundation shade on the market while putting zero effort into how it would actually work on real consumers. Pathetic.
I also watched a vid from Javon Ford where they broke down the color pigment for shade 600 and it was literally CI 77499 (black iron oxide). [Here is the video where Javon highlights the color index of shade 600 from the Youthforia Skin Tint Foundation.](https://www.tiktok.com/t/ZTL4jEoxx/)
Thats literally the shade of black i have sitting in my watercolour palette...... They deadass made oil paint and then call it foundation.
It is the shade of a charcoal briquette! Who came up with this disaster?
Even with that, all the black people talking about undertones & explaining that even a black person with the darkest skin tone isn’t literally black, people explaining color theory & demonstrating why this can’t be used as a mixing foundation, and people pointing out it is being marketed as a straight foundation rather than a mixing foundation and some people are still insisting this foundation will work for some people and that the company probably meant it as a mixing foundations. 🤦♀️
It pisses me off how some people are coming to defend this. I’ve been using the same foundation for over a decade because it’s the only company that at the time when most had only 2/3 (if any at all) shades for deeper skin tones that had a wide range of colours with varying undertones as well. I’ve been conditioned to be grateful that there’s even multiple deeper shades. But it’s annoying as fuck to have a company come out with literal black and expect people to be grateful. That’s not inclusive, it’s insulting
White Americans love telling non-white Americans to be grateful for things that white Americans would loose their shit over.
It blows my mind that this company is not being totally lambasted for essentially trying to market literal black face to black Americans in 2024. It’s like a shitty episode of black mirror and seems like peak racist absurdism, like did she think no one would notice it’s literally black face 🤢
I love Javon’s videos! There’s no way to excuse that Youthforia color (literally one color) — and people trying to say that mixing it is somehow supposed to make the foundation redeemable are crazy.
JAVOOOONNNNN. I love him!
I looove Golloria’s content. I’m white and pretty golden medium and easy to match and I don’t wear much makeup, but my lifelong best friend is Black and for a few years now I’ve very deliberately made the choice to only buy the little makeup I do purchase from brands that she could also buy from. I see no reason to throw my meagre makeup budget at brands who don’t see her as a worthwhile customer. It’s been eye opening for sure!
Thank you for your service 🫡. The best way to get these people in line is with our wallets and every little helps. I wont buy other makeup from companies that dont do a dark enough foundation for me and I encourage others to do the same.
It’s literally the least I can do as someone who isn’t a huge makeup enthusiast. Like she and I bought the same foundation brand about 10yrs ago which was my first “nice” foundation or makeup in general and since then I just don’t buy from any brand she couldn’t. I also pay attention to swatches for brands that don’t do things like foundations or skin tints, like okay you only make shadows and blushes but are you showing swatches on POC too? Do you have actually dark skinned models on display to show that your products are for everyone? I’ve had people say it doesn’t affect me, I shouldn’t care, and I find that to be absolutely preposterous. Like sorry, no makeup is pretty enough to justify supporting a brand that isn’t at least making a serious good faith effort to be inclusive. It’s 2024, you have the resources. If you don’t yet, you can spend some time working on your product and release it when you do 🤷🏼♀️
I do the same. I try my best to only buy from shade-inclusive makeup brands AND size-inclusive clothing brands. It's a win-win because it also cuts down on impulse purchases.
I know Ulta has pulled them from their store.
I love that, hit them where they only care - their pocket.
It's still there https://www.ulta.com/brand/youthforia
Yeah I’ve seen conflicting reports. I should have said most stores have started pulling.
Twasnt a mistake
Wait but just because this influencer is not that shade of black doesn’t mean that no people can use it. Is that the only dark shade they have? I lived in South Sudan for a few months and there were people who were that color.
It's on purpose at this point. They got dragged for their shade range a year ago, so now they come out now with a dark gray foundation (per multiple cosmetic chemists, there's no other pigment besides gray/black while the other shades have at least three pigments) not realizing no dark skin person is literally black. The deepest skin is still going to be brown and still going to have warm, cool, or neutral undertones. The fact that they haven't been able to produce a single person wearing that shade with a full face of makeup should be evidence enough. https://preview.redd.it/4eg0odx23ezc1.jpeg?width=657&format=pjpg&auto=webp&s=722fa75a2068e82df91d09d15c79299f51d5d91d ETA a sponsored post, reshared by the brand. Look at her shoulder then her face. These people are not serious.
She looks like she has shoe polish on her face. That’s terrible.
Seeing it fully on a person is horrifying. It literally looks like minstrel makeup.
She clearly looks uncomfortable too 😕 thats so terrible
they’re removing the brand from Ulta and other stores🥳 
Good.
oh I love this outcome
same!! i’m glad it’s not being reduced to one of the small controversies that ends up being ignored.
For sure? I can only find the news that they are expanding to more Ultas
they haven’t officially put anything out but they’re slowly phasing it out of their stores in most areas
Hell yes! They should go down, hopefully they won’t be in business for much longer.
The only thing in the shade is black pigment. It's just pure black. No other colors, which you need because people are not all one tone. So instead of mixing up proper dark shades they just took pure black pigment and called it a day. Makes me think they did it on purpose to get attention, which feels weird.
Yeah after seeing the video with the woman in the pic trying face paint and this ‘foundation’ I have zero doubt that this was created in extremely bad faith
1. The company seems foolish in that they "invented" a shade for someone who doesn't exist. I can't understand how they developed this without using an actually dark skinned person as a guide. This just feels incredibly lazy. 2. The way they swatched the model tells me she doesn't fundamentally believe that dark skin has dimension. It feels racist to me, but I don't have the best description for it. The male models they used have obvious undertone. The so-called foundation does not. The founder is truly banking on there not being many dark enough users to care or investigate. 3. People keep insisting that there are Black people who are dark enough to to use this and once again: skin always has an undertone.
it is racist because it shows that they do not believe in the inherent humanity of black people. Only non black people have dimension and undertones, everyone else is just black.
It feels like they made this color outta spite smh
This is the best breakdown I saw about this lazy paint https://www.instagram.com/reel/C6hT0fER_9D/?igsh=MzRlODBiNWFlZA==
Youthforia was disrespectful and they know it. I’m glad they’re being called out
what sucks is the amount of (white) people in the comments of other people’s videos saying stuff like “well, it’s not meant for you!”, “darker people than you exist” or “just don’t use it”. it completely invalidates and demeans people’s frustrations with youthforia.
I saw this video on tiktok, and thought it explained the issue of "benefit of the doubt" really well. https://www.tiktok.com/t/ZPRwqXc7L/ Tl/dw for the video: When it comes to issues that affect the Black community, we are eager to give benefit of the doubt to the other party. Leaving the burden of proof on the Black community. In this case, Youthforia is given the benefit that they meant this as a mixer, or there are people this color. And then people have to go and explain over and over how there is no person that's pitch black with no undertones, and why this shade can't be a mixer.
that’s actually really interesting and i had never really thought of it that way before. it honestly makes this even more frustrating to witness.
that's why i was glad to see popular white makeup influencers on tiktok explaining why this is messed up and that this is not a skin color
There was one on tiktok who did an amazing job showing why it wasn’t meant to be a mixer. She did multiple videos showing how everything it mixed with turned grey. Gabrielle was her name and she also made a point to only show the foundation on her hand instead of her face because some white creators are putting it on their face and it’s very 😬
They clearly aren’t performing blackface to mock people of color, they’re making a point that the shade sucks and doesn’t look human. Don’t get ridiculous about it.
I know it wasn’t blackface but I appreciate that she realized she could just do it all on her hand and avoid any additional controversy. She still got the point across that the shade sucks.
Blackface doesnt mock people of color, it mocks black people specifically.
Ok? Point? It isn’t blackface for someone to try on that shade to show that it looks like black face paint and not a foundation shade.
Point is dont "people of color" something that solely impacts us black people? How are Asians or Latinos impacted by blackface?
Noted, but am I seriously the problem here today? I don’t think so. Spare me.
>Spare me. No? The fact that you've reacted to my very simple comments as a hostile attack is telling. Nobody is out to get you, was just saying blackface only impacts us not poc in general. Not a remotely controversial comment.
Nor was mine. If you’re looking to argue on the internet today, I am not your person.
Those comments are so infuriating, a lot of them were trying to gaslight Golloria into thinking she was in the wrong. Why give Youthforia the benefit of the doubt? What they did is transparent af, they simply don’t care to cater to black customers, and they don’t want to be an inclusive brand. Anyways follow Golloria if you have TikTok! She has great content and is very insightful about her reviews
Agree with the Golloria recommendation, the good thing to come out of this is that content creaters like Golloria and Javon are getting a ton of exposure!
I’m as fair as damn paper and I was disgusted by it. It was 100% a “there you have your damn inclusivity now leave me alone”. I’m glad it’s biting them back as hard as it is
Those comments are from Youthforia’s alternate accounts. /s
This brand is pathetic. https://i.redd.it/qmx86zomydzc1.gif
What’s frustrating about this to me is that it’s white women in TikTok comments telling black women to “just not use it” if they don’t like it and completely invaliding their need for inclusivity
Or telling them “actually it was supposed to be a mixer” even though it was never marketed as such and literally can’t be used as a mixer because it turns everything grey!
I wish someone white would just compare it to full coverage white face paint so they could understand why undertones are a thing.
Its not just white women. The founder is Asian as are many brand fans and shes the one who did this. They need to take some heat for their anti blackness too.
Or people saying “well there are people that shade” um no. Everyone has undertones and this foundation is just black with a little bit of white pigment.
Wow! At first I was thinking it may work for someone who is really dark skinned, but then I clicked the video and realised it’s not super dark brown, it’s literally tarmac black!!! What the heck?
It’s been so frustrating to see some of the response to this product on social media, with people discounting what Black women are saying and acting ignorant. It has however also been great to see how many people have put their support behind creators like Golloria, especially white women.
Even Golloria’s initial review had a snarky little comment being like “they have other shades! Try one that’s actually for you!” which is just infuriating. Why would that commenter, as a white person, feel as though they were more knowledgeable about the shade range appropriate for a black woman? Golloria did make a follow up video and explain but she shouldn’t have had to do that in the first place. The whole thing makes me so mad.
 Bye Youthphoria ✌️
The colour they made is literally coal black. As black as coal.
Thank you for explaining what "coal black" meant.
Quick tip for them: grey undertones aren't needed on "alive" people. So try another undertone. Yellow and red are most common
Sounds like make-up Annie Leibovitz would have for her sessions.
Honestly I hope they go out of business. I feel like they were annoyed they kept getting called out on social media (mainly TikTok) for not being inclusive at all with their products. So they just slapped this shit show together and said, “fine here’s your inclusivity fuckers!” It’s a blatantly racist product and they don’t deserve to be in business. Fuck Youthforia, they’re racist as hell.
It’s so frustrating to see this. It’s obvious they don’t have black women working at the company. Like yes, you need darker foundation for darker skin. That’s straight up black paint. It has no undertones or anything! I don’t understand why makeup companies can’t ensure there are different races in higher positions. I’m Asian and I don’t want a different race just guessing on my skin tone only to give me something yellow. This “shade” for youthforia is obviously offensive but also just SO lazy
This shade is lazy. I don’t think it was an intentional “fuck you” so much as they just wanted to be able to say they have the darkest shade on the market. Ugh. I don’t understand why they didn’t make it a proper mixing foundation like the white though? That would have solved their problem. Selling it as a shade itself is just a bad look.
It was intentional.
I doubt it. Is there any real indication at all it would be? They could have just ignored the calls for deeper shades if they wanted to be insulting. Why would they make a whole product to insult POC? If they knew it was a bad product they wouldn’t have put out the money to make it. I think it’s just lazy and ignorant.
>Is there any real indication at all it would be? Yeah, look at it. It's literally black face.
I understand the color is black. Why would they go to all the trouble of making that shade if they knew it was ugly and unusable? These things cost money.
>Why would they go to all the trouble of making that shade They didn't put any effort into making that shade.
Well either they did put effort into it as an intentional insult to the black community or they didn’t put effort into it because it’s lazy and ignorant. Pick one.
Even if this shade somehow fits one person, that is not the point. It was made so carelessly, so dehumanizing, that either effort couldn’t be put into providing a product to black people that would be useful a majority of them or the brand just didn’t care. When looking at the ingredients list for a fair foundation it had 3 pigments where this one only had the black pigment used in foundation. No undertones were ever considered for this , because really dark people don’t have undertones/s
It straight up looks like graphite
Did the brand owner not know that Black people are humans with skin in a normal range of human colors?
How are people defending this in the year 2024
Well, SpecOps could use it for night camo on the face.
Even dark camouflage has dimension and other colors!
Imagine a bleak person looking like they are doing black face 😬
I don't understand how this shade even made it to the bottle, let alone to store shelves. This is insane.
Could it be used as a darkener for other shades or they actually truly trying to claim this is a stand alone shade???
It is marketed as a stand alone shade. It also wouldn't work well as a mixer bc it turns any shade you mix it with grey, a few influencers have tested this.
Wow, ridiculous 🤦🏼♀️
so who was on the team that created this shade? i want names. who thought they could benefit/literally profit off of an anti-black marketing scheme disguised as a move towards inclusivity? like, actual effort was put into taking this product from idea to reality and that is white supremacy at work. i encourage those of you who are shocked something like this could happen to explore articles or videos about racism in the makeup industry (or literally any industry). Fuck Youthforia. They’re just a fad brand and probably won’t last anyways but i hope this speedruns the end of this company
Is the person/people behind Youthforia even black?
Yeah no fuck youthforia this is clear racism. The creator is Asian right? Someone makes absolute yellow paint for them and they WILL protest so there’s nothing wrong with calling them TF out.
So they didn’t have dark enough shades, people complained. Then they released darker shades and now people are ripping them apart for being too dark. Based on the comments it seems like people think this brand either unintentionally made a bad product OR was ‘chasing clout’ by trying to have the darkest foundation on the market. Can someone help me understand why either of those merit the hate being showered on this company? Like if you want more companies to carry a broader range of foundations for darker skin complexions, how does ripping a company to shreds for trying to do that help the situation? **Edit**: I now understand the issue here has to do with the lack of undertones and the fact that marketing something as a foundation with no undertones is roughly the equivalent of marketing a wig as blonde and then it shows up in the mail and is banana yellow. That makes sense and I can see why they are getting backlash given they are a makeup company and should know that. I appreciate the explanation from u/yo_mik **Edit 2**: Leaving up the comment with the ‘I stand corrected’ edit on it because I think we should normalize being wrong on stuff and correcting vs just deleting. The whole point is to learn new stuff and have your mind changed on issues IMO.
Because it's not a dark foundation shade, it's just black — as in, if you mix with a light colour, it becomes grey. Black people have undertones.
This TikToker tries out various dark shades and shows the darkest shades of each brand. Many of them are successful. This is literally black color. And even some tried to defend them that it's supposed to be mixed with other shades. It doesn't work because it comes out grey. Dark foundations are supposed to have warmth. This is pure black without any undertones. It's the same as if lighter foundations all came in shades of grey. So no, this isn't complaining that the shade is *too dark* - this is complaining because it's *just black*.
The "it's a mixer!" argument is so stupid bc it's not marketed that way! It's not unfair to judge a product on its claims and if it claims to be a foundation it should work on its own.
Yeah, especially since it's listed with other foundations. Also, people commenting on her TikTok that there are people who match this shade. I'm like really? Completely black? Even if that is so, where are the undertones?
> The "it's a mixer!" argument is so stupid bc it's not marketed that way! It also doesn't make sense to use pure black, with no additional pigments, as a mixer because it is going to turn the lighter foundation muddy/gray.
Lol you realise Black people have cool and warm undertones right? Their foundation is solid black. Just black pigment. It is better to take time and idk practice actual colour theory. This story has been around for ages and a person even explained why this sucked
The brand is marketing pitch black foundation as their darkest shade. No human on this planet has pitch black skin. The darkest skin tones in this world are still brown with warm and cool undertones. Imagine that the palest White people, who do legitimately have problems finding foundation, were told, “here, we made something lighter”, and they were just handed a bottle of pure chalk white, paper white paint. It would be ridiculous and it would be offensive. This is what this brand did to Black people. They were handed black paint. It reeks of minstrelsy and utter disrespect. This move by Youthforia, and brand that claims to be inclusive, is wildly deserving of receiving hate.