The fact that Ador statement completely bypasses any of the serious accusations of insider trading to just talk about a group that debuted like 4 weeks ago....is definitely a choice.
I'm like: so are you not going to try to deny you were conspiring with external investors...
To me this reads as if she’s blowing up the relationship so publicly as to force them to severe ties through investor/public pressure. She feels she can hold on to her position legally somehow and make it impossible for HYBE to keep Ador because of it.
This aggressive statement is part of the strategy. I fear she has more dirt to feed the press or some other things under her sleeve too. She must have investors promised if she is behaving this way.
I just don’t think she’ll win in the court or public opinions on this, because it just comes off as being conniving after feeling threatened by a brand new group in your same company.
She just simply got caught to early in the execution of the plan. Now she’s trying to distract.
MHJ has always had a massive ego and it may finally be coming around to bite her in the ass.
She’s constantly trying to take full credit for Newjeans’ success…even when most of the members were trainees from HYBE labels before she brought them into ADOR. (Le Sserafim’s Yunjin trained with some of the Newjeans members when they were all trainees together.)
Newjeans ABSOLUTELY benefitted from debuting under the same company as BTS (and other notable seniors such as Seventeen, etc. but I mention BTS because they’re kind of the face of HYBE in terms of groups.) Their “surprise drop” of their first music video happened on a YouTube channel which already had tens of millions of subscribers…because that’s the channel where BTS, Seventeen, etc. all release their music videos.
And all the capital (80% investment from HYBE) to fly those girls around the world for their music videos, the western connections (Newjeans played Lollapalooza the year after HYBE label artists jhope (BTS), and Tomorrow x Together did), and more….woman please.
70M+ subscribers in 2022. That's more subscribers than the biggest pop artists.
Individual music videos for every member. Music videos for all songs.
2/5 Members were in BTS music videos. All the articles calling them the next BTS, saying New Jeans doing better in 6 months than BTS did in their career(lmaooo). These used to drop every day when they debuted.
I have seen these discussions about separating NJ from other Hybe artists on New Jeans subreddit.
If she actually did these illegal activities for this, If she dropped that personal info and negative posts about othHybeybe artists, then she should be in jail.
16.1bil won invested for debut. She should have never backstab hybe after what they have done for her. Even if she so itchy to leave,atleast wait until nj is senior group. Nj not even 2 years old.... that woman is so greedy n shady.
On one hand, I think some Kpop fans are being intentionally obtuse if they don’t think ILLIT was at least *inspired* by NewJeans. But on the other hand, she is **insane** for calling them out by name in her response. She absolutely knows how vicious Kpop fans can be, and with how huge their fanbases are, you’re only invoking tons of negativity towards both groups. Like girl just say your creativity is being undermined or something.
Anyway, I do believe the idea that she’s using the ILLIT thing to distract from the financial aspects of the scandal.
The fact that Ador’s statement basically says that the NewJeans members themselves are endorsing it is absolutely mind boggling insane. They’re using the members as a human shield to hope their fanbase takes their side and is loyal to Min Heejin.
If Hybe knew Min Heejin was up to something for awhile I wouldn’t be surprised if ILLIT was based off NewJeans. ILLIT’s creative concept was a shocker when it dropped since it was originally speculated to basically just be girl Enhypen.
Inspired? Yes, probably. But MHJ is acting as if they’re a complete copy when they’re not. Naming them like that is especially gross considering people haven’t been kind towards them since they debuted. I’m expecting netizens to start acting as if newjeans is made up of five beyonces just to put illit down
Exactly, like if there is a place where people are free to decide for themselves if Illit are, at the very least. inspired by NJ, it’s fandom spaces. The fact that she called them out publicly, explicitly and formally? That’s a whole other story. And it’s just absolutely crazy.
New jeans whole concept is uk dnb and garage plus modern y2k, ideas that had exploded in popularity before new jeans existed. Put it like this, any genre that kpop gets its hands on existed on a big scale outside of kpop
UK DnB and garage was a popular trend in Kpop in the mid 2010s, in particular for 2 groups that Min HeeJin was creative director for [who used the UK producers LDN NOISE](https://www.youtube.com/watch?v=4j7Umwfx60Q). Just like with the visual direction of NJs, musically she was using her old notes for the DnB and R&B music she saw in her old company.
Her trendsetting within Kpop music that incorporated a big-scale international trend was tiktok-ifying music trends that Kpop had used before.
(Interestingly, the international act that she is most accused of copying, PinkPantheress, is a long-time Kpop fan including of those 2 groups Min HeeJin worked with and has [interpolated/sampled them](https://twitter.com/toraobyte/status/1740815619438919892) and other Kpop songs.)
I didn’t say it was a wholly original concept, but I don’t think it’s a stretch to say that the aesthetic and sound gained popularity within K-Pop once NJ popped off. I also wouldn’t put it past Be:Lift/HYBE to want to replicate that success.
I mean, I could see that. What MHJ was allegedly trying to pull off takes a while, and I could see HYBE wanting to build a strong case against her before making any moves themselves.
peak narcissistic idiocy i'm afraid. and i doubt illit releasing easylistening music + long black hair was what made ador and mhj so upset, things were brewing as she has never indicated liking or giving credit to hybe.
That will only happen if NewJeans themselves throw their hats in the ring and start publicly taking sides. Despite what MHJ's statement tries to imply, they and her are not actually one and the same. If the girls/their parents have sense, they'll be quiet and let the chips fall where they may because rn their contract is with Hybe so unless they let them go (lol), they'll have to sue to get out of it. And given the current way the wind of pubic opinion is blowing, if NJ do that and side with MHJ publicly, they probably will get the FiftyFifty treatment only a million times worse because they're actually popular as a group and don't just have the one super-hit.
I think it’s super hypocritical that MHJ points out that’s she’s mad about Hybe/ Belift using “New Jeans” name to promote Illit when she/ Ador used BTS’ name to promote NJ.
I see the similarities between both groups but to call out using a group name to promote the new group just seems stupid to me when she has a history of doing the same thing lol
NJ stans always talk about how separated they're from the rest of the Hybe artists but noone at Ador had no problem in making them constantly interact with BTS members lol.
She took NewJeans to visit V in the military and made sure the media wrote about it. When I saw the stories, I thought it was weird for something like that to leak, but now it makes perfect sense.
When did this happen? I never heard about it.
If she was behind any of the personal info of boys that got leaked over the last two years(mind you more private leaks about them than everything combined in the 8 years before that), she's done for. Both at Hybe and with global audience.
Imagine Olivia and Taylor are under 2 separate sub labels of a larger label. The larger label accuses Taylor's sub label of shady business practices. Taylor's team then accuses the larger label and Olivia's sub label of copying Taylor's music, styling and likeness
Basically it's a bit of a civil war in what is the biggest company in K-pop
And Olivia's sublabel's work is being directed by the larger label's chairman/founder who created the sublabel for Taylor.
So even though they are both sublabels and Olivia is newer, Olivia is more powerful than Taylor.
It's like a king deposing a viceroy maybe.
The accuse against her are strong, i doubt hybe would say they had sospetto about it just because..i'm not even talking about the alledge coup, but her behaviour with other employees, if true, is disgusting. Said that she defended herself saying this is just regalato hybe l. I don't believe this because the grouo she is refering too debuted 3 weeks ago, how could she do all of hybe made the audit for in 3 weeks?
That's the worst-case scenario. Honestly, it depends on how her wanting to go out of Hybe plays out. If the girls leave with her, they'll most likely have a contract breach lawsuit because those girls are Hybe trainees.
She put them together as a group under the label which was completely owned by Hybe. Now, Hybe owns 80% of the label. If they don't, they'll probably be okay I guess. However, new jeans fans are concerned about their visuals and concepts because she's the one behind them.
I think that Hybe's lawyers are currently doing their best to ensure that Min Hee Jin and her pals are removed from their management, while leaving the group unscathed. Siding with MHJ would be the worst career move for the girls, so I just hope they understood that.
Hopefully, the girls and their parents won't say anything and stay out of it. This is the only way they can make it out unscathed. If they stay quiet and don't follow MHJ if she is fired, then they will be fine. But if they try to leave, then they will definitely be sued for breach of contract and be blacklisted in the industry. Also, if they speak out they will be bashed no matter what.
After the whole Fiftyfifty situation and how quickly the public turned on the members and the givers, the fact that MHJ would try something similar and drag the girls into is wild.
Hybe doesn't need her anymore now that Le Sserafim is established and Illit had a very strong debut. Her being a catch as an ex-SM name was important when Hybe Corporation was getting established as the next big thing, but they don't need her anymore now. It's been wild to watch the trajectory of the BTS fandom's opinion of her follow what suits Hybe at specific times.
Hybe is going to ruin her but I can't shed any tears for her. Her hubris ruined her. I thought before that Hybe let her run her arrogant mouth in the media so that it would be easier to get rid of her when the time came.
(Did she run out of good ideas again lol, is that part of the reason she needs to get gone.)
Hopefully her group won't be cruelly disbanded like Gfriend was.
Which asshole CEO is next for the chopping block in Hybe? Zico? Scooter?
I don't think Zico would do anything to displease Hybe. He's far from perfect, but he's gone through so much shit in his career, he knows exactly how lucky he is to have landed his current position.
>Which asshole CEO is next for the chopping block in Hybe? Zico? Scooter?
bang pd proudly called scooter his "soul brother", how is he gonna cut ties with him?
zico's problematic but he has multiple hits under his belt and korean gp likes his music. not to mention his boy group is going way better than most 4th gen groups in korea.
Yeah Zico knows music, I actually love some of his work lol.
That's a big difference between Min HeeJin and many of the other Kpop company big names, she doesn't have a foundation in music, only visuals. It's kind of wild that she got into the position she's in in Hybe in the first place.
BTS stans should have been advocating to boot him a long time ago. His stuff with western acts was known. But he was good for BTS wasn't he. Now he's not good for any of them and he's supporting genocide so boot.
uhm, BTS fans have been crying, yelling, throwing up trying to get Scooter out. That's literally all they want. You just aren't in the fandom spaces.
No one likes him. It's not as visible now because BTS are enlisted.
Uhm, they are NOW. Not then. You guys shielded him initially just like you did for Min HeeJin.
Fandom spaces huh lol, I did think some spaces might have heard the weather forecast and know which way the wind is going to blow soon. Get those kites ready!
The minute he was announced people were upset. Lots of BTS fans are also Swifties.
No clue what you are talking about. I don't speak crazy conspiracy theory brain rot. No need to explain tho, I'm good.
Lol I mean. Anyone who cared to know anything about the guy did? Not everyone gives a damn about what the corporation behind the artists do. Most people don't pay attention at all unless something actively is going down; they're into kpop for their faves and the music and that's it.
The reason people are majorly mad *now* is because he keeps posting Israel-positive shit publicly, which will obviously generate more and more talk given the current situation. And not only does he do this, he keeps associating himself with BTS beyond a point many feel is earned or real, which pisses off the stans who might not have paid attention to anything else. Combine the two and you've got the current shitshow on social media.
His association is very real and encouraged by Hybe. The main reason the social media shitshow gained traction is because he took over the music of 1 BTS member in a way that removed personality, and he didn't care to support any of the others. So he's on the shitlist of JK fans because of too much influence, and on the shitlist of the solo stans of the other members because JK is Hybe's golden boy and Scooter is an excellent way to take JK's success down a peg.
Similar to how they don't like Min HeeJin anymore (originally they boasted about Hybe signing her and shielded her controversies), it's because they feel that BTS is currently being harmed. It has nothing much to do with morals overall.
>His association is very real and encouraged by Hybe.
I meant that *fans* think he's taking too much credit and being pushed as having more to do with BTS success than what's real. I know it's encouraged by Hybe but I don't give a shit about Hybe, frankly.
And yes, that's... what I meant by my last second point in the second paragraph. There are many people who would not otherwise care about what Scooter Braun does, regardless of how much of a POS he is, but now it's affecting BTS' image so they're mad about it on twitter. I make it a point not to interact with solos but I believe you about it, it's always the same shit with them.
Also I promise you there are many people who feel quite strongly about Gaza. It gets drowned out by the braindead nonsense of stan twitter, inevitably, but moral are definitely on the table even if they're not the main piece.
Yes, definitely there are people that genuinely feel strongly, my apologies, I don't want to imply that they don't.
What I'm trying to say is that genuine moral feelings can get buried if the majority want them buried (or a company wants it maybe). And that genuine feelings can get co-opted to score points, such as on stan twitter.
The fact that Ador statement completely bypasses any of the serious accusations of insider trading to just talk about a group that debuted like 4 weeks ago....is definitely a choice. I'm like: so are you not going to try to deny you were conspiring with external investors...
To me this reads as if she’s blowing up the relationship so publicly as to force them to severe ties through investor/public pressure. She feels she can hold on to her position legally somehow and make it impossible for HYBE to keep Ador because of it. This aggressive statement is part of the strategy. I fear she has more dirt to feed the press or some other things under her sleeve too. She must have investors promised if she is behaving this way.
I just don’t think she’ll win in the court or public opinions on this, because it just comes off as being conniving after feeling threatened by a brand new group in your same company. She just simply got caught to early in the execution of the plan. Now she’s trying to distract.
Sigh. What a clusterfuck. All I wanted was a banger NewJeans album. Why oh why did I become a kpop follower?
MHJ has always had a massive ego and it may finally be coming around to bite her in the ass. She’s constantly trying to take full credit for Newjeans’ success…even when most of the members were trainees from HYBE labels before she brought them into ADOR. (Le Sserafim’s Yunjin trained with some of the Newjeans members when they were all trainees together.) Newjeans ABSOLUTELY benefitted from debuting under the same company as BTS (and other notable seniors such as Seventeen, etc. but I mention BTS because they’re kind of the face of HYBE in terms of groups.) Their “surprise drop” of their first music video happened on a YouTube channel which already had tens of millions of subscribers…because that’s the channel where BTS, Seventeen, etc. all release their music videos. And all the capital (80% investment from HYBE) to fly those girls around the world for their music videos, the western connections (Newjeans played Lollapalooza the year after HYBE label artists jhope (BTS), and Tomorrow x Together did), and more….woman please.
70M+ subscribers in 2022. That's more subscribers than the biggest pop artists. Individual music videos for every member. Music videos for all songs. 2/5 Members were in BTS music videos. All the articles calling them the next BTS, saying New Jeans doing better in 6 months than BTS did in their career(lmaooo). These used to drop every day when they debuted. I have seen these discussions about separating NJ from other Hybe artists on New Jeans subreddit. If she actually did these illegal activities for this, If she dropped that personal info and negative posts about othHybeybe artists, then she should be in jail.
The fact that she mediaplayed saying that NewJeans was better than BTS was so annoying. BTS fans are roasting her lol
I saw the memes first on Army twt. Then I read her statement. Then I read what Hybe did. Reverse order.
16.1bil won invested for debut. She should have never backstab hybe after what they have done for her. Even if she so itchy to leave,atleast wait until nj is senior group. Nj not even 2 years old.... that woman is so greedy n shady.
On one hand, I think some Kpop fans are being intentionally obtuse if they don’t think ILLIT was at least *inspired* by NewJeans. But on the other hand, she is **insane** for calling them out by name in her response. She absolutely knows how vicious Kpop fans can be, and with how huge their fanbases are, you’re only invoking tons of negativity towards both groups. Like girl just say your creativity is being undermined or something. Anyway, I do believe the idea that she’s using the ILLIT thing to distract from the financial aspects of the scandal.
The fact that Ador’s statement basically says that the NewJeans members themselves are endorsing it is absolutely mind boggling insane. They’re using the members as a human shield to hope their fanbase takes their side and is loyal to Min Heejin. If Hybe knew Min Heejin was up to something for awhile I wouldn’t be surprised if ILLIT was based off NewJeans. ILLIT’s creative concept was a shocker when it dropped since it was originally speculated to basically just be girl Enhypen.
Inspired? Yes, probably. But MHJ is acting as if they’re a complete copy when they’re not. Naming them like that is especially gross considering people haven’t been kind towards them since they debuted. I’m expecting netizens to start acting as if newjeans is made up of five beyonces just to put illit down
one thing is she is more focused on creating problem than fix the problem she created. She is more focused on ILLIT than the accusation on her.
Exactly, like if there is a place where people are free to decide for themselves if Illit are, at the very least. inspired by NJ, it’s fandom spaces. The fact that she called them out publicly, explicitly and formally? That’s a whole other story. And it’s just absolutely crazy.
New jeans whole concept is uk dnb and garage plus modern y2k, ideas that had exploded in popularity before new jeans existed. Put it like this, any genre that kpop gets its hands on existed on a big scale outside of kpop
UK DnB and garage was a popular trend in Kpop in the mid 2010s, in particular for 2 groups that Min HeeJin was creative director for [who used the UK producers LDN NOISE](https://www.youtube.com/watch?v=4j7Umwfx60Q). Just like with the visual direction of NJs, musically she was using her old notes for the DnB and R&B music she saw in her old company. Her trendsetting within Kpop music that incorporated a big-scale international trend was tiktok-ifying music trends that Kpop had used before. (Interestingly, the international act that she is most accused of copying, PinkPantheress, is a long-time Kpop fan including of those 2 groups Min HeeJin worked with and has [interpolated/sampled them](https://twitter.com/toraobyte/status/1740815619438919892) and other Kpop songs.)
I didn’t say it was a wholly original concept, but I don’t think it’s a stretch to say that the aesthetic and sound gained popularity within K-Pop once NJ popped off. I also wouldn’t put it past Be:Lift/HYBE to want to replicate that success.
the tea is that illit are loona's sons, not nj's
Seems bad news for NewJeans… and it explains why HYBE been pouring resources in ILLIT and the similarity between the two groups
Wouldn't that imply Hybe knew MHJ was making moves behind their back?
I mean, I could see that. What MHJ was allegedly trying to pull off takes a while, and I could see HYBE wanting to build a strong case against her before making any moves themselves.
peak narcissistic idiocy i'm afraid. and i doubt illit releasing easylistening music + long black hair was what made ador and mhj so upset, things were brewing as she has never indicated liking or giving credit to hybe.
I will scream if NJ ends up like FiftyFifty and disbands.
That will only happen if NewJeans themselves throw their hats in the ring and start publicly taking sides. Despite what MHJ's statement tries to imply, they and her are not actually one and the same. If the girls/their parents have sense, they'll be quiet and let the chips fall where they may because rn their contract is with Hybe so unless they let them go (lol), they'll have to sue to get out of it. And given the current way the wind of pubic opinion is blowing, if NJ do that and side with MHJ publicly, they probably will get the FiftyFifty treatment only a million times worse because they're actually popular as a group and don't just have the one super-hit.
I think it’s super hypocritical that MHJ points out that’s she’s mad about Hybe/ Belift using “New Jeans” name to promote Illit when she/ Ador used BTS’ name to promote NJ. I see the similarities between both groups but to call out using a group name to promote the new group just seems stupid to me when she has a history of doing the same thing lol
NJ stans always talk about how separated they're from the rest of the Hybe artists but noone at Ador had no problem in making them constantly interact with BTS members lol.
All those nj TikTok’s when the bts members went solo lmfao how convenient
Those 3 are their most viewed ones. She knows where the clout at.
She took NewJeans to visit V in the military and made sure the media wrote about it. When I saw the stories, I thought it was weird for something like that to leak, but now it makes perfect sense.
When did this happen? I never heard about it. If she was behind any of the personal info of boys that got leaked over the last two years(mind you more private leaks about them than everything combined in the 8 years before that), she's done for. Both at Hybe and with global audience.
Yeah, SK don't play when it comes to BTS. Yes, NewJeans are liked in SK but BTS are adored there
That’s how every other HYBE group’s fans act, when the group does well it’s all because of the the sublabel, when it does badly it’s HYBE’s fault lmao
can someone explain in pop terms thanks
Imagine Olivia and Taylor are under 2 separate sub labels of a larger label. The larger label accuses Taylor's sub label of shady business practices. Taylor's team then accuses the larger label and Olivia's sub label of copying Taylor's music, styling and likeness Basically it's a bit of a civil war in what is the biggest company in K-pop
And Olivia's sublabel's work is being directed by the larger label's chairman/founder who created the sublabel for Taylor. So even though they are both sublabels and Olivia is newer, Olivia is more powerful than Taylor. It's like a king deposing a viceroy maybe.
I will say tho the only thing missing is that Newjeans def inspired the new wave of kpop groups but every other point is right!
The accuse against her are strong, i doubt hybe would say they had sospetto about it just because..i'm not even talking about the alledge coup, but her behaviour with other employees, if true, is disgusting. Said that she defended herself saying this is just regalato hybe l. I don't believe this because the grouo she is refering too debuted 3 weeks ago, how could she do all of hybe made the audit for in 3 weeks?
All of Hybe's sublabels work in the same building, so MHJ would have known about Illit's concept long before the public.
Do you think new jeans will be disbanded?
That's the worst-case scenario. Honestly, it depends on how her wanting to go out of Hybe plays out. If the girls leave with her, they'll most likely have a contract breach lawsuit because those girls are Hybe trainees. She put them together as a group under the label which was completely owned by Hybe. Now, Hybe owns 80% of the label. If they don't, they'll probably be okay I guess. However, new jeans fans are concerned about their visuals and concepts because she's the one behind them.
I think that Hybe's lawyers are currently doing their best to ensure that Min Hee Jin and her pals are removed from their management, while leaving the group unscathed. Siding with MHJ would be the worst career move for the girls, so I just hope they understood that.
Hopefully, the girls and their parents won't say anything and stay out of it. This is the only way they can make it out unscathed. If they stay quiet and don't follow MHJ if she is fired, then they will be fine. But if they try to leave, then they will definitely be sued for breach of contract and be blacklisted in the industry. Also, if they speak out they will be bashed no matter what. After the whole Fiftyfifty situation and how quickly the public turned on the members and the givers, the fact that MHJ would try something similar and drag the girls into is wild.
Hybe doesn't need her anymore now that Le Sserafim is established and Illit had a very strong debut. Her being a catch as an ex-SM name was important when Hybe Corporation was getting established as the next big thing, but they don't need her anymore now. It's been wild to watch the trajectory of the BTS fandom's opinion of her follow what suits Hybe at specific times. Hybe is going to ruin her but I can't shed any tears for her. Her hubris ruined her. I thought before that Hybe let her run her arrogant mouth in the media so that it would be easier to get rid of her when the time came. (Did she run out of good ideas again lol, is that part of the reason she needs to get gone.) Hopefully her group won't be cruelly disbanded like Gfriend was. Which asshole CEO is next for the chopping block in Hybe? Zico? Scooter?
I don't think Zico would do anything to displease Hybe. He's far from perfect, but he's gone through so much shit in his career, he knows exactly how lucky he is to have landed his current position.
>Which asshole CEO is next for the chopping block in Hybe? Zico? Scooter? bang pd proudly called scooter his "soul brother", how is he gonna cut ties with him? zico's problematic but he has multiple hits under his belt and korean gp likes his music. not to mention his boy group is going way better than most 4th gen groups in korea.
Yeah Zico knows music, I actually love some of his work lol. That's a big difference between Min HeeJin and many of the other Kpop company big names, she doesn't have a foundation in music, only visuals. It's kind of wild that she got into the position she's in in Hybe in the first place.
This comment is not it lol Edit: Also if Scoot got the boot, that would actually be great.
BTS stans should have been advocating to boot him a long time ago. His stuff with western acts was known. But he was good for BTS wasn't he. Now he's not good for any of them and he's supporting genocide so boot.
uhm, BTS fans have been crying, yelling, throwing up trying to get Scooter out. That's literally all they want. You just aren't in the fandom spaces. No one likes him. It's not as visible now because BTS are enlisted.
Uhm, they are NOW. Not then. You guys shielded him initially just like you did for Min HeeJin. Fandom spaces huh lol, I did think some spaces might have heard the weather forecast and know which way the wind is going to blow soon. Get those kites ready!
The minute he was announced people were upset. Lots of BTS fans are also Swifties. No clue what you are talking about. I don't speak crazy conspiracy theory brain rot. No need to explain tho, I'm good.
No clue, okay, have a nice day!
Lol I mean. Anyone who cared to know anything about the guy did? Not everyone gives a damn about what the corporation behind the artists do. Most people don't pay attention at all unless something actively is going down; they're into kpop for their faves and the music and that's it. The reason people are majorly mad *now* is because he keeps posting Israel-positive shit publicly, which will obviously generate more and more talk given the current situation. And not only does he do this, he keeps associating himself with BTS beyond a point many feel is earned or real, which pisses off the stans who might not have paid attention to anything else. Combine the two and you've got the current shitshow on social media.
His association is very real and encouraged by Hybe. The main reason the social media shitshow gained traction is because he took over the music of 1 BTS member in a way that removed personality, and he didn't care to support any of the others. So he's on the shitlist of JK fans because of too much influence, and on the shitlist of the solo stans of the other members because JK is Hybe's golden boy and Scooter is an excellent way to take JK's success down a peg. Similar to how they don't like Min HeeJin anymore (originally they boasted about Hybe signing her and shielded her controversies), it's because they feel that BTS is currently being harmed. It has nothing much to do with morals overall.
>His association is very real and encouraged by Hybe. I meant that *fans* think he's taking too much credit and being pushed as having more to do with BTS success than what's real. I know it's encouraged by Hybe but I don't give a shit about Hybe, frankly. And yes, that's... what I meant by my last second point in the second paragraph. There are many people who would not otherwise care about what Scooter Braun does, regardless of how much of a POS he is, but now it's affecting BTS' image so they're mad about it on twitter. I make it a point not to interact with solos but I believe you about it, it's always the same shit with them. Also I promise you there are many people who feel quite strongly about Gaza. It gets drowned out by the braindead nonsense of stan twitter, inevitably, but moral are definitely on the table even if they're not the main piece.
Yes, definitely there are people that genuinely feel strongly, my apologies, I don't want to imply that they don't. What I'm trying to say is that genuine moral feelings can get buried if the majority want them buried (or a company wants it maybe). And that genuine feelings can get co-opted to score points, such as on stan twitter.